Jan 2022 – Jun 2024 · 2 yrs 5 mos

• Led the digital charter for India’s most loved OTT destination.
• Drive the digital branding, performance and growth marketing initiatives for Sports(marquee, bilaterals), South (multiplexes, originals) and content library / range categories.
• Impact the business OKRs through customer focused, data-driven and sustainable ROI led digital funnel interventions.

Apr 2021 – Jan 2022 · 9 mos

• Head the digital marketing initiatives for India's largest job portal (Naukri.com) enabling over 70Mn jobseekers along with leading job board (Naukrigulf.com) in GCC, MENA regions.
• Drive end-end consumer funnel from acquisition, engagement to retention, maximizing their lifetime value aligned to business growth objectives.

Aug 2019 – Mar 2021 · 1 yr 7 mos

May 2017 – Aug 2019 · 2 yrs 3 mos · Mumbai, Maharashtra, India

• Built the entire digital ecosystem for the brand to drive the business omni-channel revenue targets, for online and physical stores (#47) with presence across 22 major cities serving over 6Mn customers.
• Achieved more than 100% revenue growth in online business for consecutive years FY18 & FY19 maintaining EBITDA+
• Scaled brand online store revenues from 0 to $4M revenues and overall ecommerce (inc. marketplace) to $12M+ ARR
• YoY Increase in store footfalls by 15 - 20% (by region) through hyperlocal online-to-offline digital activations
• Strategize and Plan the digital outlay across Search (Organic & Paid), Display, Social, Affiliates, Programmatic platforms
• Build brand's TOM, user engagements over SM footprint (FB, Insta, Twitter) through Promo. Product. Topical content posts
• Plan annual digital marketing calendar covering launch of new stores, trends; anchor promos, product / category led offers
• CRM implementation for marketing automation projects, analyze customer segments through data models and build high impact customer journeys for tailored comms (SMS / Email)

Jul 2015 – May 2017 · 1 yr 10 mos · Mumbai Area, India

• Drive business objectives through digital campaigns across stages of Product Discovery, User Acquisition, Activation and Retention
• Plan, implement activities across Search (SEO & Paid), Social, Display mix to drive traffic & achieve customer acquisition targets
• New User Acquisition and Re-targeting campaigns across FB/ Instagram ad formats across desktop & mobile devices
• Audience targeting experiments (A/B testing) to achieve engagement and growth objectives
• Mobile App: Push Notifications, In-App Messaging, CPM, CPC, CPI campaigns to drive installs and augment revenue growth
• Achieved 1M+ app downloads and 300K+ MAUs in span of two years post app launch in '15, maintaining user stickiness
• Affiliates: Capture price sensitive / discount seeking customers through deal / coupon led offers and drive order frequencies
• Built Multi-Channel Attribution, Assisted Conversions & Cross-Device performance models to optimize media spends
• Part of core team in exploring newer revenue models , set foundations of successful franchisee business expansion route

Mar 2014 – Jul 2015 · 1 yr 4 mos

• Offered Digital Marketing, Analytics & BI services to international clients (Forbes 500) from Telco, Ecommerce, Hospitality verticals.
• Led team of 15 members for 4 leading international clients spread across US and EMEA regions
• Built Media Plans and drove execution across paid channels (Search, Display) to achieve QoQ goals & objectives
• Understanding user clickstream & platform journeys to address pain points for UI / UX improvements and cost efficiencies
• Advanced Analytics: Built multivariate regression models for bookings & sales prediction, customer segmentation & ROI optimization
• Detailed forecast for key aspects including resource, efforts, budget and utilization, alignment with leadership

Apr 2013 – Jun 2013 · 2 mos · Greater Delhi Area

• Did SWOT Analysis, U&A study of the channel partners through primary & secondary research to build business differentiators.
• Carried out a comparative study of Business Partners' Brand Loyalty and perceptions of various brokerage firms in India through Usage and Attitude (U&A) surveys of 39 sub-brokers in the Delhi-NCR region
• Comp. Analysis - Analyzed value added offerings by competitors, built comms. brochure to better equip the partners

Jun 2012 – Mar 2014 · 1 yr 9 mos

• Completed Masters in Marketing Management with key areas of learning - Brand Management, Retail Marketing, Consumer Behavior, Market Research, Business Analytics

Feb 2010 – May 2012 · 2 yrs 3 mos

• Offered services to world leading travel client on content, SEO and testing projects
• Worked on Content Management System (CMS) for on-page optimizations - meta tags, content section updates, interlinking etc.
• Build test cases and carry out functional testing (manual & auto) to understand the user flow and suggest UX improvements
• Led client branding Initiative through various KYC programs covering 120+ project employees