Jan 2012 – Jul 2013 · 1 yr 6 mos · Gurugram, Haryana, India

• Working with Marketing Analytics team of Retail Banking Client operating in Asia Pacific region.
• Key Responsibilities:
• 1. Complete ownership of the individual project which includes client management, project management and coming up with ideas to improve project effectiveness
• 2. Managing projects for 2 resources simultaneously in their ongoing projects to make sure the project delivery is error free and on time
• Key Projects Worked on includes:
• 1. Propensity Models for geographies from Africa region:
• a) Logistic model for PL portfolio to identify customers likely to opt for a Topup and for CASA base to identify customers to be targeted for a Credit Card Xsell
• b) Project required great deal of research given there was little knowledge available about banking portfolios and customer behaviour in such geographies.
• 2.Developed a “Bill Payment” response model with an objective of increase in the customer base using the bill payment service through the online channel.
• 3. Worked on an exhaustive report to give the senior management complete overview of the Mortgage portfolio performance across 9 geographies over the last 3 years.
• 4.Segmented customers using clustering analysis to come up with meaningful groups and suggested actionable business offers

Jul 2010 – Dec 2011 · 1 yr 5 mos · Gurugram, Haryana, India

• Worked as a senior analyst with Marketing Analytics team of Retail Banking Client operating in Asia Pacific region
• Some of the key projects worked on includes:
• 1. CASA Deposits Stickiness Analysis- In depth study of the deposits portfolio and segmentation of customers' post which used Markov Chain to capture portfolio stability.(1 Month Onsite project in Singapore)
• 2. Conducted behavioral segmentation of savings account customers based on their account activity.
• 3.Developed 4 ‘Card Loan cross sell’ models at different price points to identify optimal price point to be offered to a Credit Card customer (2 Month Onsite project in South Korea)

Aug 2008 – Jun 2010 · 1 yr 10 mos · Gurugram, Haryana, India

• Worked with analytics team engaged in contact centre operations improvement.
• Delivery of end to end analytical support for the client’s business entailing direct one-to-one interaction for solution evaluation on a daily basis .Some of the key projects worked on included:
• 1. Cost to Serve Analysis: Estimating the cost it takes to the business to serve each customer and ultimately segment customers and provide key insights to the business.
• 2. NPS Analysis: Profiling of customers based on their Net Promoter Scores
• Developed a ‘Delinquency model’ to identify set of customers most likely to miss payment in the next 3 months. (Onsite Project in UK - 1 Month)