Bernd Koerber

CEO

Bavaria, Germany25 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Extensive experience in automotive brand management.
  • Proven track record in product management and marketing strategy.
  • Leadership roles in multiple senior positions at BMW Group.
Stackforce AI infers this person is a senior leader in the automotive industry with expertise in brand and product management.

Contact

Skills

Other Skills

Automotive AftermarketAutomobileMarketing ManagementAutomotiveBusiness PlanningVehiclesMarketing StrategyManagementCompetitive AnalysisNegotiationOperations ManagementSales Management

Experience

Bmw group

9 roles

Senior Vice President BMW Brand and Product Management, Connected Company

Nov 2023Present · 2 yrs 4 mos

Senior Vice President BMW Product Management, Connected Company

Feb 2022Jan 2024 · 1 yr 11 mos

Senior Vice President MINI

Promoted

Apr 2019Feb 2022 · 2 yrs 10 mos

Vice President Brand Strategy and Management BMW

Promoted

Jun 2016Apr 2019 · 2 yrs 10 mos

Head of Business Development Region China

Jan 2014Jun 2016 · 2 yrs 5 mos

Head of Product Portfolio Strategy and Product Requirements BMW

Promoted

May 2010Dec 2013 · 3 yrs 7 mos

Head of MINI Key Account Management

Promoted

Feb 2009May 2010 · 1 yr 3 mos

Manager MINI Product Management

Mar 2006Feb 2009 · 2 yrs 11 mos

  • MINI Brand Management
  • Product Management R5x generation

Manager MINI Brand Strategy and Marketing Planning

May 2003Mar 2006 · 2 yrs 10 mos

  • MINI Brand Management
  • Brand and Marketing Strategy

A.t. kearney

Senior Associate Automotive Practice

Apr 2000May 2003 · 3 yrs 1 mo · Greater Munich Metropolitan Area

Education

The University of Manchester

Master of Business Administration (MBA)

Jan 1998Jan 2000

Freie Universität Berlin

Master of Business Marketing — Marketing

Jan 2007Jan 2008

HHL Leipzig Graduate School of Management

Business Administration and Management — General

Jan 1999Jan 2000

University of Colorado Boulder

Social Sciences and Business

Jan 1998Jan 1998

Montana State University-Bozeman

Social Sciences and Business

Jan 1997Jan 1998

The Julius Maximilians University of Würzburg

Political Science and Government

Jan 1994Jan 1997

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