Jun 2022 – Jun 2023 · 1 yr · Remote

• Joined Viacom to hone my ability to extract valuable insights from data and translate them into innovative design solutions. As an Analyst in Viacom's business development team, I’m collecting and analyzing user and revenue-related data to gather various insights about users.
• 1. Performance Analyses - Conducting UX analysis as part of an iterative process to provide valuable, actionable insights into enhancing and optimizing Voot and now Jio Cinema's user experience.
• 2. Content Strategy - Using data to drive strategy for the content on Voot and Jio Cinema and suggesting a recommendation engine to drive Engagement and Retention.

Apr 2022 – Dec 2022 · 8 mos · Remote

• Contributing to building and shaping B2B SaaS Marketplace like never before. Solving for businesses to purchase and manage SaaS better. As the core designer on the product, I'm contributing in the following ways -
• 1. Design System - Building and managing the foundational white-labelled design system from scratch.
• 2. User Research - Planned and conducted research to evaluate varied features and concepts for the marketplace using usability evaluations, concept testing, and user behavior analysis.
• 3. Collaboration - Solo design in a team of 25. Worked closely with PMs and Developers to shape the product from zero to one.
• 4. Client Onboarding - Owning the client onboarding flow from pre-sales to go live. Successfully onboarded HDFC, HSBC and ICICI

Apr 2021 – Mar 2022 · 11 mos

• Solace aimed to provide comfort to those in need. It brought like-minded people together and helped them find solace in one another, making mental well-being accessible to everyone. Hence, take the first step towards better mental health and grow in a healthy community. As the founder, I contributed to -
• 1. Impact - Building a healthy community of 500 people and conducting weekly sessions with certified professionals. Partnered with 15+ clinical and counseling psychologists.
• 2. Leadership - Building a team of over 7 people all working towards a unified goal.
• 3. Reach - Creating a social media presence and engagement with an audience of over 30k

May 2020 – Jul 2020 · 2 mos