Jan 2019 – May 2022 · 3 yrs 4 mos · Bengaluru, Karnataka, India

• Demand Expansion through Partners
• Led market development initiatives by collaborating with sales, partner, and product teams, unlocking new revenue streams and identifying growth opportunities through alliances.
• Go-to-Market Strategy and Geo Marketing Plans:
• Acted as a key advisor on go-to-market strategies, ensuring an integrated marketing approach with a focus on content strategy across the customer journey.
• Collaborated with sales teams to develop and execute the Large Enterprise and GCC marketing cohesive plans and align strategic objectives.
• Drove effective multi-channel marketing programs, delivering tangible business impact and enhancing the overall customer experience.
• Operationalize the Global Partner Marketing Program to regions
• Partnered with the operations team to establish a technology-infused B2B marketing engine, expanding processes and talent to scale operations.
• Demand Centre of Excellence:
• Established the demand engine, enabling precise goal setting and performance tracking, while fostering a high-performance environment aligned with strategic objectives.

May 2018 – Dec 2018 · 7 mos · Bengaluru, Karnataka, India

• Doubled lead-to-revenue conversion rates through strategic noise reduction in the pipeline and the implementation of quality, content-led digital and offline programs. Drove accelerated adoption of Creative Cloud photography products by harnessing influencer marketing and spotlighting outstanding designs on a global platform.

Jul 2017 – May 2018 · 10 mos

• Bring the APJ market insights to Global teams for helping define the GTM & strategy execution.
• Establishing the Digital Transformation for Commercial business (aka -Inside Sales) & partners - Simplify and bring digital innovation, to Integrated Demand Process for General Business (GB), focussing to deliver a best-in-class Lead-2-Revenue process.
• Build data driven insights to fine tune the Go-to-market model & align demand generation planning and forecasting for partners & sales across different countries (IN, ANZ, KR, JP and South East Asia)
• Stakeholder Management with APJ and Global extended teams.

Jan 2016 – Jun 2017 · 1 yr 5 mos

• Responsible for driving planning and execution of Multi-touch Demand Generation campaigns through traditional marketing & Digital/Social Media marketing.
• Traditional Marketing proficiency:
• Direct marketing
• Account based marketing
• Alliances
• Influencer engagement
• Telemarketing
• Partner Marketing
• Digital Marketing expertise:
• Paid, Earned, Owned Media
• SEM/SEO including Leads Nurturing, Inbound marketing
• Content marketing
• Digital Publisher led marketing
• Native Marketing
• Lead Management: Built & manage closed-loop lead management systems & workflows, adopting industry best practices, aligning marketing & sales activities throughout the entire revenue cycle.
• Collaborate with various internal business leaders and external stakeholders (regional and local) to drive business priorities with emphasis on the customer.
• Leading a team of 20 business development consultants responsible for demand generation through Outbound & Inbound channels.

Apr 2014 – Dec 2015 · 1 yr 8 mos

• Responsible to drive incremental indirect pipeline leveraging Market Development Fund (MDF) for driving reach, impact and bottom line to SAP Channel business, contributing to 50% of SMB pipeline.
• Developing strategic business and marketing plans with partners that support business growth across solution and industry.
• Design, execute and launch marketing programs and platforms to enable partners to expand digital & social media reach
• Responsible for driving effectiveness & efficiencies of SAP's Partner Led Demand Management Infrastructure with enablement tools that provide best-in-class marketing practices and promote innovation.
• The Marketing Service Bureau (MSB) provides demand generation support to SAP VAR partners via a network of SAP vetted and approved agencies. Agency vetting and evaluation to ensure the MSB agencies can satisfy current partner demand gen needs at a reasonable price point while providing substantial ROI. Manage onboarding of new agencies.
• Responsible for MSB Key Metric performance against SAP-cascaded goals, and actively participated in MSB annual planning, budget, strategy, and direction

Apr 2011 – Mar 2014 · 2 yrs 11 mos · Greater Delhi Area

• Aligned with the territory expansion goal of the company, I am responsible for designing the marketing strategy and its execution, to drive demand in the new territories/locations. Leverage online marketing (SEM, SEO), display advertising, social media, tele-engine and customer reference initiatives to drive awareness and in the SMB segment.

Apr 2008 – Mar 2011 · 2 yrs 11 mos · Greater Delhi Area

• Planned and executed the Go-to-market marketing programs across all industries (Architecture, Engineering & Construction (AEC), Manufacturing and Media & Entertainment). Additionally, agency development and management, budget controls and reporting were also the responsibility areas in this role.
• I have been instrumental in setting up the demand generation engine (led by an outbound tele-engine/Inside sales team) to drive additional sales and capture mindshare by effective through effective marketing communication. Leveraged media like online marketing, CEO-focused events, telemarketing, Industry focused events, Channel programs and other direct marketing tools for enhanced reach and demand generation.

Jan 2007 – Mar 2008 · 1 yr 2 mos · Greater Delhi Area

• Responsible for Data analytics, segmentation, campaign set up and execution, implementing campaign management tools like SFDC, Aprimo and Ariba. Tracking marketing effectiveness and ROI metrics

Jan 2005 – Jan 2007 · 2 yrs · Gurugram, Haryana, India

• Assist in developing cost-effective national marketing plan - Marketing Intelligence studies and joint marketing programs with strategic partners.

Jan 2004 – Jan 2005 · 1 yr · Noida

• Drove new business initiatives, developed business plan, including industry opportunity mapping, competitive analysis, defining target audience, devising the value proposition, along with the strong go to market plan.

Apr 2003 – Mar 2004 · 11 mos · Greater Delhi Area

• Business Development
• Manage the portfolio of international events and generate business for each product.
• Liase and manage the relationship with key trade development councils like export promotion councils of India and Hong Kong Trade development centre