Oct 2023 – Nov 2024 · 1 yr 1 mo

Apr 2022 – Sep 2023 · 1 yr 5 mos

• Barbera is a SaaS platform that enhances customer experience and boosts retention for salons.
• Designed the entire web and mobile applications, driving the product strategy, and leading the development process to successfully ship the very first build within a span of two months.
• Shipped 30+ major features, owning documents, designs, analytics and success.
• Executed core platform innovation, including Barbera Retention Engine and Performance Analytics tool, driving a 50% increase in returning customer revenue for salons within 3 months.
• Optimized onboarding flow, resulting in a 60% conversion rate and quick understanding of core product value proposition.
• Introduced platform currency. Leveraging it for secondary revenue (20% ARPU contribution), and integrating it into the referral program that attracted almost every second user to the platform.

Sep 2021 – Mar 2022 · 6 mos

• Conducted in-depth market analysis and competitive research with 20+ products, identifying untapped opportunities and positioning the platform as a market leader.
• Supervised the process of validating insights with 6,500+ salons across 70 cities in India, driving impactful improvements in customer experience and retention strategies.
• Designed and built No-code MVP, tested with 10+ businesses, automating 50% of manual salon data operations, driving efficiency and laying the groundwork for a scalable full-stack product.

Aug 2020 – Nov 2020 · 3 mos

• Formulated strategies based on thorough market research, providing insights into the competitive landscape to support decision-making.