Sanya Arora

CEO

Bengaluru, Karnataka, India9 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Launched PayU’s first startup accelerator program.
Secured $5M investment for early-stage startups.
Built a community of over 2,000 startups.

Stackforce AI infers this person is a Fintech and Marketing expert with a strong focus on startup ecosystem development.

Contact

arora95.sanya@gmail.com LinkedIn

Skills

Core Skills

Strategic PartnershipsCommunity DevelopmentInvestmentsGo-to-market StrategyStrategic Marketing Management

Other Skills

B2B MarketingBehavioral ScienceBudgetingBusiness DevelopmentBusiness StrategyBusiness-to-Business (B2B)Consumer BehaviorCorporate AdvisoryCorporate CommunicationsCreativity SkillsCross-functional Team LeadershipCustomer Lifecycle ManagementDigital MarketingEarly Stage InvestmentEnglish

About

Operator with deep expertise in GTM, founder enablement, and ecosystem partnerships. Built and scaled PayU’s Startup Program, leading VC and Big Tech partnerships, mentoring early-stage startups, and driving marquee outcomes including a $5M investment in BriskPe. Led India’s first corporate–fintech cohort with Chiratae, AWS and Prosus. Known for driving community-led growth, high-velocity execution, and building founder-first platforms that scale. DM me if you’re a founder or an investor exploring collaborations!

Experience

Payu

3 roles

Head- Startup Program, Partnerships

Promoted

Apr 2023 – Present · 2 yrs 11 mos · Bengaluru, Karnataka, India

Launched PayU’s first accelerator, inFINity, in partnership with Chiratae Ventures, AWS. Created a cohort of 30 startups, sourced 400+ applicants
Identified a strategic investment with 5Mn in Briskpe through inFINity, PayU’s 1st accelerator.
Built the Startup Program- zero to one program to help startups- credits, mentorship, community, investments
Created a community of 2,000+ startups by leading strategic partnerships with top VCs, corporates, Govt
Expanded distribution to 1.5 lakh MSMEs by driving the partnership with Vodafone Idea Group. Structured the deal, led negotiations, legal, GTM

NegotiationStrategic PartnershipsInvestmentsCommunity Development

Strategic Partnerships Manager- Startups

Oct 2022 – Mar 2023 · 5 mos · Bengaluru, Karnataka, India

Building the startups vertical at PayU

NegotiationStrategic Partnerships

Product Marketing Manager

Feb 2021 – Nov 2022 · 1 yr 9 mos · Bengaluru, Karnataka, India

Lead product marketing (GTM) for all payments products- PG, Affordability, Settlements, Subscriptions, BNPL, QR etc.
Plan the GTM, and lead demand generation, sales enablement and thought leadership
Lead cross-functional projects across Product, UX, Engineering and Marketing teams
Pioneered live discussions on products & LGBTQIA+ inclusion at workplaces

Go-to-Market Strategy

Livehealth

Head of Marketing

May 2020 – Jan 2021 · 8 mos · Pune, Maharashtra, India

Reported to the CEO, setup the Marketing team, managed the global marketing P&L with a team of 6.
Led the startup’s journey to breakeven and profitability by establishing a strong marketing funnel. 80% of all sales done through marketing channels in one year.
Improved lead conversion by 36% globally.
Established global partnerships in US, MENA, LatAm, by localizing pricing & product bundling, personalizing communication
Attained 30% higher reach via influencer marketing and thought leadership across all channels- blogs, social media, third- party websites
Boosted ARR by $0.2Mn (7x) and increased global marketing qualified leads (MQL) to 3x in just six months of setting up the division
Optimized ROI by 150%, saved $7,000/ year by setting up MarTech for analytics and automation at each stage of the customer journey

NegotiationStrategic PartnershipsStrategic Marketing ManagementCustomer Lifecycle Management

Indian school of business

Marketing Coordinator, LGBTQIA+ Club

Apr 2019 – Apr 2020 · 1 yr

Conceptualised events to increase awareness and sensitise the cohort, administration and faculty
Created promotional content (videos and posters) for every event
Managed social media (Instagram) to promote events with external stakeholders and general public

Crisil limited

2 roles

Research Analyst

Jul 2018 – Jan 2019 · 6 mos · Mumbai

Realized $0.5Mn cost reduction with COO via process optimization initiatives (simplification, automation, outsourcing) of 32 teams.
Delivered a 27% reduction in client queries by setting up processes for quality checks of research reports. Set up a team of 4

Chief of Staff

Jul 2016 – Jun 2018 · 1 yr 11 mos · Mumbai

Reported to the Senior Director and worked as an internal management consultant on corporate strategy (business & operations strategy,
P&L and budgets for 32 teams). Launched new revenue streams with CXOs.
Increased profitability by 8% of Research division by revamping pricing strategy via internal cost benchmarking & competitor pricing analysis
Generated $92,000 in revenue by leading development across 8 teams for a new product- dashboard to assess portfolio financial risk
Designed the product roadmap, led the UX and UI, collaborated with the Engineering team to build, led sales & onboarding

Shopholix

Intern

Aug 2015 – Sep 2015 · 1 mo · Mumbai Metropolitan Region

Sourced information from small retailers, standalone shops, as well as branded stores all over Mumbai in order to create a database for the application

Ihs markit

Intern

Jun 2015 – Jun 2015 · 0 mo · Gurgaon

Independently prepared a report on Sri Lanka's energy sector

India infrastructure finance company ltd.

Intern

May 2015 – Jun 2015 · 1 mo · Greater Delhi Area

Trainee in the Corporate Planning Department
1. Recommended 10 Indian PPP projects for Kazakhstan for Ministry of Finance's address at Astana Economic Forum (2015)
2. Tracked key developments in the infrastructure sector