Aditya Soni

Founder

Bengaluru, Karnataka, India20 yrs 8 mos experience
Highly Stable

Key Highlights

  • Founder of India's first credit management app.
  • Grew Flipkart's fintech business to $7bn+ in 9 months.
  • Led smartphone category capturing 26% market share.
Stackforce AI infers this person is a Fintech and E-commerce leader with extensive experience in payments and product management.

Contact

Skills

Core Skills

FintechPaymentsProduct ManagementSales ManagementConsumer FinanceMarketingMerchant AlliancesPortfolio Management

Other Skills

AnalyticsBusiness DevelopmentBusiness StrategyCRMCustomer Relationship Management (CRM)FX OptionsFinancial ModelingLendingMISManagementMarket ResearchMobileProduct LaunchRelationship ManagementRetail Banking

About

I am the founder and CEO of CheQ Digital, India's first credit management app that (will) enables users to manage all things credit. I have over 18 years of experience in payments and e-commerce, with a track record of building and scaling businesses, driving innovation, and leading teams. Prior to founding CheQ Digital, I was the business head of payments and fintech group at Flipkart, India's largest e-commerce platform, where I established and grew the fintech businesses and made the group a multi billion dollar business. I also headed the smartphone business at Flipkart, handling a $6 billion+ category and capturing more than 26% of India's market share. I started my career at Citibank, where I held various roles in product management, merchant alliances, and card sales. My mission is to democratize digital payments and financial inclusion in India, leveraging my expertise in fintech, payments, and e-commerce. I am passionate about creating value for customers, partners, and stakeholders, and solving complex problems with technology and innovation. I am also an ex-professional chess player, and I enjoy applying the principles of strategy, logic, and creativity to my work.

Experience

Cheq digital private limited

CheQ, Founder & CEO

Jan 2022Present · 4 yrs 2 mos · Bengaluru, Karnataka, India

  • Download CheQ: bit.ly/DownloadCheQ

Flipkart

8 roles

Business Head: Payments and Fintech Group

Promoted

Jun 2021Jan 2022 · 7 mos

  • Grew most fintech businesses by 6X in 9 months. Made the Fintech & Payments group a $7bn+ biz.
  • Key achievements:
  • 1. Largest Paylater player in the country with more than half a million acquisition per month consistently.
  • 2. Largest single Card issuer of 2021 in FK Axis bank card.
  • 3. Grew Gift card biz to ~$350Mn disbursal.
  • 4. Investments from banks grew to more than ~$100 mn first time ever on an ecommerce platform.
PaymentsFintechBusiness DevelopmentTeam ManagementAnalytics

Senior Director : Head of Smartphone business

Promoted

Nov 2018Jun 2021 · 2 yrs 7 mos

  • Handled the smartphone category (45%+ topline contributor). From building new brands, to growing at 20% + in a flat industry, to capturing more than 26% India market share the stint was an exceptional learning experience. It provided me an opportunity of handling a $6bn+ business and pivoting the complete P&L to make org IPO ready
SmartphonesProduct ManagementMarket ResearchSales Management

Business Lead: Payments Partnership, Fintech(Consumer lending), Consumer Finance & Gift Cards

Jan 2018Nov 2018 · 10 mos

Payments partnerships & Fintech at Flipkart

Jan 2017Jan 2018 · 1 yr

  • Actively working on creating customer focused , innovative and seamless payments & lending solutions. Truly believe that lending/credit penetration in India can only be solved by smartly converting existing alternate data to usable information and e-com is the most able platform to do so !
  • 1. Leading the payment partnerships and consumer finance business charter for Flipkart.
  • 2. Leading the business development team for Flipkart Fintech Initiative
  • 3. Launched "Buy Now Pay Later" - first large scale pay later program in the country.
  • 4. Launched "Debit EMI / Instant loan on Debit Card" with marquee banks in country - again an industry first!

Sales Head - Ads (Third party)

Promoted

Mar 2016Jan 2017 · 10 mos

  • Set up the third party brands business :
  • Delivered $ 2Mn revenue since taking over and on our way to become a monthly $2Mn business by year end
  • Working closely with brands and agencies to pitch the strength of Flipkart as a pure media channel
  • Working closely with product, tech and Ops to create customised solution for large market opportunities
  • Drove investments from different categories like BFSI, Auto, Telecom, FMCG, QSR and more
  • Key brands acquired include Ford, Renault, Fiat, Maruti, Hyundai, Vodafone, Airtel, Citi, Axis, SBI, Stan C, Max life, HUL, Reckitt Benckiser and more
PaymentsConsumer FinanceBusiness Development

Director, Ads Group: Marketing & Ecosystem

Jan 2016Mar 2016 · 2 mos

  • Building the business bottoms up by enabling great brands to leverage the strength of data and reach on Flipkart. Making Advertising money work harder for Advertisers !!
Sales ManagementMarketingBusiness Development

Ads Group - Marketing & Ecosystem

Apr 2015Dec 2015 · 8 mos

  • Through Flipkart superior mobile Ad Platform we aim to connect advertisers with the right target audience and provide an effective solution leveraging our strategic assets. With huge consumer traffic and very intelligent data insights on consumer’s shopping behavior, Flipkart has the potential to leverage data driven advertising and provide marketers and sellers a playing field.
  • As thousands of sellers get on-boarded on our online marketplace, discovery of products and being the preferred seller during the course of a customer’s journey will become critical for sellers to grow, establish and sustain their businesses with greater control and flexibility. Flipkart aims to be their preferred and trusted partner on this journey via Product Listing Ads
  • In my current role, I have set up marketing and ecosystem for PLA with the long term goal of making a self learning, self serve model for sellers which will help them to control their growth and future on marketplace.

Associate Director - Head Bank Alliances

May 2014May 2015 · 1 yr

  • As the Head of Banking Alliances business, my responsibilities are to create win-win partnerships with financial institutions with the overall aim of offering significant value to our customers.
  • Responsible for all bank led marketing and cash back campaigns for Flipkart.

Citibank india

Assistant Vice President & Head - Merchant Alliances & Portfolio Management

Apr 2011May 2014 · 3 yrs 1 mo · Gurgaon, India

  • 1. Managing the complete privileges program including accelerated rewards, dining, shopping and movie privileges with more than 3500 partners.
  • 2. Managing all portfolio campaigns including innovations on cash back program
  • 3. Launched and Developed accelerated rewards proposition. The first in APAC.
  • 4. Management of portfolio with annual spends of USD 36 MM.
  • 5. Worked and managed the cards portfolio across the CC Business

Citibank

2 roles

Product manager - premium cards

Promoted

Jan 2009May 2011 · 2 yrs 4 mos

  • Handled the below cards during my stint as a PM:
  • 1. Citi Rewards Card
  • 2. Citi Ultima Card
  • 3. Citi Diners Credit Card
  • All of them combined accounted for more than 40% of Citi Cards Portfolio
Merchant AlliancesPortfolio ManagementProduct Management

Relationship Manager - Card Sales

Apr 2006Dec 2008 · 2 yrs 8 mos

  • 1. Driving Card sales through channel management
  • 2. Driving Co-branded card sales

Professional tutorial

Knowledge Executive

May 2003May 2004 · 1 yr

Education

Institute of Management Technology, Ghaziabad

Jan 2004Jan 2006

Prestige Institute

Bachelor of Computer Application

Jan 2000Jan 2003

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