Deevanshu Sharma

Product Manager

Bengaluru, Karnataka, India14 yrs 1 mo experience

Key Highlights

Led the launch of India's premier rewards and loyalty UPI app.
Spearheaded global payment integrations at Uber.
Developed innovative solutions for payment optimization.

Stackforce AI infers this person is a Fintech Product Manager with extensive experience in payment systems and user experience optimization.

Contact

deevanshu@live.com LinkedIn

Skills

Core Skills

Product ManagementPayment SystemsProduct StrategyPaymentsTechnical Product Management

Other Skills

A/B TestingAgile MethodologiesAnalyticsB2BBusiness AnalysisCompetitive AnalysisComplianceComputer ScienceCredit CardsCross-functional Team LeadershipCustomer ExperienceData AnalysisData LocalizationData ScienceDebit Cards

About

I am a seasoned Product Manager passionate about building innovative solutions that transform the digital payments, fintech, commerce, and loyalty ecosystem. Currently at Microsoft, I lead global initiatives within the Commerce platform, driving compliance, payment optimization, and customer experience improvements across multiple markets. Previously, as Principal Product Manager at Pine Labs, I spearheaded the launch of Fave — India’s premier rewards and loyalty UPI app, achieving over 1M downloads and 4.5-star ratings across Android and iOS. I also launched innovative UPI-based products leveraging Pine Labs’ PPI license, driving adoption and merchant engagement at scale. At Uber, I focused on building seamless global payment journeys for riders and drivers, partnering with industry leaders such as GooglePay, ApplePay, PayPal, Adyen, and Braintree to expand and optimize payment options worldwide. Across my career, I’ve worked at the intersection of new product development, regulatory compliance, payment operations, and strategic partnerships — always with the goal of delivering reliable, compliant, and user-first experiences. I am deeply interested in leveraging AI and emerging technologies to solve complex payment and commerce challenges at scale.

Experience

14 yrs 1 mo

Total Experience

3 yrs

Average Tenure

2 yrs 1 mo

Current Experience

Microsoft

Senior Product Manager

Apr 2024 – Present · 2 yrs 1 mo · Bengaluru · On-site

Commerce
● Leading initiatives to modernise Microsoft’s $XX Billion B2B on premise software licensing program
Payments
● Collaborated with cross-functional stakeholders and payment processors to implement necessary changes in payment processing, ensuring merchant compliance with RBI's PA-CB guidelines for Microsoft's $X Billion India business
● Developed an open banking based account validation solution to reduce SEPA direct debit fraud and chargebacks by $XX million annually
● Formulated a strategy to enhance the payment experience and increase success rates for Card and UPI transactions

PaymentsComplianceCustomer ExperiencePayment ProcessingOpen BankingProduct Management+1

Pine labs

Principal Product Manager

Nov 2021 – Apr 2024 · 2 yrs 5 mos · Bangalore Urban, Karnataka, India · On-site

● Successfully scaled PineLabs' consumer application Fave from beta to 1M+ downloads on app stores.
● Developed roadmap and launched next-generation UPI products leveraging PineLabs' prepaid instrument license.
● Partnered with Thomas Cook and NPCI to introduce the first-ever UPI wallet for foreign nationals from G20 countries.
● Developed India's first open loop UPI Gift Card with acceptance at 50M+ UPI merchants. Launch awaiting RBI approval.
● Created roadmap & go-to-market plan for corporate spending use cases like employee meal pass and expense cards on UPI
● Introduced a co-branded PPI-UPI Wallet with QwikCilver for multiple corporate partners, targeting 3M users.
● Designed a solution for enabling debit card points redemption on UPI transactions within Pine Labs' merchant network.
● Launched multiple UPI features including UDIR, support for Rupay Credit Card, CL 1.8, Mandates, UPI Numeric Mapper
● Led multiple Data Localization and SAR audits conducted by National Payment Council of India (NPCI) and partner bank, IDFC

UPIProduct LaunchRoadmap DevelopmentPartnershipsData LocalizationProduct Management+1

Uber

Product Manager II, Digital Payments

May 2019 – Nov 2021 · 2 yrs 6 mos · Hyderabad Area, India

Ensuring the best possible payment experience for Uber Customers and Partners
Created a master use case repository defining Uber payment system specifications; reduced TAT for new integrations by 30%
Responsible for monthly review of operational KPIs and SLAs for global (Braintree, PayPal, Adyen, Venmo) and regional PSPs and tracking metrics such has collection success rate, chargebacks, arrears, DNS, risk & fraud actioning on payments
Spearheaded the integration & launch of GooglePay on Uber Eats in the US & Canada
Led the program to integrate with Global Payments in Taiwan to support the onshoring of Uber businesses in Taiwan
Coordinated the launch of ApplePay on Uber rides in Honk Kong, Brazil, & Australia
Led the tech evaluation of strategic partnership with Ant financial to unlock digital payments through local wallets in multiple markets by a single integration with Alipay
Program managed the initiative to build direct debit capability for B2B collections through SEPA & BACS in Europe
Executed a series of projects targeted at improving payment experience for Indian riders; enabling UPI on iOS, deep intent experience for UPI, AmazonPay wallet integration, OTP auto-read for card payments, and prioritizing customer reported issues
Spearheaded the user experiments and development to enable the first digital payment method, bKash, in Bangladesh
Led tech evaluation of multiple Indian PSPs for cards and UPI payment processing. Coordinated integration with Paytm as a card processor and HDFC as a UPI processor for Uber rides in India
As a compliance requirement for rides in south Korea, enabled card processing through a local processor, Korea Cyber Payments
Spearheaded the Uber & Amazon Pay multi-geography integration, led the launch of AmazonPay on Uber India
Scoped, planned, and executed a seamless migration of payments platform processing 600 Million monthly transactions through 22 global PSP integrations

Payment ExperienceIntegrationOperational KPIsUser ExperienceProduct ManagementPayments

Indian school of business

MBA Candidate (PGP 2019)

Apr 2018 – Apr 2019 · 1 yr · Hyderabad Area, India

Completed Post Graduation Program in Management, specializing in Marketing and Information Technology.

Mcafee

3 roles

Technical PM

Promoted

Sep 2016 – Apr 2018 · 1 yr 7 mos

Worked as a Technical PM for McAfee Network Security Platform, a next-generation intrusion prevention system (IPS) that redefines how organizations block advanced cyber threats
Manage the Public/Private cloud security product
Requirement analysis
Driving the product management mission, strategy, and plan for McAfee's Network Security products.
Driving Beta and POCs for disruptive network security technologies in a customer environment
Interacting with customers and sales on a regular basis for gathering product requirements, extending business opportunities, and feedback for improving product
Competitive analysis and defining product requirements to meet/beat the competition.
Resource Management

Product ManagementNetwork SecurityRequirement AnalysisTechnical Product Management