Jun 2024 – Present · 1 yr 9 mos · Kolkata, West Bengal, India · Remote

• 🌟 LinkedIn Branding: Stand out with a tailored plan to optimize your profile, create engaging content, and expand your network strategically.
• 📊 Performance Marketing: Drive growth with expert insights into SEO, digital advertising, and website optimization tailored to your business goals.

May 2024 – Present · 1 yr 10 mos · Remote

• HyperGrowth isn't just about connecting with brilliant minds; it's about providing the tools and resources to turn those connections into action. Here's how we'll equip you to achieve hypergrowth:
• 𝗪𝗲𝗲𝗸𝗹𝘆 𝗪𝗲𝗯𝗶𝗻𝗮𝗿𝘀 & 𝗗𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗼𝗻𝘀: Dive deep into critical topics every week with live webinars led by industry experts. Participate in engaging discussions, ask questions, and gain actionable insights you can implement immediately in your business.
• 𝗣𝗼𝗱𝗰𝗮𝘀𝘁: Learn on the go with our exclusive HyperGrowth podcast. Hear inspiring stories from successful business leaders, practical marketing tips from the pros, and insightful discussions on the latest trends impacting your industry.
• 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀: Engage in real-time conversations with your fellow members on Discord and WhatsApp. Share ideas, troubleshoot challenges, and build lasting connections within industry-specific and stage-specific channels relevant to your business growth.
• 𝗔𝗻𝗻𝘂𝗮𝗹 𝗘𝘃𝗲𝗻𝘁𝘀: Take your HyperGrowth experience to the next level at our exclusive annual events. Network with fellow high-achievers, participate in interactive workshops designed to accelerate growth, and gain valuable insights from industry leaders.
• 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿𝘀: Receive a curated weekly newsletter packed with the latest industry news, upcoming events, member spotlights, and exclusive HyperGrowth content to keep you informed and inspired on your growth journey.
• HyperGrowth is your one-stop destination for everything you need to propel your business towards exponential success. Join us and unlock the full potential of your venture!

Apr 2024 – Present · 1 yr 11 mos · Bengaluru, Karnataka, India · Remote

• Leading Marketing Growth for B2B SaaS Product Company.
• 1. Develop winning Go-to-Market (GTM) strategies to reach target customers and achieve business goals.
• 2. Define the ideal customer profile to attract high-value leads and maximize marketing ROI.
• Lead research and analysis to optimize lead generation.
• 3. Provide strategic direction and guidance to the marketing team.
• 4. Establish key performance indicators (KPIs) and analyse data to improve campaigns.
• 5. Recommend training programs to elevate the marketing team's skill set.
• 6. Collaborate across departments to ensure business alignment and success.

Mar 2022 – May 2023 · 1 yr 2 mos · Remote

Jun 2021 – Apr 2024 · 2 yrs 10 mos · Remote

Sep 2020 – Jun 2022 · 1 yr 9 mos · Kolkata, West Bengal, India

• I primarily worked with digital agencies, WordPress products & Saas-based companies. Some of those consultation services that I have been provided to the clients are included but not limited to:
• Designing, planning, and implementing the overall digital marketing strategy
• Tracking of the SEO and Google Analytics data and make complex analysis
• Building of an inbound marketing plan
• Ad Platforms - Facebook/Instagram, AdWords, Bing Ads, & YouTube
• Research Platforms: Google Keyword Planner, Google Trends, & BuzzSumo
• Tools: Google Analytics, Mixpanel, Sermrush, Moz, ahrefs & hotjar
• Strategize & monitor sales performance
• Conducting research competition, investigate benchmarks, and provide suggestions for improvement
• A/B test & conversion rate optimization
• Planning, implementing and improving MRR(Monthly Recurring Revenue) & ARR(Annual Recurring Revenue)
• E-Mail marketing
• Organizing, leading, and providing training to the in-house team of the clients.
• Managing and overseeing different digital marketing channels
• Measuring ROI and KPIs
• Preparing and managing the digital marketing budget
• Measuring and managing online content (Text, Infographics, Audio & Explainer Videos, etc.)

Sep 2013 – Nov 2017 · 4 yrs 2 mos · Kolkata, West Bengal, India

• Developed 200+ websites for various small & medium businesses for a wide niche of customers. During this period, I got introduced to the WordPress open-source community and I fall in with the AWESOME WordPress in no time. I started to commit time for the WordPress community. As a part of my self-commitment to spread out WordPress, I started to provide free WordPress training to college students & motivate them to start a career as a WordPress developer.
• Responsibilities
• Meeting with clients to discuss website design and function.
• Understanding the project & drafting a development roadmap so that the customer has a detailed understanding of the process that is involved.
• Designing the website front-end mockup.
• Setting up required hosting architecture(mostly configuring cloud solutions like AWS or GCP).
• Designing and managing the website back-end including database and server integration.
• Customizing WordPress themes and plugins.
• Conducting website performance & responsive(multi-device compatibility) tests.
• Configuration of Content Delivery Network(CDN), whenever required.
• Setup workflow environments for the project. Development, Staging & Production environment.
• Setup & configuration of comprehensive backup system.
• Conducting basic WordPress training with the customer, as a part of the delivery of the project.
• Monitoring & performing regular maintenance work to ensure the performance of the live website.

Jul 2017 – Aug 2021 · 4 yrs 1 mo · Kolkata, West Bengal, India

• As a Digital Marketing & Sales lead, I need to ensure that all the Digital Marketing projects as executed successfully. Also, I was leading a B2B sales team of 8 people who are geographically located in 3 different countries. We mainly worked with various small & medium businesses and a couple of WP themes, plugins & Saas businesses.

Jun 2016 – Aug 2021 · 5 yrs 2 mos · Kolkata, West Bengal, India

• After spending a couple of years as an Independent WordPress Developer, I joined my father's consulting business and added a vertical for web technologies & digital marketing under the name of Peergrowth technologies. We have started it as a distributed company, taking inspiration from Automattic, the company behind WordPress.com, Jetpack, Pressable, and more.
• Back in 2016, I started as a solo, and over time, we received a good response from the market. We started to grow the company.
• Being a distributed company, we got the opportunity to recruit talented people from various of India & neighboring countries like Bangladesh, Nepal & Srilanka. By the end of 2019, We have reached a team size of 27 people, working remotely from 6 different countries.
• During this period, I also started exploring digital marketing & B2B sales as a career option. Although it was challenging to my career domain from a WordPress developer to a digital marketing consultant, it was the right decision. I really love my work as a Digital Marketing & Sales consultant.

May 2016 – Present · 9 yrs 10 mos · India · Remote

Nov 2012 – Jun 2013 · 7 mos · Ecospace,kolkata

• I joined as an L-2 technical support specialist. I was assigned to the escalation team.
• Responsibilities:
• Understanding the root cause of the problem and why it was escalated
• Providing the required technical support & resolving the problem
• Ensure customer satisfaction
• Handling refund & chargeback situations. Customer Retention.
• Upsell
• After six months of service, I was promoted to Quality Analyst.

Mar 2012 – Oct 2012 · 7 mos · Kolkata

• I joined as an L-1 technical support Executive for the following responsibilities
• Handling inbound calls for US/UK Clients
• Providing technical support related to ISP & CMS
• Responsible for follow-ups & customer feedback (outbound calls)
• Sales & Up-sales

Feb 2011 – Feb 2012 · 1 yr · Kolkata, West Bengal, India

• I joined as a Fresher. My primary responsibility was to respond to live chat and support tickets. I was also required to troubleshoot and provide elementary technical support related to various website issues.