Jul 2024 – Oct 2025 · 1 yr 3 mos · Remote

• Enhanced credit & risk management with workflows, supporting $25M+ GMV(50% on credit)
• Launched self-serve onboarding, reducing 30% onboarding time & minimising 60% verification time
• Implemented fraud monitoring and transaction tracking, preventing 5% of fraudulent attempts
• Introduced credit assessment for in-house credit, cutting credit verification time by 40%
• Centralized KYC & address verification, improving data security, compliance and privacy
• Integrated IDV solutions with decision workflows reducing manual review workload by 20%

Jul 2022 – May 2024 · 1 yr 10 mos

• Led customer experience product improvement initiatives, achieving significant growth metrics, including a 55% boost in offline brand utilization and an 8% increase in conversion rates.
• Implementing fraud detection saved significantly and ensured zero frauds across portfolios.
• Spearheaded GTM strategies for 1.5L+ MSMEs, increased utilisation repeat rates by 6% and orchestrating the management of 25+ marketplaces, which contributed 35% to top-line revenue
• Acquiring 10+ offline brands/distributors expanding market presence and engaging with 100+ customers on field providing market insights

Jan 2022 – Jul 2022 · 6 mos

Jul 2021 – Dec 2021 · 5 mos · Bangalore Urban, Karnataka, India

• End- to-End ownership of the product, from discovery (PRDs, wireframes) to launch as the sole product intern
• Performed user research, formulating user journey and developing wireframes for the Mobile and Web Application from scratch
• Increased customer acquisition by 10X and adoption by 5X in 6 months by developing and implementing a new business model
• Led Product Operations for a team of 6 people, and established team standards for thinking 'user-value' and documenting processes

May 2021 – Jun 2021 · 1 mo

• Identification of major personas onboard, also used data and customer feedback to solve the low customer satisfaction rate problem
• Analyzed and curated user persona with the majority of 50% (approx) for app development, ensuring high user acquisition
• Increased patient satisfaction rate by 5% by performing root cause analysis and figuring out and implementing solutions
• Led tech-related transitional management and transformed saving at least 2 hours of daily work

Feb 2021 – May 2021 · 3 mos · Remote

• Competition research and curation of acquisition and engagement strategy for new Foyr products
• Performed market research and deeply learned user behaviors and motivations for acquisition and engagement strategy
• Evaluated testing of Foyr products, Foyr Boost and Foyr Community, from staging to the pre-production stage to production (launch)
• Increased engagement of a defined persona by 7% by recommending and implementing new features

Jan 2021 – May 2021 · 4 mos

• Conducted market study across sectors to standardize the problem statement and the solution
• Organized the first two webinars with 5% profit of the revenue by outsourcing coaches
• Created Landing Pages and advertisements on Facebook and Instagram with the highest 25 registrations in the initial month

Jan 2021 – Feb 2021 · 1 mo

Sep 2020 – Dec 2020 · 3 mos

May 2020 – Jun 2020 · 1 mo · Hyderabad, Telangana, India

• Telemedicine App and Reports Integration
• Wireframing of the App serving the needs of Doctor, Patient, and Operator
• App ensured 3-4 hours of time-saving for a patient for physical consultation or for reports