Viral Jansari — Product Manager
🚀 Growth & Product Leader | Real Money Gaming | Ex-Q-Commerce, E-Commerce, FMCG I am a data-driven Product & Growth leader with extensive experience in real money gaming, quick commerce, and e-commerce. From setting up 0→1 marketing and growth functions at Zepto to leading product innovation in real-time demand planning, retention marketing, and consumer fraud detection, I thrive at the intersection of data, technology, and user engagement. Currently, I drive product strategy and user growth in the real money gaming industry, where retention, engagement, and monetization are key. My expertise lies in customer acquisition, lifecycle management, and building scalable growth frameworks—leveraging tools like Mixpanel, Clevertap, Appsflyer, and Google Analytics to optimize funnels and maximize LTV. 🔹 What I bring to the table: ✔️ User Growth & Retention – Built and scaled customer engagement frameworks for multi-million user bases. ✔️ Data-Backed Product Innovations – Developed industry-first solutions in real-time demand shaping, wallet optimization, and personalized engagement. ✔️ Marketing & Performance Optimization – Expertise in attribution modeling, CAC efficiency, SEO, and paid acquisition across Google, Meta, and native platforms. ✔️ Cross-Functional Leadership – Managed and scaled teams across marketing, growth, and category management, enabling high-velocity execution. 💡 Past Experience: 📌 Zepto (Early Team Member - Growth & Product) – Built performance marketing, demand planning, and retention marketing functions from scratch. 📌 Pepperfry (Marketing & Category Manager) – Led paid and organic marketing, optimized conversion funnels, and drove category P&L for a multi-million-dollar business. 📌 ITC (Sales & Distribution) – Managed a high-revenue FMCG business, enhancing market penetration and operational efficiency. I’m always excited to connect with founders, product leaders, and growth enthusiasts. Let’s talk about scaling products, user engagement, and the future of real money gaming! 📩 Let’s connect!
Stackforce AI infers this person is a Product and Growth Leader in the Real Money Gaming and E-commerce sectors.
Location: Bengaluru, Karnataka, India
Experience: 8 yrs 3 mos
Skills
- User Growth & Retention
- Data-backed Product Innovations
- Marketing & Performance Optimization
Career Highlights
- Expert in user growth and retention strategies.
- Proven track record in data-backed product innovations.
- Strong leadership in cross-functional team management.
Work Experience
Stable Money
Product Management (3 mos)
Mobile Premier League (MPL)
Associate Vice President - Product Management (9 mos)
Zepto
Product @ Zepto (1 yr 7 mos)
Growth @ Zepto (2 yrs 3 mos)
Pepperfry
Performance Marketing Manager (7 mos)
Category Manager (1 yr 10 mos)
ITC Limited
Assistant Manager (4 mos)
Assistant Manager (11 mos)
CarDekho
Intern (1 mo)
Education
Master of Business Administration (M.B.A.) at Indian Institute of Management, Calcutta
Bachelor of Technology (B.Tech.) at SVNIT, Surat
at Delhi Public School, Gandhinagar