Sep 2024 – Feb 2025 · 5 mos

• (Role moved to Interchain Foundation subsidiary company, Cosmos Labs, in February 2025)

Aug 2023 – Sep 2024 · 1 yr 1 mo

• The Inter-Blockchain Communication Protocol (IBC) is an interoperability protocol with $3Bn+ monthly asset transfer volume over 110+ chains.
• Developed the creative platform and strategy for the first IBC marketing campaign, coordinating 3 agency partners and a 4-member in-house team; the IBC Ideathon is live in-market now and has had >130 signups so far, exceeding targets by 4x.
• Leading creative development and campaign execution for upcoming 2025 product launch, including managing creative and production agencies, paid media agencies, and content partners.
• Established first team-managed social channels and wrote targeted social strategy for organic audience growth; between Q4 2023 and Q1 2024, social impressions increased 75%, 95% of profile visits convert to followers, and total social audience +135%.
• Set out SEO content strategy and provided oversight for on-site and off-site SEO remediations, growing organic traffic across all properties +50%, including a 270% increase in search and 570% increase in social traffic.
• Pioneered content marketing framework for protocol using industry best practices and collaborated with cross-functional teams for execution, establishing 6 new initiatives and earning an additional $230k in dedicated marketing budget from the Foundation.
• Performed user insights research leveraging qualitative and quantitative data to craft target user personas for adoption of IBC within technical organizations.
• Represented IBC and the Interchain Foundation as a keynote speaker at industry conferences.

Dec 2022 – Aug 2023 · 8 mos

• Ingenuity is the primary contributor to the Quicksilver layer 1 blockchain and liquid staking protocol in Cosmos.
• Launched the first organic marketing campaign for the liquid staking protocol; 500+ participants submitted 2,800 entries in 4 weeks.
• Created community engagement content marketing strategy for a launch event that increased audience size by 3,600 new users in two months.
• Grew lead flow for business development with new APAC investors and DeFi integrations; delivered 6 high-value business development leads during the first four weeks of 2023 alone.
• Executed digital marketing and community activations and managed chain upgrade process with 125-member validator community for successful onboarding of four new chains for liquid staking.
• Led protocol UI/UX redesign with designers and front-end developers to improve user experience and brand storytelling.

May 2022 – Nov 2022 · 6 mos

• Sifchain is a layer 1 blockchain and dApp ecosystem in Cosmos. Investors include TRGC, NGC Ventures, Bitscale, Kosmos, Genblock, and Mechanism Capital.
• Designed & executed the project’s first omnichannel campaign that drove +317% in earned media and +161% increase in reach versus non-campaign period.
• Managed $600k marketing budget and cross-functional team of 6, and ensured scope delivery with 4 marketing agencies to create a comprehensive marketing machine focused on top of funnel accretion; DEX traffic increased +108% in 4 months.
• Delivered marketing strategies for four feature and product launches across global English-language markets with APAC regionalization; launch for margin trading product drove +14% impressions and +40% in social profile visits versus pre-campaign period.
• Executed PR campaigns in partnership with PR agency, delivering four Tier 1 media placements in 3 months in NASDAQ, Yahoo Finance, Bitcoinist, and Cointelegraph.
• Built KPI reporting and benchmark system for marketing analytics from scratch, including proprietary metrics based on industry data, to deliver the first marketing ROI evaluations used by the organization.

Sep 2021 – May 2022 · 8 mos

• Responsible for building educational subsidiary under Dgens.io; organization fostered global adoption of DeFi with a focus on women & under-represented populations.
• Grew student base to 800+ people accessing blockchain and DeFi through seminars, guided programs, and online courses, led their seminal learning program to 130 applicants for 10 spots in Q2 2022, 4 months after launch, and managed a cross-functional team of 7 in scaling to meet demand, including ensuring delivery of on-time and on-strategy marketing and sales processes for education programs.

