Jul 2013 – Mar 2017 · 3 yrs 8 mos · Noida, Uttar Pradesh, India

• Headed Excelsoft's digital product called OpenPage (http://www.openpage.com). OpenPage enables publishers to create rich, interactive and personalized learning experiences for secondary and higher Ed. Heavy focus on utilizing the latest data technologies to instrument the reading experience and provide instructors and publishers with deep insights into reading and learning patterns of learners.
• Owned the PnL for the product
• Built up the product team from scratch to a total of 70+ members including 45+ engineering folks
• Worked closely with the sales team on sales enablement & product pricing
• Deployed the premium version of the product to several global Tier 1 & Tier 2 publishers like Cengage, Cambridge University Press, Hodder, Harper Collins, JBL (Jones and Bartlett Learning), ATI (Assessment Technolgies Institute), Ascend Learning, etc.
• Developed a new hosted SAAS offering that will help expand product reach to smaller publishers and cut implementation cycles to days from months
• Prototyped the next-gen of the product that will use data from the learner and the cohort and let the system nudge the learner to relevant sections of the content

Apr 2009 – Mar 2017 · 7 yrs 11 mos · Noida, Uttar Pradesh, India

• Setup a small business unit (of approx 20 folks) to provide niche EdTech services around mobile & open source technologies. Highly profitable unit that allowed us to work on at the forefront of learning technologies and collaborate with leading industry players.
• Owned the PnL of this unit. Responsible for technical pre-sales, customer delivery and providing technology direction for the teams.
• Mobile Learning Solutions
• This team was tasked with helping our customers build their mobile presence. We offered consulting, development and testing services to publishers and educational institutes.
• We were among the early pioneers of hybrid apps using phonegap
• Some of our customers included British Council, Pearson, PBS Kids, Handwriting without Tears, NTU (Nanyang Technological University), etc.
• These applications reach out to 10s of millions of learners worldwide.
• Open Source Learning Solutions
• We offered consulting and development services around open source platforms like Moodle, Drupal, Wordpress, Shibboleth and development and system integration services around CMS / DMS / ePortfolio/etc for training and learning scenarios
• Some of our customers included SSS (Saudi Skills Standard), Conceptua Math, Open University of Malaysia, NCEL (National Center for E-learning) Saudi Arabia, National Institute of Securities Management India, etc.

Jun 2003 – Mar 2009 · 5 yrs 9 mos · Singapore

• Founding member of a technology services and outsourced product engineering firm, Imfinity. We worked with several innovative startups and ISVs mostly in the education, mobile and finance sectors. Expanding from Singapore, we setup a development center in India and a sales office in US.
• In Mar 2009, Imfinity was acquired by an Excelsoft Technologies and became a fully owned subsidiary.
• At Imfinity, I led the mobile practice. Some of the interesting work is mentioned below:
• Working with leading ad agencies like Ogilvy on mobile apps around location based advertising & rewards for top financial brands in the region.
• Setup the technology team for a Singapore startup called Novosol that provided mobile VAS (SMS / MMS / mobile web) and direct marketing campaign software for telcos across the region - Singapore, Malaysia & India. Extensive experience working with operator backends and billing systems.
• Partnered with local entrepreneurs to develop a business plan for advergaming - weaving advertising strategies into games. We also implemented projects with several govt agencies like singapore sports council, ministry of health, national heritage board, feedback unit, etc.