Jan 2017 – Jan 2019 · 2 yrs

• DEMO is an ideas consultancy working in impact-driven verticals such as innovation & entrepreneurship, skills development, technology education, social media and digital platforms.

Apr 2014 – Jan 2017 · 2 yrs 9 mos · Islamabad

• Leading Innovation and Community for i2i. This includes creating new partnerships, managing communication and special projects like events while also building new business verticals and products to strengthen the entrepreneurial ecosystem of Pakistan.

Sep 2013 – Jun 2015 · 1 yr 9 mos · Islamabad

• Spearheaded the Upwork Mobilizer program in Pakistan. Organized events, trained new freelancers, provided local support to high-value freelancers and helped the company understand the behavior, challenges and trends of the market. (Upwork was previously known as Elance-oDesk)

May 2013 – Feb 2014 · 9 mos · Islamabad, Pakistan

• Managed the communications strategy of the program through increased public knowledge and documentation of the Ilm Ideas programme and grant projects with a particular focus on increasing awareness regarding innovative solutions to education challenges and results based advocacy for improved access to quality education. Also increased the digital footprint of the Ilm Ideas brand through the active use of and public engagement through social media.

Jul 2011 – May 2013 · 1 yr 10 mos · Islamabad, Pakistan

• Managed the inbound marketing portfolio for Mobilink Business which included campaign design, content marketing, product wire framing, email marketing and newsletters, strategies for lead nurturing and social media marketing.