Nov 2024 – Present · 1 yr 4 mos · Delhi, India · On-site

Aug 2024 – Oct 2024 · 2 mos · Mumbai, Maharashtra, India · On-site

• - Develop, test and implement a strategic model to create & scale Micro Market alliances at a national level, ensuring seamless execution and growth while creating unique value & engagement propositions for ICICI Bank customers.

Jun 2023 – Oct 2024 · 1 yr 4 mos · Mumbai, Maharashtra, India · On-site

• - Developing AI based tool for Marketing Communication

Jun 2023 – Aug 2024 · 1 yr 2 mos · Mumbai, Maharashtra, India · On-site

• Business Loans portfolio with focus on meeting working capital requirements of SME segment.
• Student Ecosystem under the Campus Power initiative

Apr 2022 – Jun 2022 · 2 mos · Bengaluru, Karnataka, India

• Develop pitch decks and presentations for business development along with the team
• Developed communication roadmaps alongside the team to ensure a 360-degree communication outreach to ensure maximum brand outreach and consumer recognition
• Preparing pitch notes and ideate on stories to generate interest amongst media
• Competitor analysis through secondary research to develop and strengthen communication plans
• Coordinated and liaised on with different markets to push and promote stories across different centres to help maximize reach for clients across relevant customer target group (TG)
• Prepare consolidated media monitoring trackers for clients
• Brainstormed with teams across different verticals to devise a robust marketing strategy to increase brand awareness

Jun 2018 – Oct 2020 · 2 yrs 4 mos · Delhi, India

• Executed a marketing strategy reaching 1000+ organizations in 20+ cities via digital channels, face-to-face meetings, and exhibitions.
• Created an extensive offering of 60 product categories and 5000+ products within 6 months. Extended to 100+ categories in 18 months.
• Established a robust supply network by partnering with 5 national logistics providers and over 200 partners across the country.
• Achieved a 20x increase in average sales from 20 thousand per month to 4 lakhs per month in 6 months.
• Launched Print On The Spot by Chhapdoh for on spot personalized gifts printed at venue within 15 minutes.
• Generated revenue of over 40 lakhs by executing 25+ events of Print On The Spot in 10 cities within 1 year from launch.
• Reduced overall cost by reducing the rejection rate of products from 15% to 8%.
• Conceptualized and designed the user journey & developed our website www.chhapdoh.com with 3000+ products live.
• Identified plug-ins to enhance user experience through 3D viewing, enhance design selection and customization ability for the next phase

Mar 2016 – Apr 2016 · 1 mo · New Delhi Area, India

• 6 Day TIE Startup Accelerator Program, March, 2016
• India Internet Day, April, 2016

Oct 2015 – Oct 2020 · 5 yrs

• Celebrity Store is among the first One Stop Destination for all your favourite Licensed Celebrity Merchandise.
• Merchandises of Superheroes, Sports, Bollywood, Hollywood, Music & Web Series to name a few from among the wide range of options for the fans to choose from.
• Please feel free to reach me at chirag@celebritystore.in should you wish to discuss anything.

May 2015 – Sep 2015 · 4 mos