Nimisha Karnam

Product Marketing Manager

Chennai, Tamil Nadu, India7 yrs 3 mos experience

Most Likely To Switch

Key Highlights

6+ years of product marketing experience
Proven record in optimizing user flow
Expert in GTM activities and campaign launches

Stackforce AI infers this person is a Product Marketing Specialist with a focus on SaaS and digital marketing strategies.

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Skills

Core Skills

Product MarketingContent MarketingDigital Marketing

Other Skills

AnalyticsEmail MarketingGTMHTMLMarket ResearchProduct StrategySocial Media Marketing

About

Data-driven and result-oriented product marketer with 6+ years of experience. Hands-on experience in GTM activities, campaign launches, and sales enablement. Proven record in optimizing user flow across the funnel including but not limited to user journeys, customer onboarding, client messaging, and content collaterals.

Experience

Zoho

Product Marketer

Nov 2023 – Present · 2 yrs 4 mos

Nextbillion.ai

Product Marketing Specialist

Jul 2022 – Oct 2023 · 1 yr 3 mos

Animaker inc.

Product Marketer

Sep 2021 – Jul 2022 · 10 mos

Responsible in the execution of a new product launch - Steve AI. Owned product strategy and
roadmap for feature launches (GTM).
Devised and executed end to end content marketing strategies - landing pages, blogs, video
marketing and social media campaigns.
Conducted competitive analysis/market research to identify positioning,
competitors, target market and market trends.

Product StrategyGTMContent MarketingMarket ResearchProduct Marketing

Contus

2 roles

Product Marketer

Promoted

Feb 2020 – Aug 2021 · 1 yr 6 mos

Lead and scale social media marketing efforts by working with content specialists to develop out-of-the-box content ideas and solutions to drive awareness and consideration to our brand.
Plan, devise and implement social media campaigns to support product enhancements and launches by creating engaging content that generates inbound leads, gains followers and creates a positive brand presence for the company.
Manage and drive all aspects of email marketing campaigns. Collaborate with Business development team and content specialists to understand the requirements and determine the best course of action and develop a distribution strategy.
Track, monitor and measure social media and email marketing effectiveness with analytics platforms and tools(Google Analytics, Hubspot)

Social Media MarketingEmail MarketingAnalyticsDigital Marketing