Ramyani Chakraborty

Associate Partner

Bengaluru, Karnataka, India14 yrs 5 mos experience
Highly Stable

Key Highlights

  • Expert in consumer insights and market research.
  • Proven track record in business development for FMCG.
  • Strong leadership in new product development initiatives.
Stackforce AI infers this person is a Market Research and Consumer Insights expert with a focus on FMCG and Retail sectors.

Contact

Skills

Core Skills

Consumer InsightsProject ManagementBusiness DevelopmentClient ManagementProduct DevelopmentNew Product DevelopmentMarket Viability Testing

Other Skills

PresentationsAnalysisCustomer SuccessClient DeliveryConsumer ProductsStrategic ThinkingProblem SolvingCoaching & MentoringCustomer EngagementTeam ManagementKey AccountsBusiness StrategyBusiness-to-Business (B2B)New Business DevelopmentBusiness Planning

About

vocation: crunch market research data and derive actionable consumer insights! vacation : blogger and digital marketeer

Experience

14 yrs 5 mos
Total Experience
4 yrs 3 mos
Average Tenure
1 yr 7 mos
Current Experience

Sixthfactor consulting

Associate Director : Growing SixthFactor

Sep 2024Present · 1 yr 7 mos · India · Remote

Nielseniq

7 roles

Consumer Insights, Senior Manager

Promoted

Nov 2022Sep 2024 · 1 yr 10 mos

  • # Business development and pipeline evaluation for Consumer Surveys, FMCG & Other categories
  • # End to end project management for Customized Intelligence clients for FMCG, Telecom, Banking, Automobiles, Technology & Durables sector
  • # Execution of consumer studies such as Brand Health Tracks, Customer Experience surveys, Mystery Shopping, Market Landscaping & Usage and Attitude Studies
  • # Performance comparison across South-East Asian markets such as Singapore, Vietnam, Thailand, Indonesia and Philippines for multiple clients
PresentationsAnalysisCustomer SuccessClient DeliveryConsumer ProductsStrategic Thinking+7

RMS Product Specialist

Jul 2022Dec 2022 · 5 mos

  • # Handling the largest Indian FMCG giants across multiple categories (Food &/or Personal Care)
  • # Commercial handling the largest confectionery client : to maintain existing relationship and drive incremental growth by providing valuable and actionable market insights
  • # Drive P&L management and pipeline evaluation along with short and long term business forecasting
Business StrategyBusiness-to-Business (B2B)New Business DevelopmentBusiness PlanningBusiness ForecastingFast-Moving Consumer Goods (FMCG) Sales+4

Retail Intelligence EV (Beyond CPG) Lead, India

Jan 2022Jun 2022 · 5 mos

  • # Product & business development: Set up of retail audit for new categories such as contact lens, inner wear etc. (Proposal building to execution)
  • # Handling a portfolio of ~2 million USD, comprising of large cement players, auto-lubricant clients and alcoholic beverage giants
  • # Leading a team to manage business development and explore avenues for new product development
StrategyPresentationsProblem SolvingCoaching & MentoringCementCustomer Engagement+3

Senior Manager - Product Specialist (Retail Intelligence : Beyond CPG) & Lead, NielsenIQ Greens

Jul 2021Dec 2021 · 5 mos

  • # Leading New Product Development initiatives such as ScanTT to explore new ways of capturing sales data using POS machines to ensure cloud based data collection and reduced manual effort during the pandemic
  • # Leading New Product Development initiatives such as testing the market viability of a Wholesale track to understand the B2B business for FMCG products
  • # Exploring New Product Development in HoReCa to bridge the demand versus supply gap in the Food industry by partnering with FMCG players in the B2B space
  • # Handling the retail audit panels beyond FMCG: maintaining the newly established cement panel, ensuring regular updates in the auto-lubricant panel, involved in Product Mapping and coverage exercises of the liquor panel, involved in the feasibility check and set up (on extended FMCG panel) to track adhesives.
  • # Explore business opportunities to track new categories such as inner wear and athleisure, fabric household goods such as bedding and towels to track and new categories and start new retail tracks
  • # To leverage on existing retail audit panels to track categories such as hardware, paint, grey cement etc. on the white cement panel and explore options of tracking fresh dairy products on the FMCG panel
PresentationsFast-Moving Consumer Goods (FMCG)Strategic ThinkingProblem SolvingCoaching & MentoringCement+4

