Oct 2023 – Oct 2024 · 1 yr · New Delhi · Hybrid

• With Wyzr, I started my journey as a freelance writer, converting a series of acclaimed non-fiction books into an easy-to-digest audiobook script format optimized for Indian audiences.
• We followed this up with Content-as-a-Service offerings wherein we wrote long- and short-form content for clients like Zetwerk, Zerodha, Z47, and others. It was really enjoyable to research diverse topics and create compelling narrative storylines from those. It expanded my knowledge base and gave me new insights into a lot of topics I knew nothing about.
• I wrote deeply researched long-form content pieces and created LinkedIn posts for the top leadership of Zetwerk & Unimacts USA. I worked on their website content (zetwerk.com, unimacts.com) to revamp these entirely from the content POV.

Sep 2022 – Aug 2023 · 11 mos · Noida, Uttar Pradesh, India · On-site

• First things first, the top management and people culture is horrible. Late-night deadlines, phone calls in the middle of the night, and other such things are just routine in the workplace. I earned some money and made a few friends. Otherwise, this was a complete waste of my time.
• In the Domino's India marketing team, I handled food aggregator partnerships primarily with Swiggy & Zomato for 1700+ Domino’s stores. The primary role was to optimize P&L through optimal planning of menu mix, promos, & visibility spends.
• Most of my time was spent on discount planning, stakeholder management, and making last-minute changes (read, firefighting) to said plans.
• Overall, I ran some campaigns, spent money on discounts, and maintained a positive ROI on those discount spends. It's not rocket science.

Sep 2022 – Sep 2022 · 0 mo · New Delhi, Delhi, India · On-site

Jul 2021 – Aug 2022 · 1 yr 1 mo · India

• Absolutely loved this chance to sit out of the rat race.
• Also, I utilised this gap to know myself better, my strengths, weaknesses, and behaviour patterns.
• I travelled across India, from the jungles of Bastar to temples of Madurai and Nepal to the cold deserts of Spiti for months on end. I met people from different fields of life, like passers-by on a journey with no deadline. It was exciting and enriching at the same time. I went on treks, spent time with my family, and took them on a 23-day Saurashtra and a 15-day Nepal trip. This felt fulfilling and a great use of this opportunity.
• It was indeed difficult at times, to live with no income, and there were highs as well as lows. But now when I look back, it did change me as a person and allowed me to know myself better.

Nov 2019 – Jun 2021 · 1 yr 7 mos · Gurugram, Haryana, India · On-site

• Great culture driven across levels by the top management, Deep and Rajesh have maintained a supportive, inclusive workspace throughout all these years.
• Rollout of revamped multi-tiered customer loyalty programmes – MMTBlack and GoTribe, with 3000+ participating hotels in a cross functional effort along with Product, Marketing and Supply teams
• Volume-based incentive programme for selected 20k+ hotel partners with periodic reporting and course-correction
• Created and regularly updated granular front-end travel advisories on MMT/GI for Domestic Hotels on a state/district level post hotels’ reopening, coupled with liaising with Supply team to check and verify rapidly evolving state/district guidelines
• Led Customer Understanding initiatives & identified Core Value Propositions through customer calls and hotelier surveys
• Benchmarking of active hotels on competitor websites (Booking.com, Agoda, Yatra, etc.) to improve real time price crawling efficie

Jun 2017 – Nov 2019 · 2 yrs 5 mos · Mumbai, Maharashtra, India

• Created multiple cross/up‐selling strategies spanning across Times Group media through advanced analytics
• Executed key process improvement initiatives across business development functions for better measurement and reporting of revenue/profit
• Drew (regularly) competition/industry insights from a category (Ad Verticals), customer (Advertiser), geography, service and capabilities dimension
• Aligned categories (Ad Verticals) on market share and aided them in swifter decision making. Key deliverables included – revenue projections, client churn updates, consumer survey research reports etc.
• Identified new sources of market intelligence and best practices in core media and adjacent opportunities for Times Group/Times Internet, within India and globally
• Worked jointly with various Times Group companies’ revenue teams to devise cross – media packages for symbiotic sales e.g. Print & Digital, OTT & OHH, Print/TV/Radio etc.
• Identified clients with affinity for specific media; and subsequently developed up‐selling strategies to promote them up the value chain (non‐premium to premium inventory)
• Created real‐time dashboards for monitoring key clients’ ad spends during the Indian festive season (Aug‐Oct). Salvaged ~ INR 160 Crs. worth of business through this practice
• Regularly benchmarked group performance/growth against competition by analysing multiple
• industry‐wide databases (AdEx/TAM/Comscore)
• Created an automated industry news aggregation site on the internal Sharepoint platform to intimate category teams about major market happenings (product/service launches, ad opportunities, etc.)

Apr 2016 – May 2016 · 1 mo · Gurugram, Haryana, India

• Project Title:
• Performance improvement of business processes for a large scale greenfield capital project
• Undertakings:
• Conducted As-Is assessment of commercial processes (Procurement, Expediting, Contracting, Budgeting, Logistics)
• Identified process gaps/OFI’s based on meetings with stakeholders, industry best practices and past experiences
• Recommended To-Be commercial processes with well-defined roles and responsibilities to address process gaps
• Recommendations approved by client and are currently under implementation throughout the project

Aug 2013 – Jun 2015 · 1 yr 10 mos · Auraiya, Uttar Pradesh, India

• Responsible for Procurement of Mechanical Machinery, Equipment & Spares for GAIL, Pata Petrochemical Complex including the following:
• 1. Vendor Evaluation
• 2. Liaising with suppliers, manufacturers, relevant internal departments and customers
• 3. Identifying potential suppliers and building and maintaining good relationships with them
• 4. Preparation of Tender Documents,
• 5. Floating of Tender on GAIL & Government Websites as well as National newspapers
• 6. Evaluation of Bids Submitted
• 7. Negotiating contracts and monitoring their progress
• 8. Preparation of Purchase Orders
• 9. Follow-up for Supply of Ordered Materials
• 10. Purchase of Imported on OEM (Original Equipment Manufacturer) Basis
• 11. Import Documentation
• Other Contributions:
• 1. Member of Quality Circle Project at GAIL, Pata for “Improvement in Cycle Time from Receipt of Indent to Award”. The project included the formulation of suggestions to be incorporated at Individual steps in the procurement process to make it more efficient, Identification & Analysis of Bottlenecks & Implementation of those suggestions. The recommendations/suggestions in this project have resulted in the improvement of the average percentage of cases Completed within Ordering Cycle from 76.85% in Apr-Dec, 2013 to 88.76% in September, 2014 (a 15% improvement).
• 2. Team Leader of the Vendor Coordination Team & Organising Committee for the Vendor Interactive Meet held on 31.10.2014 in GAIL Gaon, Pata with the participation of 71 vendors from across the country. In addition, also served as the Host in the programme.
• 3. GAIL’s Representative in AIMA 15th National Management Quiz, 2014 and AIMA 40th National Competition for Young Managers (NCYM), 2014