Jul 2023 – Jul 2024 · 1 yr · Bengaluru, Karnataka, India

• Collaborated with Data Scientists, Data Engineers, and Product Managers on multiple projects to enhance personalization and ranking systems.
• Launched multiple successful A/B tests, increasing North Star Metrics (NMV/Vi) by 0.5% through incorporating user preferences into personalized search ranking.
• Developed user cohorts to enhance personalization and created a Metabase dashboard using SQL, reducing manual effort by 50% and tracking metrics more effectively.
• Led the Interaction-Based Candidate Generator (IBCG) project, delivering fresh, interaction-based feeds to users with each successive app session
• Mentored and trained 4 Business Analyst interns, successfully accelerating their onboarding and performance.
• Worked on Cross Category project to unlock new categories for users that helped us to improve user retention and LTV.
• Worked on Competition marketplace project where we had identified the duplicate products on the platform and implemented a solution for this issue.
• Worked on High ASP project to increase the AOV of the platform.
• Achievements :
• Meesho | Panchanyat Award for Cross Category Project

Jun 2022 – Jul 2023 · 1 yr 1 mo · Bengaluru, Karnataka, India

• Created dashboards on Metabase using MySQL to track monthly TPC( Transaction per customer)/MTU/MAU/Retention metrics across different regions/tiers/cohorts/super portfolios.
• Conducted cancellation analysis to identify key reasons and address customer pain points effectively.
• Worked on identifying Power users and how we can get more business from these users. Analysing their purchase patterns before and after becoming Power users, Categories transacted in, Return and cancellation rate, Prepaid %, funnel conversion, intent vs exploratory behaviour and how more users can be converted into Power users.
• Created partnership dashboards to track growth of different partnerships campaign.
• Automated Key L0-L2 metrics(AO, Views, ATC, Transactors, GMV, NMV, AOV, retention, activations, payment methods share, cancellation, returns, rto) dashboards(wow/mom) across different users cohorts which were consumed by Leaderships to track overall growth as well as for RCA.
• Adhoc analysis and RCA.
• Achievements :
• Meesho | Extreme Ownership
• Meesho | 90% Impact in 50% Time

Jan 2023 – Jul 2024 · 1 yr 6 mos · Remote · Remote

• Feel free to reach out if your looking for guidance/mentorship/interview preparation for Analytics roles

Jun 2021 – Jun 2022 · 1 yr · Gurugram, Haryana, India

• Analysed the users behaviour who have bookmarked a dish/restaurant and how their metrics look like.
• Filters usage analysis on Homepage vs Search.
• Low frequency and High frequency users analysis and how can we convert them to high frequency users.
• Analysis of time spent by users across different steps while trying to place order and introducing new features to help users to decide in minimum possible time which reduced the user drop off rate by 5%.
• Worked on Lapsed user track to analyse their behaviour and improve retentions(festive users).
• Created new pipelines and Tableau dashboards to track daily and weekly Lapsed user behaviour, Monthly RCA dashboards and take actions accordingly.
• Promo codes analysis

Dec 2020 – Jun 2021 · 6 mos · Bangalore Urban, Karnataka, India

• Formerly Medlife | Acquired by Pharmeasy
• Business Analyst | Data Analyst | Revenue and Growth
• Drive meaningful insights from the data in Amazon Redshift & MongoDB
• Developed automation framework which triggers mails and generates reports for anomalies
• and tracks the day to day supply chain metrics.
• Inventory planning and Out of Stock analysis
• Responsible for managing discounting & pricing strategies
• Ad hoc requirements on day to day basis
• Business and Technical Skills
• Python, MySQL
• Periscope, MongoDB, Excel
• Data Analysis,Business Analytics,Programming
• Automation,Financial analysis and modeling
• Market research
• Pricing and Discounting Strategies and Analysis

Dec 2019 – Dec 2020 · 1 yr

Aug 2019 – Dec 2019 · 4 mos

Jun 2018 – Jul 2018 · 1 mo · New Delhi Area, India

• Verilog

Mar 2018 – Aug 2018 · 5 mos · Noida Area, India

• IIM Bangalore provided me a great opportunity to be a part of their entrepreneurship summit EXIMIUS 2018. During a period of 5-6 months, I have learnt about different methods of social media marketing which are crucial for making an event successful.

Nov 2017 – Nov 2017 · 0 mo · Noida

• Developed a social media strategy and set goals to increase brand awareness.
• Developed relevant content topics to reach the company's target customers.

Jul 2017 – May 2019 · 1 yr 10 mos · Noida Area, India

Jun 2017 – Jul 2017 · 1 mo · New Delhi, Delhi, India

Jun 2017 – Jul 2017 · 1 mo · New Delhi, Delhi, India · On-site