Dec 2022 – Aug 2024 · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

• Launched Smytten Pulse, a brand launch platform to create revenue opportunities from Smytten's data, winning "Best Technology Innovation for Digitally Native Brands" at IAMAI DNB Awards 2023.
• Created Smytten's ad ecosystem with onsite ads (Banner, PLA, Video) and off-platform ads (Google, Criteo), increasing impressions MoM and revenue MoM with high fill rate and customer retention.
• Built Smytten Pulse Research, multi-format survey system (brand track, quick surveys, polls) with demographic and behavioural targeting, & direct audience access for brands, achieving a significant portion of annual revenue run rate target.
• Spearheaded Pulse Go-To-Market, boosting self-serve users MoM through SEO optimization, landing page redesigns, and performance marketing, resulting in a decrease in Cost Per Lead.
• Conducted many user calls with sales team, refining product pitch and development based on user personas and problem space insights, reducing lead closure time and increasing onboarding completion.
• Leveraged Big Query and Metabase for data analysis to optimize ad inventory and targeting, increasing impressions, fill rate, CTR, conversions, and revenue.

Aug 2021 – Nov 2022 · 1 yr 3 mos

• Expanded MakeMyTrip and GoIbibo Adtech Banner Ads business by negotiating new placements across travel
• verticals using revenue projections and UX-friendly designs, boosting impressions and revenue.
• Grew Sponsored Hotels Listings revenue through securing additional placement slots and optimizing ranking algorithms via A/B testing, resulting in ROAS improvement and CTR increase.

Nov 2020 – Aug 2021 · 9 mos

• Owned the Field Experience for Paytm's sales force responsible for onboarding new merchants and cross-selling and up-selling to this same merchant base.
• Delivered results with respect to driving significant impact in churn reduction measures
• Grew soundbox sales and merchant revisits by launching My Zones for automated zone assignment.
• Reduced support times and reduced errors with service beats for on-demand assignment of agents.

Nov 2019 – Nov 2020 · 1 yr

May 2019 – Nov 2019 · 6 mos

• Led Customer Experience for recharges, delivering improvements in contact
• rate, reopen rate & customer satisfaction
• Won Paytm Hall of Fame award for improving partner processes i.e. resolution time & error rate

Apr 2018 – Jun 2018 · 2 mos · Johannesburg Area, South Africa

• Project: Propose optimal salon connect model for Dry and Wet Hair categories for GCP in South Africa
• Conducted primary research on salons & stylists across cities & townships in Gauteng, SA
• Obtained internal buy-in with brand managers, in-house stylists and on-ground activation team
• Created a heuristics-based salon classification model to prioritize salons and target connect initiatives
• Designed salon onboarding strategy with focus on scalable communication & content incentives
• Devised salon rep schedule and portfolio push model for ROI and coverage targets

Nov 2015 – May 2017 · 1 yr 6 mos · Gurgaon, India

• Interfacing with Product Managers to collaboratively create application deployment documents
• Designing requirements for product development and improvements to improve process workflows
• Coordination with multiple teams for application deployment and ensuring schedule compliance
• Planning and designing implementation roadmap of product and process automation to meet IS&T objectives
• Discussing requirements with stakeholders to drive customer buy-in for automation related product and process changes
• Supervising the setup of the Civil, Electrical and IT infrastructure for New Delhi Innovation Area

Nov 2014 – Oct 2015 · 11 mos · Bengaluru Area, India

• Data Analysis of ticketing systems to discover trends in costing and potential for efficiency improvements
• Performed data analysis and their presentation as part of global simplification initiatives
• Supported the Vendor Management Office in cost analysis of vendor contracts for Corporate functions

Jul 2013 – Jul 2013 · 0 mo · Gurgaon, India

• Completed project on “Prioritization in the print, packaging and media industry for Asset Financing”
• Researched the print aforementioned sectors in India with the perspective of an asset based, capital investment firm.
• Presented said report to higher management.