Dec 2021 – Sep 2022 · 9 mos · Bangalore Urban, Karnataka, India

Apr 2019 – Nov 2021 · 2 yrs 7 mos · Dallas/Fort Worth Area

• I lead growth/direct demand for OYO USA. Responsibility includes:
• Launching and scaling direct demand online channels in US market
• Running User Acquisition campaigns like performance marketing, affiliate and influencer marketing campaigns, referral campaigns, SEM etc.
• Running Retention improvement initiatives through CRM ex: OYO Money, emails, notifications, churn management, loyalty program etc.
• Scaling and optimizing call center sales for demand generation.
• Leading growth strategies which included discounting, promotions, messaging etc.
• KPI responsibility includes Occupancy, Revpar and revenue from direct channels etc.

Mar 2018 – Mar 2019 · 1 yr · Gurgaon, Haryana, India

• I led the CRM team at OYO. As part of this, I was responsible for leading all the efforts for Consumer retention on our online platforms (mobile app and web).
• Initiatives included marketing through Emails, App Notifications, messaging, etc. These marketing activities were hyper-personalized through Customer Segmentation based on the behavior they show on these platforms (for example: RFM model). It included the development and promotion of loyalty program. It also included planning and executing promotional sales campaigns.
• KPIs included Repeat user revenue, LTV, churn rate, activation rate etc.
• I was handling a team of 10 marketing managers and associates.

Jun 2017 – Mar 2018 · 9 mos · Bangalore

• I led OLA Share category for 25 cities in India. As part of this, I led the booking growth initiatives for the ''Share'' category which includes:
• Leading new user acquisition and marketing strategy and projects for Share category.
• Leading the user retention and LTV improvement through membership product expansion.
• Pricing, discounting and revenue optimization

May 2016 – May 2017 · 1 yr

• P&L focused - Running the MM like a full fledged business and grow it exponentially. MM is a business of 1 Cr per month.
• Ability to take and drive decisions across offline demand, Supply, Cx with the right balance.
• Leadership, problem solving, communication skills to lead and manage a team of 7-8 people.
• Data focused decision making, good with setting up MIS/review processes, ability to use analytics for nuanced decision making.
• Ability to network with hotel owners, corporates and open structured channels of demand. Negotiation and deal closing abilities

Nov 2014 – Apr 2016 · 1 yr 5 mos

• Team Building and Leadership: Responsible for building the whole team, which includes hiring them, training them and assigning work. Reviewing their work on basis of defined metrics and OKRs, guiding and motivating them. Lead a team of 20 members.
• Process Building: Build processes from scratch on which team can work like auditing/activation/termination of properties. Defining metrics for rewarding/penalizing the properties and data driven approach for enhancing their performance.
• Product Building: Helped building Ops app which is being used country wide for ensuring the quality of properties. Before production, this app was tested by making MVP with the help of open source tools like spreadsheet/Google forms.
• Operations Excellence: Piloting ops excellence projects like Oyo Care, Breakfast Standardization, Eze-tap payment solutions etc.

Jul 2012 – Nov 2014 · 2 yrs 4 mos · Bangalore, India

• Part of Fast Track Leadership Program, STAR Hire 2012. Gained experience in following areas as an Associate Consultant, User Experience:
• UI/UX Consulting :
• Wire-framing, Prototyping, Requirement Gathering, Usability Analysis, Heuristic Analysis, Competitive analysis, Information Architecture etc.
• UI/UX Development :
• HTML, CSS, JavaScript, jQuery, Responsive design, Frontend Development.
• Others:
• Completed Business analyst training accredited by BABOK (Business Analysis Body of Knowledge®).
• Completed training on Agile, Lean Methodologies, Software development Lifecycles.
• Also got to learn other software languages like C, Java, SQL etc.

Jun 2010 – Jul 2010 · 1 mo

• > Float Glass Manufacturing Process
• > Manufacturing Process Enhancements
• > End Product Testing

Jun 2009 – Jun 2011 · 2 yrs · Varanasi Area, India

• > Done content development for this e-learning venture.
• > Done both offline and online marketing for website as well as in-house magazine.
• > Involved in strategy making process.
• > Involved in organizing social events, seminars, quizzes etc.
• > Business development.