Nivedya Raj

Co-Founder

Chennai, Tamil Nadu, India4 yrs 5 mos experience
Most Likely To Switch

Key Highlights

  • Expert in brand strategy and storytelling.
  • Founder of mentorship ecosystem for emerging designers.
  • Specializes in soulful, purpose-driven branding.
Stackforce AI infers this person is a Brand Consultant and Designer specializing in lifestyle and wellness industries.

Contact

Skills

Core Skills

MentorshipBrand IncubationBrand StrategyBrand DesignExperience DesignBranding & IdentityInterior ArchitectureArchitectural Design3d ModelingBuilding Design

Other Skills

ARCHICADAdobe Creative CloudAdobe Creative SuiteArchitectural DrawingsArt DirectionAutoCADBuilding MaterialsBusiness StrategyCommunity BuildingConcept DevelopmentConstruction DrawingsConstruction Site InspectionsCorporate CommunicationsCreative CoachingCreative Education

About

I’m a Brand Consultant, Design Alchemist, Mentor, and Storyteller — weaving together strategy, emotion, and aesthetics to help brands remember who they are. Through my studio, Creative Grove, I guide product-based, purpose-driven brands in building soulful identities — from brand strategy and storytelling to packaging, digital presence, and campaigns. My work is slow, sensory, and deeply narrative, rooted in cultural nuance and intuitive design. I specialise in working with lifestyle, wellness, craft-based, and homegrown brands that seek more than surface-level beauty — brands that want to feel as good as they look. Alongside, I nurture Prakriti Van — a creative sanctuary and mentorship ecosystem for emerging designers, solopreneurs, and thoughtful founders. Here, I hold space for deep growth through 1:1 coaching, creative incubations, and brand bootcamps. Prakriti Van is where ideas bloom into aligned ventures. I exist at the intersection of branding, cultural storytelling, emotional clarity, and personal transformation. Whether I’m designing identities, mentoring creatives, writing poetry, or facilitating workshops — it’s all one ecosystem. One slow, intentional movement toward building a creative life that feels like home. 📌 Areas of Focus: Brand Strategy · Visual Identity · Packaging Design · E-commerce Design · Webflow · Mentorship · Brand Audits · Slow Design · Creative Education · Poetry + Storytelling Let’s build from inside out.

Experience

Prakriti van

Founder & Managing Director

Nov 2023Present · 2 yrs 4 mos · Chennai, Tamil Nadu, India · On-site

  • Mentorship · Brand Incubation · Creative Empowerment
  • At Prakriti Van, I nurture emerging designers, artists, and solopreneurs through a unique blend of mentorship, brand strategy, and inner discovery. I create ecosystems where creativity is not rushed, but rooted — where ventures grow in alignment with soul, story, and strategy.
  • Focus Areas:
  • Mentoring creatives to build meaningful, purpose-led brands
  • Hosting growth bootcamps & storytelling workshops
  • Personalised consulting for early-stage ventures
  • Incubating in-house projects & upcoming brands
  • Building community experiences centred on authenticity, courage & vulnerability
  • Prakriti Van is a creative forest — a homecoming space for dreamers building from within.
Creative CoachingDesign MentorshipBrand IncubationCreative EducationLeadershipManagement+7

Creative grove

Founder & Brand Consultant

Nov 2023Present · 2 yrs 4 mos · Chennai, Tamil Nadu, India · On-site

  • Brand Strategy · Storytelling · Design Ecosystems
  • As the Founder of Creative Grove, I guide soulful, product-based brands through deeply intentional transformation journeys — rooted in storytelling, strategy, and sensory design. I collaborate with lifestyle, wellness, fashion, and craft-based labels to create branding ecosystems that are emotionally resonant and culturally grounded.
  • Focus Areas:
  • Narrative-led brand strategy + identity development
  • Packaging & collateral design for touch-based storytelling
  • Webflow sites with aesthetic-forward UX/UI
  • Brand audits and positioning for founder-led businesses
  • Art direction for photoshoots, campaigns, and digital drops
  • Founder mentoring for early-stage creative entrepreneurs
  • Creative Grove is more than a studio — it’s a space where culture, design, and story come alive.
Brand StrategyBranding & IdentityBrand DesignDesign ConsultingDesign ResearchDesign Strategy+5

Altius brandcomm

Creative Director

Oct 2022Oct 2023 · 1 yr · Chennai, Tamil Nadu, India · On-site

  • Now Astrix Marketing, previously Altius Brandcomm.
  • Led the creative vision across digital, print, and campaign platforms, managing a team of designers and collaborating with clients to craft high-impact brand narratives and visual systems. Fostered a culture of innovation while ensuring brand consistency, strategic alignment, and timely execution.
Experience DesignAdobe Creative SuiteUser Interface DesignProject ManagementStorytellingPrint Design+6

Design for humans

Creative Designer

Mar 2022Sep 2022 · 6 mos · Bengaluru, Karnataka, India · Hybrid

  • Led end-to-end brand identity projects across lifestyle and craft-focused brands like Keaya Jewels, Hāth Mitti Studio, Chelonia, and The Wise Banyan. From packaging to web design, I built cohesive visual ecosystems that honoured both strategy and storytelling — refining my sensitivity to brand touchpoints and narrative-led design along the way. Worked across print, digital, and social media, using tools like Figma and Adobe Suite.
Interior ArchitectureArchitectural DesignConstruction Site InspectionsBuilding Materials

The badmaash company

Graphic Designer

Mar 2022Jun 2022 · 3 mos · Mumbai, Maharashtra, India · Remote

  • Blended user-centric strategy with storytelling to craft branding systems rooted in clarity and culture. I supported creative teams with visual frameworks, market-aligned content, and identity direction — helping purpose-driven brands grow with intention, not noise.

Studio rasa

Interior Architectural Designer

Aug 2021Feb 2022 · 6 mos · Chennai, Tamil Nadu, India · On-site

  • Led concept-to-completion design for residential projects. Merged functionality and emotion in space design, contributing to spatial narratives through material selection, layout planning, and execution oversight.

Sangath: vastushilpa consultants, ahmedabad

Architectural Design Intern

May 2019Nov 2019 · 6 mos · Ahmedabad, Gujarat, India · On-site

  • Worked on large-scale institutional projects including Nalanda University and Flame University. Supported design and construction documentation, site research, and visitor engagement at Sangath — the legendary studio of Ar. B.V. Doshi.
Architectural DrawingsARCHICADSite InspectionsConstruction DrawingsArchitectural Design3D Modeling

Kingsway consultants - india

Architectural Design Intern

Mar 2018Jul 2018 · 4 mos · Chennai, Tamil Nadu, India · On-site

  • Assisted in interior architecture and residential design, contributing to key institutional projects like Saveetha University. Brought creative solutions to architectural challenges and collaborated directly with clients.
Architectural DesignBuilding DesignAutoCAD

Education

Vellore Institute of Technology

Bachelor of Architecture - BArch — Architecture

Jul 2016Jun 2021

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