Oct 2020 – May 2022 · 1 yr 7 mos

• Dgens.io is a decentralized autonomous organization (DAO) that helps innovators in blockchain and decentralized finance bring their projects into reality. Dgens.io advises protocols on smart contract development and deployment, and Web3 product, business, and brand strategy.
• At Dgens.io, I led Brand Advisory for top-tier client projects, including large established players on Cosmos and Ethereum, crystallizing their product-market fit & brand messaging for long-term growth; advised on brand strategy, marketing execution, & tokenomics for 7 pre-launch projects; 3 came to market; and, developed proprietary framework for Blockchain & Web3 brand analysis that delivered +46% revenue growth in Advisory.

Mar 2018 – Oct 2020 · 2 yrs 7 mos · United States

• SATYAA is a consultancy that advises startups on revenue strategy, product-market fit, efficient scaling, and multiplatform advertising.
• Built consulting business to team of 5 and portfolio to 40+ startups and small businesses within first two years of business with $1MM in revenue generated within client portfolio.
• Scaled operations and brand presence of an ecommerce brand in Southeast Asia, growing sales from $15k to $400k per month for key seasonal selling period.
• Constructed a financial case and investment pitch for a client that led to angel investment of $125K.
• Led service portfolio restructuring for a health services provider that increased profit margin 15% by reducing low-return programs and products.

Aug 2016 – Mar 2017 · 7 mos

• Led $180MM long-term product pipeline development for $400MM+ Quaker Bars portfolio from consumer research through validated concept with 5 products prepared for 2019-20 launch.
• Delivered strategic analyses of white-space innovation territories, winning $5MM investment to pursue outsourced product innovation.

Jan 2015 – Jul 2016 · 1 yr 6 mos

• Jemima is a heritage breakfast brand of $265mm+ with a challenging past & a lean team, requiring flexible, startup-style management across all functions (ops, marketing, innovation, finance).
• Utilized strategic innovation, omnichannel marketing & category & sales insights to grow portfolio from $250MM to $265MM in less than 1 year. Increased sales while leading profit initiatives, resulting in Aunt Jemima winning a 2015 award for being the only brand in PepsiCo North America Foods to grow top and bottom line. Created tools identifying distribution gaps, obtaining 100% product category exclusivity of Aunt Jemima in Drugstore channel, total $21MM. Negotiated $1.5MM brand partnership with Nutella, first partnership for Aunt Jemima in 20+ years, that drove +15% sales lift.

Jul 2013 – Dec 2014 · 1 yr 5 mos

• Responsible for in-store marketing tactic development & execution for Quaker Oats programs in Target & Sam’s Club.
• Led tactic development and execution for in-store marketing program at Target & Sam’s Club; top marketing program for Target drove +27.3% lift in product volumes over forecast. Reconciled 14-person team budget: established data collection processes & shareable models, delivering 100% on time and accurate reporting for $22MM budget.

Jun 2012 – Aug 2012 · 2 mos · Chicago, Illinois

• Performed market analysis of Convenience & Gas channels and outlined strategy to capture high-growth opportunity, resulting in permanent staff position in Convenience & Gas marketing.

May 2011 – Jul 2011 · 2 mos · Greater New York City Area

• Macy’s is one of the USA’s premier retailers with $24.6bn in annual sales. Designed & implemented program to improve shopper relationships, leading to storewide increase in shopper satisfaction +15%. Created sales training and instructed five employees as test, increasing team sales +10.9%.

Sep 2010 – May 2011 · 8 mos · Greater New York City Area

• AIESEC is the largest student-run NGO in the world; it supervises a corporate & NGO talent exchange program. Revitalized Midwest sales region, ending a five-year sales drought with eight teams making $185k in sales. Governed national market research project for sales growth, generating sales tools used by 80 salespeople.

Aug 2010 – May 2011 · 9 mos · Ann Arbor, Michigan Area

• Closed $60,000 in contracts within Detroit market while leading sales team of 20. Led training in sales and account delivery through seminar & teleconference, educating 250 salespeople on best practices.