Apr 2024 – Jul 2025 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

Feb 2022 – Sep 2023 · 1 yr 7 mos · Bengaluru, Karnataka, India

• Spearheaded the successful launch of two product lines: Saber.money & Mudrex App
• Developed and executed robust product & GTM strategies for both product lines, driving widespread user adoption
• Scaled Mudrex App to over 1 million users within just 6 months, enabling access to crypto baskets created by experts
• Streamlined KYC process and reduced TAT by 78%, while also achieving a 86% cost reduction
• Breached MAU of 10,000 investors on the app product, achieving an impressive 25% engagement rate
• Conceptualized and scaled Saber. money, a B2B2C product, securing over 15 clients with the likes of Flipkart, Indi.gg in India by redefining the UX and providing a holistic financial solution for Crypto/Web3 startup
• Led implementation of UPI payment solution for crypto transactions, attaining an industry-leading 77% success rate and an average processing time of just 48 seconds

Jul 2021 – Mar 2024 · 2 yrs 8 mos · Bengaluru, Karnataka, India · Hybrid

• Partnered with 5+ early-stage startups over the past few years, many of which have successfully scaled to their next phase of growth and secured follow-on funding.
• Played a key role in shaping product strategy, achieving product-market fit, setting up product management functions, driving growth, and supporting fundraising efforts.

Jul 2020 – Jun 2021 · 11 mos · Bengaluru, Karnataka, India · Hybrid

• Joined the team as the first PM to build CoinSwitch -the flagship crypto investing platform for retail investors from 0 to 1
• Worked closely with the CEO to build the product roadmap and strategy for CoinSwitch
• Conducted product-market fit studies and created GTM strategy for CoinSwitch
• Scaled CoinSwitch's user base to 15 million within 10 months from launch with a Play Store rating of 4.6
• Breached 800 million GMV monthly transactions; currently increasing by 35% MoM
• Integrated multiple payment gateways to load balance and reduced payment failure by 28%
• Increased conversion from D0 signups to first transactions from 8% to 17%
• Streamlined the KYC process and reduced false positives from 23% to 12% and reduced user verification TAT from 12 mins to 5 mins

May 2019 – Jul 2020 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

• Co-led complete redesign and integration of blue-tooth technology in dockless scooters, in an effort to fortify asset security and improve UX
• Conceptualized and implemented a Bluetooth IoT module that resulted in an increase in the product’s efficiency by 25%
• Overseeing asset safety and supply side. Implemented interventions that reduced the per km cost borne by the company by 40%
• Identifying key pain points, defined product roadmap, and user stories generating product requirements, and devising time-integrated plans for product deployment
• Developed product documentation to communicate and align key components of upcoming features and products to internal teams
• Took ownership of payment initiatives like Bounce Club, Bounce Pack, and Bounce Offers
• Conceptualized and tested the pilot for dynamic pricing from the fixed pricing model for an increase in revenue
• Improved and cost-optimized the customer support function, by installing inbound call servers, reducing call drop-off rates by 30%
• Defined project timelines, the sequence of activities, estimated time of completion of tasks, and ensuring strict adherence to pre-decided schedule and budget

May 2018 – May 2019 · 1 yr · Bengaluru, Karnataka, India · On-site

• Developed and implemented a product revamp strategy for Kuliza’s flagship product "Loan origination system”, catering to the digital transformation needs of leading Banks and NBFCs.
• Identified and analyzed areas of improvement based on deliberate discussions with key stakeholders and consumer research.
• Conducted in-depth user research for banks providing SME/MSME Loans and understood the pain points. Analyzed user behaviour and implemented the outcomes for enhanced UI/UX
• Defined an end-to-end user journey for SME loans based on different user personas.
• Conducted competitive and product gap analysis based on results from user research for the Loan origination system
• Created product requirement documents that entailed information flow across the module as well as features of the application
• Performed competitor analysis for the loan application and disbursement products
• Coordinated with tech and product development teams to build the aforementioned loan disbursements products.

Dec 2017 – Apr 2018 · 4 mos · New Delhi Area, India · On-site

• Conducted detailed product benchmarking and built case studies on the success of IoT devices basis Hardware, Software, UI/UX, Pricing and distribution strategies
• Designed post-sales customer experience process flows by conducting primary interviews with customer experience teams of global brands
• Strategized on new product development in smart homes, enterprise IoT and auto technology
• verticals by building use cases across available products and applicability to Indian consumers

Mar 2017 – May 2017 · 2 mos · Bengaluru Area, India · On-site

• Worked closely with the Co-founder of Ivy Camp to get best Incubators of India on board and to increase engagement with startups
• Helped early-stage startups to evaluate their competitor’s model and to raise funding from Ivy Camp Alumni Network
• Conducted secondary research on how to leverage the global alumni networks, investors, mentors, corporate etc. to increase the engagement with upcoming startups

Aug 2015 – Dec 2015 · 4 mos · Bengaluru Area, India

• Organized courses on risk management, technical analysis, equity research helping and encouraging college students to understand the basics of Stock Equity Markets
• Managed 14 representatives from different colleges of South India to organize and help students to enroll for courses on Equity Research

Jun 2015 – Jul 2015 · 1 mo · Bangalore

• Designed and executed out of the box marketing solutions and appealing advertisements for the existing clients of Moshi Moshi
• Proposed and convinced the management to incorporate changes to optimize the visibility and effectiveness of our product/service to appeal the desired target market that could result in maximum and a lasting impact