Apr 2025 – Present · 11 mos · Mexico City, Mexico

Apr 2022 – May 2025 · 3 yrs 1 mo · Mexico City, Mexico

Sep 2020 – Apr 2022 · 1 yr 7 mos

• Define analytics and data strategy used to render insights for decision making; corporate leader of data-driven insights that help support the exploitation of strategic and tactical business opportunities.
• Lead research, strategy creation and development of new data products or deep-dive analyses to expand markets, monetize data (directly and indirectly) and grow company revenue.
• Work with board members and other executives to establish the vision for managing data as a business asset.
• Own data pipeline, quality and prioritization of analytics initiatives and data projects.
• Lead the Data Science initiatives including algorithms used for analysis, analytical applications and automated decision making
• Build and maintain a high performance team through leadership, delegation, coaching and training of direct reports.

Oct 2017 – Jul 2018 · 9 mos

• Turning raw data into actionable insights to improve the business
• Serve as a key interface translating business requirements into functional information to Ex Management requirements
• Partner with internal stakeholders to answer ad-hoc complex questions about customer and product behaviors
• Work with the business to develop and support business cases for recommended changes
• Proactively drive the collective understanding of business through data, helping the stakeholders become data driven
• Own data pipeline, quality and prioritization of reporting, analysis, request and data projects
• Build and maintain a high performance team through leadership, delegation, coaching and training of direct reports

Jul 2017 – Sep 2020 · 3 yrs 2 mos

• Improve company OKRS through strong data driven decision making by owning the strategy, roadmap, and execution of Data Strategy.
• Serve as a key interface translating business requirements into functional information to Executive Management requirements and partner with internal stakeholders to answer ad-hoc complex questions about customer and product behaviors.
• Ensure consistent application and use of Analytics and Data Science methodologies.
• Boost acquisition and engagement to increase lifetime value by segmenting and targeting relevant audiences.
• Develop personalization tools from analytics and A/B testing results to improve the user experience.

Jun 2016 – Oct 2017 · 1 yr 4 mos · Mexico City, Mexico

• Coordinate Strategic Plans and Business Reviews
• Develop and coordinate market research and competitive intelligence as well as internal analysis to support business strategic decisions
• Lead generation

Jun 2015 – May 2016 · 11 mos

• Ensure the successful implementation of strategic projects defined with Advent International.
• Set up the Business Intelligence department to ensure KPI follow-up, timely information and solid diagnoses, providing support through the business decision making process.

Jan 2013 – Jun 2015 · 2 yrs 5 mos · Mexico City, Mexico

• Identifying business opportunities and possible risks; delivering recommendations for the Executive Committee to support business decisions and define the strategy.
• Development of business cases and competitors screenings to evaluate possible mergers and acquisitions or internalization models in coordination with Regional and Group team.
• Design of commercial strategies with sales and marketing teams (e.g. national footprint, city by city, etc.)
• Collaboration in the definition of AXA’s Vision 2020 designing and coordinating the process to ensure alignment of all vice-presidencies’ initiatives to the company vision and strategy.
• Coordination of the several axes to integrate the Strategic Plan 2014-2016 delivered and negotiated with the Region and Group, including transversal plans such as Marketing, Distribution, and Human Resources, among others.

Aug 2011 – Jan 2013 · 1 yr 5 mos

• Coordination of a multidisciplinary team to develop consumer research and process projects with external agencies.
• Design of Regional Business Strategy: preparation of regular strategy meetings and workshops, enable periodical communication, identify and coordinate local resources for implementation.
• Evaluating impacts of changes in strategy and annual business plans.

Apr 2010 – Jul 2011 · 1 yr 3 mos

• Deployed and guaranteed a successful implementation of local, regional and global initiatives by coaching, advising and supervising different interdepartmental teams..
• Diagnosed and delivered recommendations to the Operative Committee about the impact of new initiatives and changes in the corporate strategy.

Mar 2008 – Jun 2010 · 2 yrs 3 mos

Jan 2007 – Mar 2008 · 1 yr 2 mos