Mar 2024 – Jul 2024 · 4 mos

• playdaily.gg aimed at bringing mini-games based on trends around the player

Dec 2021 – Feb 2024 · 2 yrs 2 mos

• SoStronk is a leading tournament platform for mid-core gamers focusing on BGMI, Free Fire etc.
• Led the development lifecycle for various features right from ideation to successful releases
• Conducted extensive user research via user calls, and surveys to identify pain points and opportunities
• Led the growth team for various marketing initiatives for user acquisition
• Focused on user lifecycle to create journeys to reduce churn using Airship, MoEngage and other tools

Apr 2019 – Nov 2021 · 2 yrs 7 mos · Mumbai Area, India

• Loco is India's leading esports platform. Post-acquisition of GameBlitz I worked at Loco for 2.5 years to lead their growth team while also contributing to the product in various ways.
• Led the Google and performance marketing campaigns to work with various affiliate networks
• A/B testing for creatives, copies for overall marketing initiatives
• Led the framework for user journeys using CRM tools such as Clevertap and Moengage which impacted the KPIs significantly
• Working with different game studios to acquire and release their games on Loco. Would be involved actively in maintaining their reports while assisting them with integrations.

Mar 2018 – Jan 2019 · 10 mos · Mumbai Area, India

• Gameblitz aims to make a user's gaming experience more social, rewarding, and competitive. It was one of India's first real-money gaming platform for casual games.
• Gameblitz was acquired by Pocket Aces to be part of Loco - India's leading esports platform.
• My role included:
• Leading the product roadmap to prioritise product features and games
• Handle all legalities involved with real-money gaming platforms in India and acquisition
• Create in-app and out-of-the-app marketing strategies for higher retention
• Manage tournament structure for successful live ops

Dec 2016 – Apr 2021 · 4 yrs 4 mos · Mumbai Area, India

• Tap Cube Studios was started to distribute games across the non-playstore channels.
• Bootstrapped the idea of distribution to manage a team of 15 members
• Led the growth to have over 50 distribution partners within a short span of less than 2 years. Overall reached 100mil users across all clients
• Overseeing the PnL to run the operations for 4 years profitably
• Led and managed content acquisition to have a catalogue of 300 HTML5 games which were distributed across our partners

Jul 2015 – Apr 2016 · 9 mos · Mumbai Area, India

• Taught physics courses to junior college students, covering topics such as mechanics, optics and modern physics
• Developed engaging lesson plans, and study materials for the entire course of 2 years

Jan 2012 – Sep 2016 · 4 yrs 8 mos · Mumbai Area, India

• GameEon is an Indian game developer making games across mobile and PC.
• Some of the responsibilities I handled as a cofounder:
• Managing partnerships across VAS and other distribution channels
• Marketing campaigns for various mobile games
• Kite, the first game we developed had over 100,000 downloads within a month organically