Jul 2025 – Present · 8 mos

• Lead eCommerce Business for Safety & Industrial Business group in 11 Asian countries.
• Provides eCommerce & Digital thought leadership, subject matter expertise and tools and training to country marketers
• Drives customer-centric thinking for integrated and digital marketing as an advocate for end-user across touchpoints to deliver a relevant and differentiated customer experience
• Enable growth of Digital & eCommerce business in Asia Region.
• Support partnerships with etailers & marketplaces to accelerate eCommerce growth & profitability.
• Setup eCommerce Marketing strategy & engage with various eCommerce channels and manage 3M virtual storefronts, user experience design and where to buy solutions
• Actively consulting & supporting the business teams on account negotiations, product presence improvements, Merchandising & Product content improvements & others requisite best practices to reach eCommerce business goals.
• ANZ Channel Marketing Leader Responsibilities
• ANZ channel marketing program development and execution
• Being responsible for establishing and managing budgets
• MDF/CS budget planning and program execution for each key channel partners
• Working with ANZ sales leaders and channel sales reps to execute the aligned programs
• Co-working JBP development for key channel partners with country sales leaders
• Planning & execution channel partner trainings both online & offline
• Developing marketing calendar with internal stakeholders
• Being responsible for collaboration and cross-functional coordination of functional impacts or decisions relative to area of responsibility
• Utilizing data to improvement go-to-market tactics and prioritization decision making process
• Providing direct supervision to country level marketers which include objective setting, performance management, development, motivating, and training and coaching, as well as leading for change

Jun 2023 – Present · 2 yrs 9 mos

• Lead eCommerce Business for Safety & Industrial Business group in 11 Asian countries.
• Provides eCommerce & Digital thought leadership, subject matter expertise and tools and training to country marketers
• Drives customer-centric thinking for integrated and digital marketing as an advocate for end-user across touchpoints to deliver a relevant and differentiated customer experience
• Enable growth of Digital & eCommerce business in Asia Region.
• Support partnerships with etailers & marketplaces to accelerate eCommerce growth & profitability.
• Setup eCommerce Marketing strategy & engage with various eCommerce channels and manage 3M virtual storefronts, user experience design and where to buy solutions
• Actively consulting & supporting the business teams on account negotiations, product presence improvements, Merchandising & Product content improvements & others requisite best practices to reach eCommerce business goals.

Apr 2020 – May 2023 · 3 yrs 1 mo

• Lead a team of Integrated Marketing Strategists focused on driving Integrated Marketing campaigns for PSD, ASD, IATD, CMSD, EMD, AAD and ISMC Divisions.
• Drives customer-centric thinking for integrated and digital marketing as an advocate for end-user across touch-points to deliver a relevant and differentiated customer experience.
• Acquire new accounts/customers by creating awareness about 3M solutions and products and drive competitive switch and Enhance 3Ms relationship with existing customers.
• Develop and implement Channel Marketing strategies with strategic regional or national ecommerce partners

Apr 2016 – Apr 2020 · 4 yrs

• Lead B2B Digital Commerce in Asia Region for 3M.
• Establish partnerships with etailers & marketplaces to accelerate digital Commerce growth & profitability.
• Setup eCommerce Go to Market strategy & Engage with various eCommerce channels and manage 3M online store to accelerate sales
• Drive strategy to commercialize & optimize 3M websites, virtual storefronts, site user experience design and where to buy solutions
• Lead the APAC digital Commerce Strategy & Business plans and bring together various regional functions to define & execute sell-in & sell through opportunities on eCommerce channels throughout 3M APAC markets.
• Actively consulting & supporting the business teams on account negotiations, product presence improvements, Merchandising & Product content improvements & others requisite best practices to reach digital Commerce sales goals.