Manager - Expanded Vertical ( Retail Intelligence : Beyond CPG)

Jan 2020Jun 2021 · 1 yr 5 mos

  • # Commercial Lead handling leading auto lubricant, cement and beverage (alcoholic and non-alcoholic clients) based out of West & South Zone
  • # To identify potential opportunity and derive actionable insights to develop strategy for client business to gain incremental revenue.
  • # Focus on growing business for non-FMCG categories in India such as auto-lubricants, cement, stationary and liquor in both West Zone & South Zone
  • # Tap potential sectors for research opportunities and set up metrics to measure in industries such as innerwear, bed and bath, pet foods etc to gauge the size of prize
PresentationsClient DeliveryStakeholder ManagementProblem SolvingCoaching & MentoringCement+4

Manager

Jul 2019Dec 2019 · 5 mos

  • # Customer Success lead for end to end project delivery which includes report generation to client presentations and owning data quality issues
  • # Handled Growth FMCG clients for food categories such as ghee, biscuits, chocolates, confectionery etc. to understand market share gaps by geography, distribution issues and stocking issues for the brand / sub-brand, white space opportunities for incremental revenue etc.
  • # Handled personal care clients playing in categories such as deo spray, surface cleaning & scouring range etc. based in South India to strategize sales plan to compete with leading players in this space
Problem Solving

Manager

Apr 2018Jul 2019 · 1 yr 3 mos

PresentationsCustomer SuccessProblem SolvingCustomer Engagement

Wns global services

Deputy Manager

Mar 2015Mar 2018 · 3 yrs · Bengaluru Area, India

  • Leading the FMCG/CPG accounts for the world's largest quick serve restaurant Global Team and delivering a yearly business of more than 55000 Euros by generating insights and building data visualization dashboards to solve business problems
  •  Consulting with various global clients in the FMCG industry on market research analytics and business
  • consulting in WEBU, CSE, BENELUX , EEMEA, LATAM & APAC markets
  •  Working actively on multiple storytelling and consulting engagements with the world’s largest chain of quick service restaurants & world’s largest non-alcoholic beverage company.
  •  Extensive working experience and understanding on multiple data sets including Canadean, Europanel, Euromonitor, Toluna, Mintel & Nielsen GTC data sets as well as client specific Usage and Attitude studies.
  •  Handling multiple projects while monitoring various stages of project life cycle.
  •  Extending support in managing the P&L for the business vertical by monitoring project timelines,
  • revenues, costs and plugging gaps/losses on projects. Tracks the monthly revenue generation & coordinates with legal & financial team for SOW creation, Purchase Orders and Invoice Raising and
  • checking credit of payment.
  •  Facilitating the off-shore team on business development initiatives by making proposals, RFPs, case
  • studies and collaterals which contributes in generating revenues and building pipeline for future.
  •  Supervising a team of 3 Assistant Managers and Analysts on business development and project
  • management life cycle.
PresentationsCustomer SuccessProblem SolvingCustomer Engagement

Infosys

System Engineer / Senior System Engineer

Oct 2009Jun 2013 · 3 yrs 8 mos · Bangalore

  • Worked in different banking and insurance projects on Mainframes technologies. Role involved analysis, design , coding, unit testing and deployment. Hand - held new comers in the project and documented various processes and gave extensive knowledge transfer sessions. Was the KM Anchor of my project.
PresentationsCustomer SuccessProblem SolvingCustomer Engagement

Syngene international limited

Trainee

Jul 2008Jul 2008 · 0 mo · Bangalore

IT ConsultingProblem SolvingCustomer Engagement

Airports authority of india

Trainee

Jun 2005Jun 2005 · 0 mo · Bangalore

  • Primary market research to observe, collect and collate data to resolve the car parking issue at HAL Airport. Involved in data collection and analysis which helped save a considerable cost to the company, allowed efficient control of traffic at airport pick up and drop locations, identify and stop pilferage as well as increase efficiency

Education

T. A. Pai Management Institute, Manipal

PGDM — Marketing

Jan 2013Jan 2015

Siddaganga Institute of Technology, Tumkur

Bachelor of Engineering (BE) — Chemical Engineering

Jan 2005Jan 2009

The Frank Anthony Public School, Bangalore

ISC — Science

Jan 1991Jan 2005

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