Apr 2022 – Sep 2025 · 3 yrs 5 mos · Bengaluru, Karnataka, India

Jun 2021 – Apr 2022 · 10 mos · Bengaluru, Karnataka, India

Oct 2018 – Sep 2019 · 11 mos · Delhi, India

• Delivered a wide array of responsibilities, including marketing, building strategies and managing product management activities
• Led end-to-end engagement with clients in the organised Retail Channel, beginning from strategizing to implementing and leading operations in key markets
• Actively involved in the entire product life cycle of product portfolio, identified and assessed opportunities, highlighted USPs for drawing leads
• Managed the entire product line life cycle, including strategic planning, devising yearly line-ups and Planning N+3 product road mapping, along with preparing a marketing calendar for products and categories
• Created ATL and BTL communications, established pricing for products to maintain price positioning and set targets for branches keeping in mind the targeted sales of each product
• Highlights
• Successfully launched Fontana, RACER & Ex9 in key markets along with establishing operations in Sri Lanka Market
• Launched IOT based fans, USHA Aerolux, and Bloom Series Fans

Jun 2015 – Sep 2018 · 3 yrs 3 mos · Delhi, India

• Spearheaded the overall responsibility of building marketing strategies, business planning, defining product strategy, P & L Management, and defined product value proposition
• Developed and implemented marketing strategies and activities for promoting the brand & products across Sri Lanka, Nepal, Bhutan, India, and Bangladesh
• Formulated brand strategies in lines with global marketing strategy, designed, implemented and facilitated annual marketing plans, budgets and implementation of plans
• Delivered a wide array of functions, including Communication, Market Planning, Cash Flow Management, Product Promotion, Advertising and Digital Marketing
• Planned and administered Variable operations budget, conducted forecasts to meet target sales volume and revenue, in addition to piloting new product launch working groups – Made in India (Kwid 2015, Duster 2012) in Africa Middle East Regions ensuring on-time delivery and follow-ups
• Interfaced with the French Marketing team to decide on forecasting, marketing intelligence, created MIS tools for top management, monitored enquiries, and booking
• Liaised with teams to planning newer strategies based on inputs from current and prospective customers post-Market Research
• Highlights
• Launched Renault Kwid & Duster Brand in India & South Asia and very first virtual showroom (Anytime Anywhere) of Renault Kwid in India
• Led Product Marketing functions and conducted monthly forecasting for sales in Retail and Wholesale Market for short and long-term profits
• Successfully launched Renault Brand in Sri Lanka and Nepal independently handled Auto Expo event for Renault India

May 2013 – Jun 2015 · 2 yrs 1 mo · Gurugram, Haryana, India

• Handled product marketing activities for LMD range products under VECV brands, conceptualized and implemented ATL and BTL campaigns for building brands and sales promotion for the domestic market for entire Light and medium-duty truck range
• Coordinated with advertising and media agencies to build effective planning and implementation of Marketing Activities and Media Campaigns
• Spearheaded designing of long-term Product planning and technology strategy for VECV, conducted market trend analysis to gauge customer insights, and build strategies to meet the requirements
• Highlights
• Launched new Pro 1000 & 3000 Series that top 500 fleet owners in India
• Achieved highest MS of 35% in LMD segment, 2015

May 2012 – May 2013 · 1 yr · Pune, Maharashtra, India

• Responsible for managing P&L, building product portfolio strategy, conducting a gap analysis to ensure accurate Portfolio Management
• Handled business development & marketing activities across LATAM, West & North Africa and brands BOXER and Pulsar using ATL and BTL activities
• Highlights
• Achieved 100% budget targets for Two Wheelers for FY 2011-2012
• Contributed to making Bajaj Auto No-1 brand in Ghana in 1 year
• Launched 3w in Kenya & Ethiopia, appointed 5 new distributors in Ghana, Burkinafaso, Cameroon, Togo, and Mali
• Handled business development activities for Tunisia, Algeria, Egypt, Morocco, and Libya

Jun 2010 – Feb 2012 · 1 yr 8 mos

• Liaised with print and electronic media & event management companies to exercise brand building
• Highlights
• Handled 5 product categories (Nano, Tata Cars, Tata Motor Assured, UV and Fiat) for the Uttarakhand region
• Key member in FM and LIVE MEDIA for safari range, JIYO DILLI campaign for strategic marketing
• Spearheaded Nano Mileage Challenge in the UK, handled sales of NCR regions for Premium Segment Vehicles

May 2006 – Jun 2010 · 4 yrs 1 mo

May 2005 – Jun 2005 · 1 mo · Mumbai Area, India

• Live Project --- Measurement of site potential & Performance of petrol retail outlet

Mar 2005 – Apr 2005 · 1 mo · Nagpur Area, India

• Topic--Shelves space management & Feasibility study of RFID at Big Bazaar

May 2003 – Jun 2003 · 1 mo · Haridwar Area, India

• Topic--Feasibility Study on Firewall implementation at BHEL