Jun 2021 – Apr 2024 · 2 yrs 10 mos

Oct 2017 – May 2021 · 3 yrs 7 mos

• In addition to my role as Partner, Practices Head for Digital Strategy & Customer Engagement Design for IBM India Client Innovation Center, I also lead the Customer Engagement Design Practice across other Client Innovation Centers in Europe, MEA, AP, Lat Am, NA. In this role, am responsible for building the practice in these regions and drive client value acceleration for IBM's Digital Transformation clients across these regions

Apr 2017 – May 2021 · 4 yrs 1 mo

• As Partner & Practices Leader for Digital Strategy Consulting as well as Customer Engagement & Design, I am responsible for driving client engagement, signings, revenue , build of new solutions as well as delivery of Digital Transformation and Experience Design engagements across industries for IBMs global clients, based out of the Client Innovation Center in India. I am also responsible for building in our Design Studios the practices and models that help clients make their organisations human centered, connected and powered with AI.

Apr 2014 – Mar 2017 · 2 yrs 11 mos

• As Associate Partner and Head of IBM Interactive Experience am responsible for the set up and build of the new Digital Strategy and User Experience Design practice as well client transformation delivery working with clients across Industries in Markets of US, Europe, EMEA, APAC as well as leading IBM Interactive experience Design Studio

Aug 2011 – Mar 2014 · 2 yrs 7 mos

• As Sr Managing Consultant, I was responsible for client consulting for Business Strategy & Customer Experience Transformation Strategy as well as building the capability and leading delivery of engagements with clients globally

Nov 2007 – Dec 2010 · 3 yrs 1 mo · Bangalore, India

• As Managing Consultant, I was responsible for Brand and Business Strategy consulting with clients across India South Asia, Asean, MEA, Europe and NA as well as leading practice for business strategy consulting

Jan 2005 – Oct 2007 · 2 yrs 9 mos · Bengaluru Area, India

• As Head of Brand & Market Planning drove the conceptualization , creation and build of the products brand and its Global launch of the Products brand portfolio. Also managed the strategy & planning of launch of new services business in Telecom Vertical and drove culture transformation centered around Design Thinking for Sasken Products business

Apr 2002 – Dec 2004 · 2 yrs 8 mos · Bengaluru Area, India

• As Head of Marketing Airtel, drove the Mobility Business for Airtel Karnataka Circle, India, responsible for Revenue Management, Market Share, Acquisitions, Customer Lifetime Value, New product Development , Brand Salience., Advertising and Communication. Airtel achieved and maintained top leadership position in revenues, numbers and brand share during tenure

Jan 2000 – Mar 2002 · 2 yrs 2 mos · Bengaluru Area, India

• As Head of National Sales & Brand Development was responsible for launch of zeenext.com portal , revenue management and strategic partnerships for a first ever internet venture

Sep 1992 – Dec 1999 · 7 yrs 3 mos · Bengaluru Area, India

• Began career with Times group and grew from Business Development roles to Head of Product Vertical in the advertisement management business of the group. Several product innovations for revenue enhancements were planned and launched together with clients across industries and International Markets