Palash Phirke

Product Manager

Mumbai, Maharashtra, India9 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led digital transformation for multiple platforms.
Achieved significant increases in user engagement metrics.
Expert in product management and digital strategy.

Stackforce AI infers this person is a Fintech Product Manager with strong digital transformation expertise.

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Skills

Core Skills

Product ManagementDigital StrategyDigital Product ManagementDigital Transformation

Other Skills

AutoCADCC++Customer ServiceData AnalysisJavaMatlabMicrosoft ExcelMicrosoft OfficeMicrosoft WordPowerPointProduct RoadmapProgrammingSEOSQL

About

Currently engaged in making a omni-channel platform for Digital Acquisition, Sales and Engagement. Exploring opportunities in FinTech domain for innovative new products and optimization of existing ones! I have worked across industries and across scaled/lean teams to power org level Digital Transformations. By leveraging tech understanding and Product skills - have laid out Product roadmap for Digital Assets for accelerating business KPIs. A quick learner and an enthusiastic team player with an instinct for problem solving. With 5 years of Digital experience, critical thinking ability has been key to sustain parallel tracks with multiple projects and deliver quality results within deadlines set. Takes end-to-end ownership of the product, delivering back-to-front integrated solutions.

Experience

Axis mutual fund

2 roles

Senior Product Manager - Digital

Promoted

Apr 2021 – Present · 4 yrs 11 mos · Mumbai, Maharashtra, India

Digital Strategy
Setting up product roadmap for Digital Assets, for scaling from traditional channels like Website/App to new ones, like Whatsapp Business and Chatbots
Working on new Digital offerings such as Knowledge Center for enhancing investor engagement and introducing new Digital Business streams with ETFs
Digital Product
Driving Business Operations and Product features roll out to enhance the digital experience of 1M monthly users. Execute a data-driven approach to streamline key KPIs through feature enhancements and day-to-day operations leading to
40% increase in organic traffic
35% decrease in Load Time(TTI)
Ensuring 100% of NFO and Compliance deadlines are met, and marketing campaigns for SIP, International Funds, IAPs also are executed as per committed timelines
Product Leadership
Working with other PMs in the Org, to detail out and prioritize cross funtional projects
Grooming APM as well as members of the delivery team (Dev/UAT/BA) for taking ownership, adding value and driving initiatives

Digital StrategyProduct ManagementData Analysis

Product Manager - Digital

Oct 2019 – Apr 2021 · 1 yr 6 mos · Mumbai, Maharashtra, India

Digital Transformation
Conceptualized and lead end-to-end journey creation for the new Omni-channel (DXL based) Digital Assets, from UI/UX through Development/Testing to Production - revamping both the Mobile App and Website in 15 months
Launched the new Axis Mutual Fund app – Currently at 4.3 Play Store Ratings after 7.5k+ reviews
Launched the new Axis Mutual Fund website, with better performance, UI/UX - directly resulting in a 31% increase in NewSIP count and 20% increase in Lump-sum purchase via the website
Product Management and Feature Rollout
Building new capabilities and transforming offline features onto Digital assets to drive digital adoption
Introduced Shopping Cart feature, providing eCommerce flavour to MF Experience and drove adoption such that 23% of SIP and 19% of Lump-sum Digital Transactions are now via Cart (2 or more products in one transaction)
Onboarding Razorpay as a PG for digital assets, which improved transaction success rates by 11%
Offline features like SIP Pause, iPlus SIP were solutioned and added to the Digital Ecosystem, along with external integration features like Digital KYC onboarding and NotifyVisitors for Martech

Digital TransformationProduct ManagementUI/UX Design

Vodafone

2 roles

Product Manager - Digital Technology

Jun 2017 – Sep 2019 · 2 yrs 3 mos

Product Roadmap and Startegy Implementation
Create and implement the digital asset strategy for VIL Websites and eCommerce engines, defining the product roadmap to enhance the digital experience for 20Mn monthly users
Formulate and execute a data-driven approach to streamline key KPIs through feature enhancements and day-to-day operations,leading to a 12 fold increase in Customer Satisfaction TNPS score
Prioritize core asset improvements like SEO and introduced new technologies like lazy loading, gzip, HTTP2.0 Achieved a 30% decrease in load time(TTI) and 30% increase in organic traffic
Collaborated with stakeholders across various verticals to launch several brand campaigns like IPL’19 Unofficial Sponsor Of Fans and core product offerings like RED Family plans, while maintaining a lean backlog and steady releases
Conceptualized and lead end-to-end journey creation for the new Single Brand website, from UI/UX through Development/Testing to Production
Capability Innovation and Feature Enhancement
Solution and build capabilities that are omni channel (Web/App/Others) to empower greater control and accelerate the performance of Digital assets
MarTech Stack – powered by Tealium Tag Manager for the Adobe Analytics, Target and Audience Manager
Coupon Management System – powered by WCS for all digital assets of VIL for Cashback and other campaigns
Payments Aggregator – powered by Juspay integration for all VIL digital assets, which improved transaction conversion rates by 10%

Product RoadmapDigital StrategyData AnalysisProduct Management

Technology Trainee, Discover Leadership Program 2016

Jun 2016 – Jun 2017 · 1 yr

Identified key changes for transition of mPesa Wallet into a payments bank, as a part of the mPesa team
Enhanced the visibility and accuracy for Rajasthan circle Vodafone retail stores, with a strategic partner ship with Google
Devised and implemented Vodafone Store Gamification PoC to boost customer engagement in-store