Jan 2023 – Jun 2024 · 1 yr 5 mos · New York City Metropolitan Area · Hybrid

• Built 0 to 1 initiative for car shoppers!
• Defined checkout, buy box, doc upload, doc signing, post purchase (payment disbursements, scheduling, order tracking, etc.), and last mile fulfillment experiences

Jan 2020 – Jan 2021 · 1 yr · Bengaluru, Karnataka, India

• Led the products team to build superior experience for the 150Mn+ sports fans of Sportskeeda
• Product Leadership:
• Built the product function - created product road map and hired 5 PMs (SPM, PM, APM) & 2 designers; prioritised short, mid, & long term opportunities; set up pods & guild structure and introduced weekly cadence on OKR reviews for each PMs
• Set up and actively participated in biweekly delivery sprints, product demo days and retrospectives to enhance productivity and cross team learning
• Product Adoption:
• Increased page views by analysing click stream data, page scroll depth, conducting user interviews and improving content discovery for cricket fans
• Improved user sign up flow and reduced friction in commenting on articles
• Product Engagement:
• Introduced gamification features and social gratification mechanism to drive User Generated Content (UGC) creation & moderation for eSports users
• Increased CTR and page views by conducting A/B tests on content discovery flow for cricket readers
• Grew daily comments by users from 35 to 900 and daily sign-ups by 2X in 4 months by devising product strategy to build and revamp sign up flow, comments system, notification system, and engagement features on M-web and Android app;
• Introduced an ’User Poll’ feature on passive consumption content for 1Mn+ DAUs and drove engagement; Polls feature had an active engagement rate of 30%
• Introduced emoticons and reaction on static pages to drive user engagement and thereby improving product metrics on Page Views, Time spent
• Suggested improvements in the comments moderation system and introduce logic based automation to faster moderate spams and reduced human intervention by 70%
• Product Analytics:
• Set up dashboard on Google Data Studio for Product and broader business teams to track business and product performance

Jan 2019 – Jan 2019 · 0 mo · India · On-site

• Led EBITDA improvement project for a Fortune 500 steel manufacturing player.

Jan 2018 – Jan 2020 · 2 yrs · Bengaluru, Karnataka, India

• A FinTech platform to help people invest with confidence in stock markets, 130K+ users
• Built a two sided social investing platform for Financial Advisors & Retail Investors in the Indian Capital Markets
• Led product planning & roadmap creation, user research, partner onboarding and team building activities
• Pivoted to build & scale media platform to improve CAC and drive organic growth
• Built fully bootstrapped business from scratch, conducted user and competition research, user interviews, defined revenue model, Go-To-Market Strategy for the product, drove customer and partner acquisition
• Involved in technology architecture review and decision making; built progressive web app to scale faster and benefit from SEO
• Applied agile methodology of product development, led daily scrum meeting and shipped product updates every 2 weeks
• Led fund raising efforts and secured an investment term sheet at USD 1.06 Mn Pre-money valuation
• Achieved >60% DAU among sellers by building high engagement features in B2B SaaS product
• Achieved CAC of USD 2 per install for the application; Created short, mid, and long term content strategy and focused on organic growth conducted daily SEO performance review
• Built & managed a 11-member team on tech, marketing, UX and content

Jan 2017 – Jan 2022 · 5 yrs · India

• Product advisory for multiple starts in B2B, SAAS, and B2C Startups
• Formulated growth and operations strategy for a tech recruitment startup to grow from $90K to $7 Mn ARR in 4 years
• Led product development & market research for a healthtech - SAAS Startup building connected healthcare ecosystem
• Conducted user interviews, market research and product review for scaling India business for Russian startup - Findmykids.org
• Worked on seller side onboarding and buyer side user journey for a furniture rental startup in Vietnam

Jan 2017 – Jan 2019 · 2 yrs · Mumbai Area, India

• 1. Retail Sector | Route to Market transformation for an Indian MNC lubricant manufacturer
• Set up dedicated marketing vertical at Corporate Office and at Regional level
• Created Pan India marketing plan for retail sales of lubricants across Bazaar segment
• Designed and implemented sales strategy to capture domestic and international OEM business
• Assessed retail lube market across different truck fleet operators segments
• Go To Market strategy to compete in truck fleet-mix operator segments
• Conceptualized stakeholder loyalty program to improve stickiness and up sell important/high margin grades of lubricants.
• 2. Metal & Railways Sector | Downstream high value added opportunity identification for an Indian MNC
• Market landscaping for end application of current products in Railways and PCB industry
• Identified end use application product opportunities having high expected market growth and high EBITDA in the Railways sector
• Assessed technology suppliers' potential for production of high value added products; Evaluated technology's fit with client's existing production facility and ability to meet changing market demand
• 3. Petrochemical Sector | Market entry strategy in India for a Far East Asian petrochemical MNC
• Evaluated different modes of entry along the petrochemical value chain and their potential implication on the Oligopolistic market structure
• Compared states and geographies along multiple parameters to come up with a data driven recommendation on most suited location and mode of entry

Jan 2016 – Jan 2017 · 1 yr · Mumbai, Maharashtra, India

• - Identified and modeled financial parameters that affected stock price movement (fundamental and technical) in the Indian Capital Markets.

Jan 2009 – Jan 2016 · 7 yrs · Multiple Locations

• Downstream refining and Oil & Gas sector | Led teams of multinational colleagues at client sites in Latin America, Europe, Middle East, and Asia on
• Operational improvement
• Debottlenecking
• Performance improvement
• IIoT implementation engagements
• Select locations include engagements in Norway, Iraq, Bolivia, Taiwan, Greece, UAE, Singapore, China, etc.