Aug 2020 – Jul 2022 · 1 yr 11 mos · Bengaluru, Karnataka, India

• Product lead who built entire marketplace product org from scratch that includes 3 product managers & 2 analysts. Implemented development cycle process on Jira along with design system version 1 for org.
• Candidate onboarding
• Designed the very first version of candidate onboarding including coach marks and first-time user experience; that included various match-making inputs with a significant conversion rate of 91%.
• Job feed & search experience
• Designed job feed logic from scratch to solve a multi-objective function of fulfillment and conversion rate. Currently, Scaled logic to cater from 90K active job seekers to 5 million job seekers per month.
• Built native search on Apna that supports a variety of TGs from English to local languages. And processes more than 500K daily fuzzy queries; Helped in increasing the conversion rate by 17%.
• Employer experience
• Designed employer experience on Apna from scratch that included employer onboarding, job posting flow, job approval flow, employer support functions. Launched products like job auto-approval system that has increased efficiency of UR team by 24%.
• Candidate chat automation
• Implemented and launched customer chat automation using dictionary methods and fuzzy matching, which increased Chats answered/day by 35%.

Jun 2020 – Aug 2020 · 2 mos

Mar 2019 – Jun 2020 · 1 yr 3 mos

• Responsibilities:
• 1. Retention Product Roadmap Implementation of product initiatives which lead to higher customer retention for the entire ecosystem. This includes User personalisation, AI recommendation engine, AI Chatbot, Whatsapp segmented funnel, Notifications, Workflow management etc.
• 2. UGC Product Roadmap: Implementation of product initiatives which lead to higher user generated content for online community. Building the community and incentivisation for contributors. This includes User reviews, QnA, Opinions, Video reviews, Community etc.
• 3. Central Product Roadmap: Identifying and taking the new product initiatives which can reduce the entire Girnar ecosystem pain points. Building central services which included RC verification, My account, Single Sign on, Loyalty program etc.
• Highlights:
• 1. Have implemented Whatsapp for enterprise for entire Girnarsoft which includes CarDekho, BikeDekho and other group companies. Resulting in more than 1Lakh+ monthly leads for CarDekho alone. Along with Excellent customer support. ROI for our Whatsapp is more than 7.
• 2. Have implemented AI chatbot for CarDekho with the help of 3rd party vendor which is stands as of now at 85% accuracy level at User level and more than 92% at Query level.
• 3. Have implemented AI Content recommendation system with the help of 3rd party vendor which is resulting in healthy CTRs of more than 9%. This have contributed in increasing the Pages per session by 120% and leads conversion rate by 30%.
• 4. Scoped & Concenputalized entire Single Sign-on and My account for entire Girnar ecosystem which includes New Cars, Used Cars, Sell Cars, Insurance, Gaadi, Bikes, Loans etc.
• 5. Scoped & Concenputalized entire Loyalty program for Girnar Ecosystem. Found the right earning and burning avenues for indian automobile customer.
• 6. Scoped & Concenputalized Automated RC verification system for Girnar Ecosystem.

Apr 2018 – Mar 2019 · 11 mos · Gurgaon, India

• Responsibilities
• Client Servicing: Understanding client’s business, brand, customers and competitive landscape to provide strategic guidance and develop solutions that address their business needs and goals
• Project Management & Strategy Development: Maintaining client relationships including client communication, report delivery, project management, and strategy development. Coordinating with cross-functional teams of analysts and technologists to implement and deliver on client commitments. Making sure project documentation is being done which includes PRD, FRD, RFQ, and presentations.
• New Business Acquisition: Preparing solutions for new business pitches along with the sales team by providing a strategic point of view to solve client’s problems
• Highlights
• Have successfully managed the strategy development for a variety of projects which includes Marketing Data Platform, Customer Data Platform, CRM, App Strategy etc. for Leading Automobile OEM
• Provided strategic consultancy to setup and stabilizing the various clients from E-commerce, Telecom, Fashion, Finance, Travel vertical.

