Aug 2013 – Apr 2017 · 3 yrs 8 mos · United Arab Emirates

• Marketing, Brand & Business Management Role:
• Functioned as Category Marketing Manager for ‘Hair & Baby Care’ Categories with complete accountability of Business P&L, Brand, Communication & Marketing Strategy for GCC, North Africa, Egypt, Africa & Europe.
• Spearheaded strategic marketing decisions on ‘Hair Care & Baby care business verticals’ by driving Brand strategies, brand portfolio management through consumer and market research, data analytics, MarCom, Advertising, brand Positioning, ATL/BTL activities, new product development strategies, RTM, digital social & e-commerce strategies.
• Corporate Communications & PR Role:
• Developed & Anchored Public Relations & corporate communications function for the Brand ‘Himalaya’, Functioned as a PR Strategist, worked on enhancing the Brands reputation, image & credibility through strategic brand communication, brand reputation management, product placement, Arabic social influencer program, blogger meets, partnership/tie-ups/sponsorships, CSR initiatives, thought leadership articles & stories, MICE Opportunities for the CEO and stake holders.

Feb 2011 – Jul 2013 · 2 yrs 5 mos · Dubai United arab emirates

• Marketing, Brand & Business Management Role:
• Spearheaded strategies for driving Dabur Vatika $ 27 Million Hair Care portfolio and achieving Brand P&L objec-tives and strengthening the product portfolio through innovations & NPD’s for the Middle East & Africa regions.
• Driven marketing, brand strategy, NPD and portfolio management strategies to ensure delivery of brand objec-tives – Market share, Gross Margin, Consumer Measures and Brand Financials. Driven innovative & differentiat-ed new products Liaison with cross functional teams to manage the innovation funnel.
• Spearheaded & anchored the DemoViva Baby brand strategy worked on developing product portfolio, position-ing, brand identity creation, marketing & 3-year business strategy of a region relevant Baby Care range.
• Developed entry strategy of Dabur Real Juices in the Middle East region. Conceived, developed & consumer tested innovative product concepts to enter middle east ‘Fruit based beverages (FBB) Segment' through ’Func-tional juices’, ‘Super fruit Juices’, ‘Health Drinks’, and ‘Fruit & Vegetable Juice’. Developed product portfolio strat-egy by identifying need gaps and opportunity areas in the Arabic FBB segment.
• Region Development Role: South East Asia:
• Also, responsible for Region Development for South East Asia and other Seeding marketing for Dabur Interna-tional in terms of marketing support involving Media activities, consumer activations, trade Promotions.

Mar 2010 – Feb 2011 · 11 mos · Kolkata, West Bengal, India

• Led the development & launch of a new brand – ‘Emami HE’ to enter the Indian Male Grooming Category. Spearheaded development of a male grooming product portfolio of 6 products Deodorant, shampoo, hair gel, shaving gel, after shave lotion & body lotion for men.
• Anchored the strategy & execution for the portfolio development and launch for the Indian market and spear-headed formulation development, perfume development, product concept briefs, consumer researches & devel-opment of Launch Strategy.

Mar 2009 – Mar 2010 · 1 yr · New Delhi Area, India

• Marketing, Strategy, Brand & Business Management Role:
• Functioned as a Category marketing head and spearheaded country level marketing, led a team of brand managers and regional activation managers. Spearheaded 5-year vision strategy to launch & establish ‘John Keells Foods & Beverage Indian division’(Sri Lanka’s No.1 frozen processed meat brand ‘KEELLS’, ‘KREST’ & South Asia’s popular Ginger beer ‘Elephant House’).
• Spearheaded the team to develop a unique Brand identity & Positioning for the brands in the Indian Market. Developed yearly, quarter brand plans, conducted consumer research like U&A study on processed foods category, packaging testing, brand health checks studies, developed corporate communication program aimed at building reputation & credibility with trade partners & consumers, by floating thought leadership articles, MICE Opportunities of CEO, corporate & brand stories around health, quality & international standards of manufacturing, consumer fronted activity coverages, sponsorship & tie ups etc.

Oct 2007 – Mar 2009 · 1 yr 5 mos · Chennai, Tamil Nadu, India

• Innovations, Brand & Business Management Role:
• Functioned as Innovation Champion assigned to conceptualise & develop new products & innovations which were based on consumer preferences, market research, collaboration with perfume houses & specialty ingredient companies and R&D: to deliver profitable, high-growth business proposals.
• Spearheaded innovation (NPD) development agenda and anchored the development of differentiated product concepts, entry strategy & business plans to enter for Hair Colors, Perfumes, and Deodorants, Body wash’s & Conditioners.
• Lead cross-functional teams comprising of R&D, research agencies, supply chain, packaging agencies, per-fume houses, advertising agencies, media agencies, Pr agency for new product developments, new brand launches, marketing and communication strategy.

Apr 2006 – Sep 2007 · 1 yr 5 mos · Chennai, Tamil Nadu, India

• Brand Management Role:
• Developed marketing strategies to gain market share and achieve top line and bottom-line delivery as per tar-get for the Brand. Designed effective and innovative integrated marketing campaigns across mediums like TV, Digital, Mobile, Print, Radio etc. and flawlessly executed them. Monitored and executed on-ground activations that form vital part of marketing campaign. Liased with Trade Marketing to conceptualize multi local plans to in-crease brand salience and visibility.
• Conducted intense consumer research directly and through third party to constantly generate insights that can be applied to creative campaigns, product ideas or even on-ground changes. Conceptualized innovative product concepts like colour changing bubble gums, thirst quenching chewing gums as new product development projects under the designated category.

Feb 2004 – Apr 2006 · 2 yrs 2 mos · Hyderabad, Telangana, India

• Responsible for Sales and Marketing Operations in rural markets of Andhra Pradesh for all product of Nestle. Create and execute brand promotion activities on all brands in the defined territory.
• Role involves designing promotion and activation activities both for trade and consumers, handle and implement trade marketing initiatives, create innovative marketing activities to support brands in generating consumer base with defined objectives.