Oct 2022 – Feb 2025 · 2 yrs 4 mos

• TL;DR: Built the future of CRO with AI CRO Agents
• At Fibr, I led the product development of advanced AI Agents which can take over your website's need for conversion rate optimization and Landing Page personalization. These agents are built to understand the intent of every visitor and personalize the page accordingly.
• Part of the early founding team. Had a front-row seat to how a company is built from scratch. A great learning experience with the founders and a steep growth curve as a result of heading the product team.
• Built. Broke. Iterated.

May 2022 – Oct 2022 · 5 mos · Bengaluru, Karnataka, India

• Developed and executed collection strategies to maintain MoM collection rates at ~94%
• Facilitated partnerships with Alternative Data providers to improve underwriting algorithms
• Set up dashboards and Early Warning Signals to monitor the Credit Card portfolio quality
• Created Data room for fundraising, focused on Delinquency covering different parameters including user profile(Student/Working Professional), Age, Credit Score, University Ranking etc.

Jan 2022 – Apr 2022 · 3 mos · Bengaluru, Karnataka, India

• Analysed user behaviour on credit card spends to deliver in-depth insights and maintain MoM retention at ~85%
• Monitored legacy competitors'(AmEx, Chase, BofA, Discover) penetration in the user base and formulated strategies to maintain high wallet share
• Structured Loyalty Program with the aim of long-term retention

Oct 2021 – Jan 2022 · 3 mos

• Post the acquisition of andMe by GlobalBees, moved to the central team to drive performance marketing for portfolio brands, including andMe, on Amazon and other Marketplaces.

Jul 2021 – Sep 2021 · 2 mos

• Acquired by GlobalBees

May 2021 – Jun 2021 · 1 mo

• Designed Wireframes and end-to-end flow for WhatsApp chatbots for multiple use cases across E-commerce, Hospitality, and BFSI.

Sep 2020 – Nov 2020 · 2 mos

• Management Consulting Fellow

May 2020 – Aug 2020 · 3 mos · Mumbai, Maharashtra, India

• Part of a highly motivated team of students from top institutions across India, working on the problems faced by the migrant labourers due to the Covid-19 lockdown.

Apr 2020 – Mar 2021 · 11 mos

• Co-headed the Social Body of IIT, Bombay with a 20 member core team | Vision to create a youth capable of social leadership and impact | Collaborated with UNICEF

Apr 2019 – Mar 2020 · 11 mos

• A visionary social body channelizing youth through impactful social initiatives since 2014. We believe that the key to all the challenges of society lies with the youth of the country.
• Raised the Marketing budget for various year-long activities of Abhyuday including the Annual Social Fest, held every year in January. This includes marketing activities and integrations tailored to suit a brand so as to mutually benefit both Abhyuday and our partner.