Jun 2015 – Aug 2016 · 1 yr 2 mos · Pune Area, India

Sep 2014 – Jun 2015 · 9 mos · Pune Area, India

• Sokrati, a leader in Paid Search & Social Advertising, provides an effective and results oriented technology solution to help ecommerce brands reap tangible returns on their digital marketing efforts. with a 200+ strong and smart team we are rapidly building mind-space and market share in the ecommerce space.
• My responsibilities as Business Analyst at Sokrati includes:
• 1. Responsible for day-to-day operations and performance of client accounts and interactions with both internal and external stakeholders
• 2. Understanding client goals, creating and executing strategies to exceed defined goals
• Providing strategic insights on execution tactics such as landing pages, ad creatives etc
• 3. Responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities, and effectively communicating this to client
• 4. Build, watch and maintain the digital advertising budget and track success metrics
• 5. Understand and stay current on industry trends, competitive landscape and internal product development efforts
• 6. Managing complete free listing channels and web analytics parts for reporting and maximizing the ROI for clients
• Highlights
• Have onboarded more than 200 Dentists, Tutors, Restaurants, Hair Consultant and other local business owners
• Contributed to launching Sokrati For SME android app for 5 different verticals with advanced lead scoring

Aug 2016 – Apr 2018 · 1 yr 8 mos · Delhi

• Responsibilities
• Consumer Flow: Managed complete consumer funnel for GoFro which included marketing landing pages, CRM implementation, marketing automations, nurturing campaigns, cloud telephony etc.
• Product Management: Feeding the product pipeline after collecting the business requirements and new features. Discussing the feasibility, impact with product & tech team & getting it implemented.
• Campaign Management: Accountable for ideation, planning, launching & optimization of all the paid marketing campaigns on google, facebook, bing, affiliates & content partners while leading a team of 5 people.
• Conversion Rate Optimization: Optimization of leads to user ratio and end conversion rates using marketing technologies like web popup, hellobar, time spent forms, gamification of form inputs.
• Lead Qualification & Allocation Automation: Have implemented lead qualification and allocation algorithm basis on the CRM data and user history data. To improve overall system efficiency and conversion rates.
• Building Partnerships: Built partnerships to leverage the GoFro supply with players who does have travel traffic but does not have Holidays supply. Worked with them on commission basis to improve unit economics.
• Reporting Automation: Automated and launched all the marketing/non marketing reports
• Highlights
• Spends/GMV ratio reached to 2% from 23% levels
• Contributed in bringing CNM around 3% from 27%
• GMV is increased by more than 20 times while reduced CPT by 12 times
• Leads to user ratio is increased by 4 times in Desktop & 9 times for Mobile
• Completely automated lead qualification resulted in increasing the conversion rates by 2.5 times
• Implemented Pull mechanism of lead allocation which resulted in 60% cost savings in terms of lead consumption
• Led complete marketing spends in GoFro, and was youngest member in leadership team

Jul 2013 – Sep 2014 · 1 yr 2 mos · Hyderabad Area, India

• The Invensys Development Centre(IDC) India Pvt. Ltd. was set up in April 2002, in Hyderabad, India to cater to the software development, quality assurance and support of the various Invensys products.
• The IDC is the only centre in the world where Invensys has employees working for Global Solutions Development (SimSci-Esscor, Avantis and others), Foxboro and Wonderware in one place.Operator Training Simulator (OTS) is an engineering simulation system that uses dynamic models of an industrial process which is integrated with DCS and ESD of real plant data. It helps in operator evaluation, What-if analysis, engineering study and safety study of processes.
• My Responsibilities Include:
• 1. Manage the development of functional and concept technical design specifications and provides technical leadership on all phases of delivery.
• 2. Responsible for making project specific standards.
• 3. Ensures that the implementation of application engineers is reviewed with respect to project standards and quality documents.
• 4. Ensures that the final deliverable meets the functional specifications of the end user by doing thorough quality checks.
• 5. Interface with customers for technical queries.
• 6. Interface with Engineering Manager / TL for Issue reporting and staffing