Nov 2023 – Present · 2 yrs 6 mos · London Area, United Kingdom

Mar 2022 – Oct 2024 · 2 yrs 7 mos · United States

• Head of web Products: high-traffic websites, marketplace, advertising system, internal CRMs
• DAU: 1M, Revenue: $1M/month
• Managing 5 product teams of 24 members supervision of including project managers, developers, analysts, QA, designers and data engineers, based on OKR and KPIs; hiring and training them
• By optimizing CJM based on custdev, product research and best practice implementations increased retention by 12% and reduced churn by 15%
• Managed the budget and P&L optimized the company's financial model and simplified the GameFi app's economic model resulting in an NPS of 27% (before -17%)
• By using metrics tree and AB testing increased average user revenue by 5% in one month
• Having worked through the marketing and GTM strategy lowered CAC to $0.6
• Forming a product roadmap and leading development teams, roll-out in Asian, European and American markets and switching to the SAFe framework reduced the number of bugs to 3%
• Managing the development teams has achieved mutual understanding between them and the stakeholders, which has had a positive effect on the timing and quality of releases (using AB testing, OKR, KPIs, market research)

Sep 2021 – Mar 2022 · 6 mos · Moscow, Russia

• Launched a new product based on market research, work with the holders, RnD predictions and economic analyses. Product: Russia's largest B2B, B2C container shipping service.
• R&D: formed a conversion funnel and other product metrics (ARPU, LTV, DAU/WAU/MAU, RR and others) from scratch.
• Technology Strategy & Enablement: formed a long-term and short-term product development strategy to increase product value.
• Governance: built an effective process of interaction with stakeholders, which led to an increase in conversion rates by 12 points and financial indicators.
• People Management: built an organizational interaction of external and in-house teams, which reduced the number of bugs and increased efficiency: increased the velocity by 20%.
• Go-to-market strategy & change management: by managing backlog and priorities increased team performance and the importance of updates.
• By managing the development budget, reduced operating costs and increased the efficiency of the IT department (increased speed of new feature releases)

Apr 2020 – Sep 2021 · 1 yr 5 mos · Moscow, Russia

• Digital product management: managing a B2C online store's website increased sales conversion rate by 15 points and reduced the customer churn rate to 9%.
• Mobile product management: initiated and managed mobile app development for B2C online store, resulting in native apps for the loyalty program and online store on Android and iOS.
• R&D: developed AB testing methodology, resulting in a carts abandoned ratio down to 15%. Implemented a dashboard system to track product metrics.
• People management: managing two external teams and an in-house development team organized an end-to-end communication and release process that allowed the roadmap checkpoints to be followed.
• Budget management: by creating distributed in-house product teams, it was possible to increase internal staffing and increase the number of sprint tasks by 50%.
• Go-to-market strategy & change management: taking part in the recruitment of IT specialists and based on the developed product strategy, implemented a product approach instead of a project approach. Developed an Ecomm strategy that resulted in a 75% increase in delivery speed.
• Marketing: led the development of the loyalty program's mobile app and implemented a marketing management platform based on product research.

Jun 2019 – Jul 2020 · 1 yr 1 mo · Moscow, Russia

• Business analytics: by developing statements of work for internal and external systems, I was able to achieve a perfect match between the needs of stakeholders and the software being implemented.
• People management: built a process for delegating tasks to junior business analysts and made documentation available to business users, resulting in the writing of documentation for all projects.
• Change management: designed and seamlessly implemented an end-to-end software development process in the IT department for 17 development teams, resulting in a 90% increase in productivity.
• Implementation of AB testing process, which resulted in a 15% increase in conversion
• Performing UX/UI research and shaping UC based on stakeholder engagement

Dec 2018 – Jun 2019 · 6 mos · Moscow, Russia

• Business analytics: using the JTBD methodology, I wrote specifications resulting in the company replacing CustDev with JTBD in all projects because of its efficiency.
• People management: built a process for working with external stakeholders that resulted in leading communications with external contractors.