Apr 2019 – Sep 2022 · 3 yrs 5 mos · Gurgaon, Haryana, India

• Orchestrated the complete revamp and enhancements of 4 websites (desktop and mobile) and achieved a ~30% improvement in user engagement metrics.
• Implemented Product based SEO techniques to improve the SEO traffic – both Basic fundamentals & advanced principles, which resulted in an increase in the traffic by 120% YOY. MAU now stands at 4x higher than before.
• Launched an MVP that facilitates user buying decisions through a content-based guide and a product comparison module ~20% new users gained. Strategized to monetize with the MVP which is now used by our partner websites.
• Led the integration of third party Review/Rating service which resulted in 37% increase in the product conversion and also increasing the number of reviews written by the Users by 20%
• Using in-house experimentation framework for A/B testing and taking data driven decisions for feature roll outs and running negative tests to see if any feature causes revenue cannibalization
• Integration of Product analytics on the comparison shopping widgets and the user conversion modules. Defining and monitoring key product metrics in terms of engagement, usage and experience - Conversion, Subscriptions, MAU, Repeat Users
• Partnering with the engineering team and UX teams to design and implement new features, product enhancements for timely and quality product releases.
• Led implementation of 3rd party Consent framework platform on the sites to comply with GDPR rules and regulations.
• Improved site navigation by building improved product hierarchy structure, which resulted in the increase in User visits by 15% and the average time spent increased by 25%

Jun 2018 – Mar 2019 · 9 mos · Delhi, India

• Managed a Team of 6 Sales Executives to achieve the persistency targets and worked closely with the Sales Channel partners and measured growth using KPIs – customer retention, target penetrations and positive closures, customer service success rate ~ 95% and sales conversion rate ~ 65%.
• Review B2C insurance product performance, analyzing sales of channel partner and achieving the persistency target of 85%.

Apr 2017 – Jun 2017 · 2 mos · Gurgaon, Haryana

• Understanding the Page feed format of Dynamic Search Ads and Product Listing Ads (PLA’s) and different algorithms used in Google Search and Bing search.
• Created campaigns on the basis of quality score and keyword match type. Optimized results using ad extensions, call outs and multiplier resulting in the Conversion increase from 0.60% to 1.37%