Sruthivika R

Product Manager

Tamil Nadu, India0 mo experience

AI Enabled

Key Highlights

Expert in product marketing for SaaS solutions.
Proven track record in community engagement and growth.
Skilled in multi-format content creation and optimization.

Stackforce AI infers this person is a SaaS Product Marketer with expertise in community engagement and content strategy.

Contact

Skills

Core Skills

Product MarketingLead GenerationMarket Research

Other Skills

Audience EngagementBusiness CommunicationsCoding InstructionContent CreationContent MarketingData-driven Decision MakingDocument360Email CampaigningEmail MarketingGenerative AIGoogle AnalyticsHuman Resources Information Systems (HRIS)Influencer MarketingLeadershipMicrosoft Excel

Experience

Kovai.co

2 roles

Associate Product Marketer

Promoted

Oct 2023 – Present · 2 yrs 5 mos

✦ Creates multi-format content including newsletters, blogs, YouTube videos, social media posts and podcasts to engage audiences and amplify campaigns.
✦ Drives optimization of YouTube channel through SEO, metadata enhancement and auditing channel performance with analytics tools. Identified and contacted high quality leads through various platforms.
✦ Manages end-to-end podcast production and promotion for the "Azure on air podcast" & "FinOps on Azure podcast" including guest outreach, recording, editing, publishing and listener engagement initiatives.
✦ Informed content and digital campaign strategy by analyzing audience data and monitoring conversion rates to maximize reach and engagement.
✦ Stimulates Azure community growth across social platforms through branded content and audience targeting to build lasting connections.
✦ Supports marketing efforts around high-profile conferences like INTEGRATE 2023 & INTEGRATE 2024 by conceptualizing promotional plans across channels like email, social, and influencer marketing.

Generative AIDocument360Software as a Service (SaaS)Lead GenerationProduct MarketingYouTube Analytics+3

Product Marketer

Feb 2023 – Sep 2023 · 7 mos

Supported product marketing efforts through content creation across newsletters, blogs, social media, and YouTube. Gained broad experience in branded content development, platform optimization, and campaign execution.

Product MarketingContent MarketingSocial Media Marketing

Brakes india

Human Resources Intern

Aug 2022 – Sep 2022 · 1 mo · Chennai, Tamil Nadu, India · On-site

Supported key HR functions on various administrative tasks including data management, gathering payroll data, posting ads, screening resumes, scheduling interviews, recruiting, training, employee relations, events planning and assisting in preparing HR related reports. Gained well-rounded experience in operational HR while contributing to department efficiency.

Human Resources Information Systems (HRIS)Business Communications

Wholestory.in

Research Executive

Nov 2020 – Nov 2021 · 1 yr · Remote

Directed research initiatives and analyzed data to derive actionable insights for product and experience development. Managed end-to-end research lifecycle while upholding rigorous methods. Communicated insights effectively across executive and technical teams to guide strategic decisions. Well-versed in qualitative and quantitative methods.

Market ResearchData-driven Decision Making

Sprout knowledge solutions private limited

Coding instructor

Mar 2020 – Sep 2021 · 1 yr 6 mos

Taught coding and app development courses spanning beginner to advanced topics, guiding students to develop fully functional apps and games using emerging technologies to spark passion for computer science innovation.

Coding Instruction