Bernd Koerber

CEO

Bavaria, Germany26 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Extensive experience in automotive brand management.
  • Proven track record in product management and marketing strategy.
  • Leadership roles in multiple senior positions at BMW Group.
Stackforce AI infers this person is a senior leader in the automotive industry with expertise in brand and product management.

Contact

Skills

Other Skills

Automotive AftermarketAutomobileMarketing ManagementAutomotiveBusiness PlanningVehiclesMarketing StrategyManagementCompetitive AnalysisNegotiationOperations ManagementSales Management

Experience

26 yrs
Total Experience
13 yrs
Average Tenure
22 yrs 11 mos
Current Experience

Bmw group

9 roles

Senior Vice President BMW Brand and Product Management, Connected Company

Nov 2023Present · 2 yrs 6 mos

Senior Vice President BMW Product Management, Connected Company

Feb 2022Jan 2024 · 1 yr 11 mos

Senior Vice President MINI

Promoted

Apr 2019Feb 2022 · 2 yrs 10 mos

Vice President Brand Strategy and Management BMW

Promoted

Jun 2016Apr 2019 · 2 yrs 10 mos

Head of Business Development Region China

Jan 2014Jun 2016 · 2 yrs 5 mos

Head of Product Portfolio Strategy and Product Requirements BMW

Promoted

May 2010Dec 2013 · 3 yrs 7 mos

Head of MINI Key Account Management

Promoted

Feb 2009May 2010 · 1 yr 3 mos

Manager MINI Product Management

Mar 2006Feb 2009 · 2 yrs 11 mos

  • MINI Brand Management
  • Product Management R5x generation

Manager MINI Brand Strategy and Marketing Planning

May 2003Mar 2006 · 2 yrs 10 mos

  • MINI Brand Management
  • Brand and Marketing Strategy

A.t. kearney

Senior Associate Automotive Practice

Apr 2000May 2003 · 3 yrs 1 mo · Greater Munich Metropolitan Area

Education

The University of Manchester

Master of Business Administration (MBA)

Jan 1998Jan 2000

Freie Universität Berlin

Master of Business Marketing — Marketing

Jan 2007Jan 2008

HHL Leipzig Graduate School of Management

Business Administration and Management — General

Jan 1999Jan 2000

University of Colorado Boulder

Social Sciences and Business

Jan 1998Jan 1998

Montana State University-Bozeman

Social Sciences and Business

Jan 1997Jan 1998

The Julius Maximilians University of Würzburg

Political Science and Government

Jan 1994Jan 1997

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