Parth Lal

CEO

Delhi, India5 yrs 3 mos experience

Key Highlights

  • Doubled top line for procurement business at Treebo.
  • Led successful user reactivation campaign generating significant revenue.
  • Implemented CRM to enhance sales processes in family business.
Stackforce AI infers this person is a SaaS and Hospitality professional with strong sales and business development expertise.

Contact

Skills

Core Skills

Business Process ImprovementStrategySalesCustomer Relationship Management (crm)Business Development

Other Skills

Account ManagementCommunicationCross-functional Team LeadershipCustomer Experience ManagementDigital MarketingLeadershipManagementProcess ImprovementPublic SpeakingTeam Leadership

About

Parth is the Associate Vice President (Ancillary Business) at Treebo Hotels. He takes care of procurement and ancillary partnerships at Treebo. Prior to this stint, he was the Chief of Staff to the CEO at Treebo. He specialises in building and end-to-end execution of strategies that have an impact on organisational revenue. In his previous roles, he has worked in sales and strategy in SAAS startups and robust traditional businesses. An alum of the Indian School of Business, he loves talking about startups, experimenting with cocktails or watching theatrical performances.

Experience

Treebo hospitality ventures

2 roles

Associate Vice President - Ancillary Business

Promoted

Nov 2024Oct 2025 · 11 mos

  • Owned the PnL for the Ancillary Business.
  • Doubled the top line for the procurement business, along with achieving positivity for the business unit
  • Launched new initiatives such as Guaranteed Early Check In, Cloud Kitchen partnerships, etc
Cross-functional Team LeadershipBusiness Process ImprovementTeam LeadershipCustomer Experience ManagementStrategy

Chief of Staff

Jun 2024Nov 2024 · 5 mos

  • Provided executive support to the CEO and the top administration
  • Led new initiatives and the revamp of the procurement function
Business Process ImprovementCustomer Experience ManagementStrategy

Clay - the coworking cafe

Followed my passion for Mixology - Host and Bartender

Mar 2023Apr 2023 · 1 mo · Goa, India · On-site

  • Took time off prior to my MBA to experiment with mixology at a community bar in Goa
  • Experimented with artisan cocktails to serve to cocktail enthusiasts
  • Hosted live events with 100+ attendees everyday at the bar

A plus holidays & travels

Family Business

Dec 2022Mar 2023 · 3 mos · Delhi, India · On-site

  • Adopted and implemented a CRM in a traditional organisation, helping it improve conversion rate and reduce leakages in the sales process
  • Helped the sales team cater to 40% more leads every day, by automating quotation and follow up processes
  • Reduced drop-offs during middle and final stages of sales process by 25%
  • Helped the organisation implement a monitoring and feedback mechanism using simple tools like WhatsApp and Excel to be used by bothmarketing and operations teams
Business Process ImprovementCustomer Experience ManagementStrategy

Cutshort

2 roles

Senior Sales Consultant

Promoted

Dec 2021Dec 2022 · 1 yr · Delhi, India

  • Owned end to end sales process from onboarding and value delivery to conversion and retention, for 100+ accounts monthly, contributing 25 lakh+ of MOM revenue (25% of organisational revenue)
  • Overhauled sales process, reducing lead time for Ideal Customer Personas from 25 to 15 days, thus improving operational efficiency and help the team achieve revenue targets
  • Implemented cross functional initiative to support emerging startups build employer brand & hire high quality talent, thus improving customer value perception
  • Acted as the hiring manager for the sales function
SalesCustomer Relationship Management (CRM)Business Process ImprovementCustomer Experience ManagementProcess ImprovementAccount Management

Sales Evangelist

Nov 2020Dec 2021 · 1 yr 1 mo · Delhi, India

  • Leveraged sales automations and data-driven insights to maximise gained value for clients
  • Led a project to re-engage dormant users using a reactivation campaign, adding INR 5 lakh+ of MOM revenue (this activity is now an integral part of the onboarding process for new joinees)
  • Contributed to direct revenue generation activities within 2 months of joining (as compared to organisational average of 5 months)
  • Coordinated building of a layoff network to help 1000+ jobseekers affected by the pandemic
  • Promoted to Senior Consultant for achieving 300% revenue growth within 1 year
CommunicationSalesBusiness DevelopmentAccount Management

Byju's

Business Development Trainee

Aug 2020Oct 2020 · 2 mos · Delhi, India · On-site

  • Guided 200+ students through their academic journey, enabling them to be better learners
  • Adjudged as a top performing trainee
SalesBusiness Development

Pvr cinemas

Business Development Intern

Jan 2020Feb 2020 · 1 mo · Gurgaon, Haryana

  • Created a market research model to analyse multiplex requirements in major cities of the country
  • Assisted business development team in analysing and negotiating new infrastructural development projects

Le méridien hotels & resorts

Sales Intern

Jun 2019Jul 2019 · 1 mo · Delhi, India

  • Learnt the basics of hospitality and sales while working for a luxury hotel brand

Mercatique - the marketing society of sggscc, du

Co-Founder

Sep 2018May 2020 · 1 yr 8 mos · New Delhi Area, India

  • Founded the college marketing society.
  • Organised events for 1000+ students across marketing. Held workshops and skill development sessions.
  • Led a team of 20+ students

Cry - child rights and you

Child Rights Leader

Sep 2018Jul 2019 · 10 mos · Delhi

  • Volunteered to teach academic subjects and performative arts to underprivileged children.
  • Led a team of 30+ volunteers to raise 6L+ for a child literacy centre.

Yourshell

Marketing Intern

May 2018Aug 2018 · 3 mos · Delhi

  • Community driven student housing - sold new age PGs to students in Delhi University

Education

Indian School of Business

MBA

Apr 2023Mar 2024

Sri Guru Gobind Singh College Of Commerce

Bachelor of Management Studies — Marketing

Jan 2017Jan 2020

Delhi Public School Rohini

High School

Jan 2003Jan 2017

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