Nov 2021 – May 2023 · 1 yr 6 mos · Greater Bengaluru Area

• Scaled User Acquisition to 5000 registered users/day, while reducing the CAC by 70% to ₹30.
• Managed monthly budget of ₹8M with a strong ROAS~300%.
• Drove significant growth by achieving 30% MoM increase in GMV through targeted marketing channels & campaign.
• Developed & Launched a Referral Program that resulted in 15% increase in the CTV.
• Successfully planned & executed a multi-channel onboarding journey on Moengage resulting 19% increase in Install-Signup ratio and 20% decrease in Churn rate.
• Increased MAU by 20% MoM through strategic product features and remarketing campaigns.
• Increased Take Rate by 27% by strategizing bundle features with the product and partnership team.

Apr 2021 – Nov 2021 · 7 mos · Bangalore Urban, Karnataka, India

• Led the development & execution of product marketing strategy that increased sales by 17% in Q1.
• Collaborated with the product team to identify new features and product improvements based on
• customer feedback.
• Developed successful demand generation campaign in LinkedIn, resulting in 10% increase in lead
• generation.
• Delivered product demonstrations and sales presentation to customers and prospect.

Dec 2018 – Mar 2021 · 2 yrs 3 mos

• Built and managed a B2B sales team of 15 & achieved sales of ₹5M from 120 B2B accounts.
• Instituted & managed strategic sales activities for Govt and Private institutes which spares to 1M
• students.
• Developed a 1-year Business Roadmap with an investment of ₹2M, to achieve 330 B2B accounts, with
• pot revenue of ₹12M.
• Performed 20+ client interactions and market study to streamline the product; Initiated 3 new products
• which redefined the sales strategies.
• Managed all digital campaigns with annual budget of ₹2M and increased the digital revenue by 62%
• with the total revenue of ₹12M, while maintaining excellent cost ratio.
• UtilizedRe-Targetingmarketingstrategiestoincreasesiteconversionby120%. Implemented Google
• Analytics with its various features (Tracking event,Goal setup, custom reporting) to track website.
• Generated periodic marketing report using Google AdWords and Google Analytics metrics.
• Optimized website using latest SEO techniques (successfully achieved #1 page for certain keywords
• ingoogle)
• Leadership team of Ideaboard; Owned Vision & Product Roadmap for Mobile Apps,
• working directly with CEO.
• Facilitated Agile methodology as scrum master and was responsible for sprint planning,
• backlog grooming, daily scrums, sprint reviews and sprint retrospective.
• Launched a B2C android app for NEET Students and grew it from 0 to 1000 + downloads.
• Conducted A/B testing with over 1000+ people & increased user engagement by 25%.
• Spearheaded an environmental initiative to reduce paper usage by 10% with 'economy mode' feature.

Jun 2017 – Nov 2018 · 1 yr 5 mos · Bangalore

• Slashed consumer website abandonment rate 53% by overhauling web functionalities, including responsiveness, enhanced live chat, click-to-call, and leading-edge web-based customer acquisition tools.
• Ensured an average increase in monthly traffic by 40% and leads by 10%.
• Collaborated with content, social media, branding and technical teams to develop web site content
• that supports the SEO objectives.
• Provide a detailed analysis of website performance, site architecture and technical issues.

Apr 2015 – Mar 2016 · 11 mos · Chennai Area, India

• Led and selected a team of 60+ coordinators in charge of all logistic requirements for 50 events and 5 professional shows; organized with a budget of ₹ 2.5 million & a turnout of 50,000 people
• Performed novel cost analysis to reduce expenditure by 46% and increase the income generation by 38%
• Revamped the entire layout of stalls, which led to a reduction in operating costs by 10%
• Devised and handled a budget of ₹ 1.5 million for organizing Lit-Soc (Inter-hostel annual cultural festival)
• Conceptualized & organized the first-ever Club Weekender comprising of 11 events with a turnout of 1500 students • Part of a 7-member team to organize a 3-day cultural festival Saahitya, the first of its kind, aimed at showcasing
• club activities and achievements; improved club participation by 65% over the year
• Increased accountability by initiating documentation of event reports, serves as a benchmark for future editions

Sep 2014 – Aug 2015 · 11 mos · Chennai Area, India

• Headed a three-tiered team of 10 cores, 40 coordinators and 30+ volunteers to organize the annual department festival Amalgam with a budget of ₹ 2 lakhs
• Established an association and drafted its first constitution, along with the branch counsellor and faculty
• Conceptualized & developed mobile apps for the first time for better information dissemination
• Revamped the structure of the Quality Management team to improve efficiency and accountability of teams
• Instituted the Metallurgical Lecture series, improving exposure of students to academic material and industry
• Introduced a cost-effective model, enabling an increase in the number of events and a 100% revenue increase

Jun 2014 – Jul 2014 · 1 mo · Chennai Area, India

Jul 2012 – Mar 2013 · 8 mos

• Elected by ~800 members to represent their views in the Student Legislative Council
• Implemented a biometric recognition system which automated student verification in messes
• Represented student concerns in Senate and successfully passed a budget to install air conditioners in classrooms • Solicited for revamping the Students' Constitution; proposal finally took off in 2014