Shivani T. — Head of Growth
We live in a world where algorithms predict, optimize, and automate. But what truly drives behaviour? What makes a product not just functional, but indispensable? These are the questions that keep me up at night. I’m fascinated by the intersection of growth, AI, and human behaviour - how people discover, engage with, and form habits around technology. My work has always been about more than just driving numbers. It’s about understanding motivations, designing frictionless experiences, and making complex technology feel intuitive. With experience scaling high-growth consumer businesses, I specialize in building full-funnel growth engines : acquisition, retention, and monetization, all backed by a deep understanding of data, psychology, and creative storytelling. From performance marketing and lifecycle strategy to AI-driven personalization and behavioural insights, I focus on growth that is not just scalable, but sustainable. What excites me most? • The challenge of making AI-first consumer products feel deeply human • Building systems that don’t just acquire users, but create lasting engagement • Scaling growth teams that move fast without losing the why behind the numbers I write about growth, technology, and the human side of marketing : always open to meaningful conversations. If that resonates, reach out (with context). All views are my own and don't represent my employer in any form.
Stackforce AI infers this person is a B2C growth strategist with expertise in digital marketing and consumer behavior.
Location: Bengaluru, Karnataka, India
Experience: 14 yrs 9 mos
Skills
- Growth Initiatives
- Digital Marketing
- Marketing Strategy
- Performance Marketing
- Growth Strategies
- Marketing Communications
- Digital Strategy
- Analytics
- Strategy
Career Highlights
- Expert in scaling high-growth consumer businesses.
- Passionate about AI-driven consumer products.
- Proven track record in driving revenue expansion.
Work Experience
AJIO.com
Head of Growth and Digital Marketing (2 yrs)
Flipkart
Head of Digital Marketing - Fashion,Grocery,Appliances,Quick Commerce,Fintech,2 Wheelers (1 yr 4 mos)
Senior Marketing Manager (3 yrs 8 mos)
adplist.org
Startup Mentor (3 yrs 7 mos)
Brand solutions (GTM)-Youtube (2 yrs 2 mos)
KalaGato
VP Marketing And Product Management (10 mos)
GroupM
Business Group Head -Product and media strategy (1 yr)
Business Manager - Media strategy (1 yr 2 mos)
Business Executive - Consumer insights (11 mos)
Madison Communications
Senior Planning Manager (2 yrs)
Delhi 2010 Commonwealth Games
Assistant Supervisor- Common Wealth Games 2010 (1 mo)
Planning Commision of India | Niti Aayog
Research Assistant (3 mos)
Education
AD&PR at Indian Institute of Mass Communication, Delhi
Economics(hons.) at Shri Ram College of Commerce (SRCC)
