Nov 2023 – May 2024 · 6 mos · Kolkata, West Bengal, India · On-site

• Responsible for the Growth and Marketing of hoichoi, acquiring new customers and delighting existing customers with omnichannel marketing.

Oct 2022 – Nov 2023 · 1 yr 1 mo · Remote

• Managed and scaled high-budget performance marketing campaigns, overseeing ₹2+ Cr/month in marketing spends.
• Created insightful daily and monthly reports to facilitate quick decision-making for the leadership team.
• Led a team of 20 promo producers and 5 performance marketers, driving significant revenue growth from ₹8 Lakh to ₹15 Lakhs+/week.
• Launched Pocket Novel app and scaled it to 2.5M+ users within 6 months of launch with around 50K daily active users.

Jul 2021 – Oct 2022 · 1 yr 3 mos · Remote

• Created and maintained an Ads pipeline for creating High-Quality engaging ads. Handled and optimized marketing on Google, Facebook, Snapchat, Sharechat, and Inmobi and brought in 200k+ installs daily. Worked with and handled a group of 9 promo producers for creating high-value and sticky ads which bought high-quality users for the organization. Helped to increase the ARPU from ₹1.15 to ₹ 2.75. Have worked across the organization with multiple teams ( Tech, Product, Sales) for creating a world-class APP. I was also tasked to work from scratch on Pocket Novel (a subsidiary) to bring users and growth to the product. I manage a team of 10 members (Video editors, Graphic Designers, and Copywriters) for creating high-quality ads and creatives for both Product and Social media Marketing. And we were able to bring more than 50,000 RDAU & 1Mn+ installs within 6 months of release.

Mar 2020 – Jul 2021 · 1 yr 4 mos · Kolkata, West Bengal

• Generated a Lifetime revenue of ₹ 5.5cr in B2B/B2C sales
• My Job Role includes B2B Sales ( in Ajio Business, Udaan, TradeIndia, IndiaMART and JustDial), B2C Sales ( via various platforms, Flipkart, Amazon & Instagram), Creative & Media Manager, Data Analysis, Business Analysis, Lead Nurturing, Customer Satisfaction.
• Me and my team take all major decisions for running ad campaigns across various platforms. I and my team recorded a 25x brand upliftment, in 2020. With all our small and subtle experiments with various digital marketing campaigns, we brought in a 100x lift in Brand Recognition in just a span of 7 months!
• I along with my team created various marketing contents, we focused on creating mobile-friendly contents, both still and video contents and promoted in various social media platform.

Jun 2019 – Mar 2020 · 9 mos · Kolkata, West Bengal

• My job role was to create contents for the company's social media accounts and also regularly updated the website.

Jun 2019 – Present · 6 yrs 9 mos · Kolkata, West Bengal, India

• We are a group of young people, trying to bring a change in society.

Jun 2019 – Oct 2019 · 4 mos · Kolkata

• I was hired as a Digital Marketing intern to modify and develop their website and manage social media accounts of the company.
• After 2 months, I was promoted to the post of the Digital Marketing Executive. My role involved assisting in planning for the next 6 months of content for the firm. I along with my team and TL created a Content Road Map for the company.

Mar 2019 – Jun 2019 · 3 mos · kolkata

• Well, it was a great experience, learned quite a few interesting things about content writings.