Oct 2023 – Jul 2025 · 1 yr 9 mos

• Head Of Omni Channel Conversion Lab:
• Lead a 40-member cross functional team that influences 60% of CaratLane’s $475 M/Yr revenue..
• Team won the Overall Tata Dream Team Award (OTDT’24)
• Built FEVICOL, a CRO automation suite tailored for retail, driving 70% of retail sales ($380 M/Yr)
• Increased online leads by 40%, improving business share of leads from 18% to 30% in two years
• Revenue owner for direct online sales, contributing $38 M/Yr (8% of overall revenue)
• 0-1 Product Development:
• Founded the Consumer Research division.
• Team has interviewed 1000+ users to inform the innovation of 12 features
• Bootstrapped CL-TV, India's first video commerce platform for Luxury goods
• Launched JiA (Jewellery Intelligence Assistant), an LLM chat bot tailored for jewellery purchase

Jan 2022 – Oct 2023 · 1 yr 9 mos

• Set up CaratLane's analytics stack
• Revamped Product Discovery Tools (Search, Filters, Menu, Product Listing Page)
• Owned Log-in experience. Streamlined Online Checkout
• Spearheaded UI/UX modernization of Mobile website and Apps

Feb 2021 – Jan 2022 · 11 mos

• Introduced Laser Engraved Jewellery and a low-cost 22 Karat Gold Jewellery division, increasing revenue by $5M annually.
• Coded a proprietary image rendering widget for users to preview engraved jewellery designs.

Jul 2020 – Jan 2021 · 6 mos

Sep 2018 – Jul 2020 · 1 yr 10 mos · Mumbai, Maharashtra, India · On-site

• Led the consolidation of 21 PSBs resulting in a $1.6 Trillion merger, turning losses into $4.24B profit
• Accelerated progress of 5 banks by 15% across 140 metrics in 7 months
• Implemented energy cost optimization strategy, saving $20 M and reducing effluent discharge by 6%

May 2016 – May 2017 · 1 yr · Greater Chennai Area

• Set the vision for the daytime experience at Saarang 2017 and oversaw its execution.
• Led a team of 250 individuals in 3 tier team to organize 70+ events across 4 days with a budget of 25 Lakhs.
• Conducted Chennai's premier ComicCon event during Comic Book Week, with the highest participation in all Indian cities.

May 2015 – Mar 2016 · 10 mos

• Led a team to organize socially relevant panel discussions with activists, journalists, and NGOs.
• Coordinated an international ensemble of street artists for Saarang 2016.
• Developed strategies to engage the floating crowd at Saarang 2016.

Aug 2014 – Apr 2015 · 8 mos

• Devised Crowd engagement and entertainment strategies for the floating crowd.

May 2016 – Jul 2016 · 2 mos · India

• Devised solutions and strategies for effective asset and manpower utilization to increase productivity.

May 2015 – Jul 2015 · 2 mos · Greater Bengaluru Area

• Aided in Operations Expansion in Chennai. Handled Digital Marketing through Facebook. Devised a process for increasing engagement. Also handled Radio Advertising.

Aug 2014 – May 2015 · 9 mos · Greater Chennai Area

• Was involved in producing high quality creatives for maximizing engagement on social media. Also designed posters for offline publicity.