Drishti Kulshrestha — Digital Marketing Specialist

I’m a marketer who loves building stories that move people and businesses. Over the last 8 years, I’ve worked across B2B and B2C brands, helping products find their positioning, helping categories build their voice, and helping companies communicate with clarity, confidence, and scale. At PayU, I’ve led marketing across multiple verticals - Travel, NBFC/BFSI, D2C, E-commerce and built end-to-end GTM motions for some of our most important products. I enjoy working at the intersection of product, brand, and content: simplifying complex offerings, creating segmented communication, and shaping campaigns that actually shift numbers. Some of my favourite work includes leading PayU’s rebranding, driving high-intent category content, scaling the founder-podcast “Let’s Talk Scale,” and building product campaigns that improved adoption, visibility, and narrative consistency across the organisation. Before PayU, I led branding and rebranding projects at ET Money, video-first and influencer-led campaigns, and full-funnel content strategies that meaningfully boosted engagement and traffic. I thrive in collaborative environments, love turning ambiguous briefs into structured plans, and genuinely enjoy building communication engines that create long-term impact. What I bring: * Product + Category Marketing * Clear, sharp messaging and positioning * GTM strategy and adoption-focused campaigns * Email, CRM & high-intent content * Case studies, testimonials & user storytelling * Cross-functional leadership * Calm execution under pressure, high accountability, and crisp communication If your team values structured thinking, creative clarity, and someone who gets things done - I’d love to connect.

Stackforce AI infers this person is a Fintech marketing expert with a strong focus on product and brand strategy.

Location: Gurugram, Haryana, India

Experience: 7 yrs 2 mos