Jan 2024 – May 2025 · 1 yr 4 mos · Franklin, Tennessee, United States · On-site

• Summit BHC operates a network of leading addiction treatment and behavioral health centers across the USA.
• Responsibilities:
• Plan, execute, and optimize marketing campaigns across Google Ads, Meta Ads, OTT, and LinkedIn Ads.
• Analyze campaign results across various datasets; Google Ads, GA4, Meta Ads, Call Tracking Metrics, Salesforce, and Power BI. Create marketing data dashboard to measure upper and lower funnel performance.
• Integrate and ensure seamless data streaming and tracking across platforms.

Aug 2023 – Dec 2023 · 4 mos · Nashville, Tennessee, United States · Hybrid

• LivPur is a performance drink company. The company closed in December 2023
• Planned, optimized, and analyzed multi-channel campaigns (Meta ads, Google ads, Amazon ads, Tiktok Ads, and SEO). Reduced the CPS (Cost per Sale) by -59% and improved ROAS by 148% in 3 months.
• Utilized data-driven insights to refine targeting strategies and created user segments by behavior.

Oct 2022 – Present · 3 yrs 5 mos · United States

• Specializing in integrated branding, strategy, media, and technology solutions tailored to meet the unique needs of our clients locally and globally.
• Our solutions include, but are not limited to:
• 1. Multi-Channel Campaign Setup & Optimization
• 2. Marketing Technology Integration Support
• 3. Data Automation & Marketing Analytics Expertise
• Contact us to learn more!

Jan 2022 – Jul 2022 · 6 mos · Jakarta, Indonesia

• Ula is a B2B2C e-commerce, with vision is to help small retailers manage their working capital and stock better through technology, to improve their margins and grow their business.
• Manage and collaborate with various stakeholders for 3 main scopes: performance ads, marketing analytics, and in-app CRM.
• Plan, manage, and analyze ATL & BTL campaigns, from upper funnel until lower funnel across paid channels. Including, but not limited to budgeting, campaign structure creation, cost metrics analysis, and continuous A/B testing initiatives.
• Lead data streaming automatization between tools and sources. Create integration mapping for diverse partners and ads platform.

Apr 2021 – Jan 2022 · 9 mos · Jakarta, Indonesia

• Pluang is a digital investment platform that provides access to various asset classes such as digital gold, mutual fund, US stock index (Nasdaq 100 & S&P 500), and cryptocurrency.
• Manage marketing team and marketing activities; product marketing management, performance marketing, organic marketing, content and design team
• Define marketing OKR and ensure excellent communication between departments; product, tech, finance, treasury, and top management
• Plan, manage, and analyze ATL & BTL campaigns, from upper funnel until lower funnel across marketing channels. Achieved 3M+ installs in 9 months, while maintained conversion rate from upper to lower funnel, and better result for CPI, CPR, CAC, and ROAS

Oct 2020 – Mar 2021 · 5 mos · Jakarta, Indonesia

• Responsible for marketing budget management and contribute in growth by formulating the experimentation loop from hypotheses, testing plan, monitoring, until analysis to iterate the marketing strategy.
• Creating, managing, and analysing performance and organic marketing strategy, both B2B and B2C.
• Collaborating and aligning both internal and external stakeholders - within the marketing department and cross-department to execute the marketing initiatives.

Sep 2019 – Apr 2020 · 7 mos

• Traveloka is a leading Southeast Asia online travel company that provides a wide range of travel needs in one platform. Currently, Traveloka is operating in various operational bases including Indonesia, Thailand. Singapore, Malaysia, Philippines, and Australia.
• Responsible to leverage ID ground transport products-train, bus & shuttle, airport transfer, and car rental. Achieved highest ever GBV, issuance, and net revenue for Train & Bus in Dec 2019.
• Develop marketing strategy for fueling business growth using data-driven approach.
• Lead, manage, create and sponsor projects and campaigns in various digital and offline platforms. One of the result was to launch Train lebaran 2020 campaign in 3 days, resulted 2% market share uplift during peak booking period.
• Coordinate with the related stakeholders across product and marketing channel on the implementation of marketing efforts for the growth of the business.

Jan 2019 – Sep 2019 · 8 mos

• Responsible for launching early marketing phase and driving travel insurance product in 5 countries across SEA market
• Lead , manage, create and sponsor projects and campaigns in various digital and offline platforms
• Collaborate with multi-functional teams including media channel team (SEO, SEM, Display, Soc Med, Offline, etc), design team, data team, GRM, finance, legal, and product team.

Jul 2017 – Sep 2017 · 2 mos

• Procter & Gamble is one of biggest FMCG companies in the world, with product ranges including family, personal and household care products.
• Developed the business and built positive relationship with distributor partners in North&Central Sumatera, which covers traditional market and local modern retail in five provinces (Aceh, North Sumatera, West Sumatera, Riau, and Batam)
• Managed transition process for several new products in key brands involving demand forecast, supply chain, and inventory stock reduction timeline to ensure 100% on-shelf-availability during the conversion
• Led distributor sales team which analyzed corporate purchasing trends in the market and executed differential strategic plan across areas. Coordinated 9 area sales manager and 189 sales team to deliver expected incremental offtake and sales fundamental

Sep 2014 – Jun 2017 · 2 yrs 9 mos

• Responsible for driving supermarket and mini-market account growth in 4 Indonesian provinces with population of 28 million
• Top 10% rating in region by senior management, achieved strongest fundamental growth in OND (Oct-Dec) 2016 and JFM 2017 period
• Drove customer purchasing initiatives to 978 Independent Supermarket & Mini Market Stores, resulting 110% sales growth in FY 15-16 for top 30 accounts (53% business salience). Initiatives included first new Hair Care planogram implementation in independent supermarket channel
• Coordinated 7 area sales manager and 126 sales team to deliver expected incremental offtake and sales fundamental

Apr 2013 – Jul 2014 · 1 yr 3 mos · Kapuas Hulu, West Borneo

• Indonesia Teaches Movement is an Indonesian non-government organisation that promotes and works towards fostering and sustaining an education teaching movement in remote areas of Indonesia
• My role was a voluntary teacher who:
• Selected as 1 of 74 teachers among 7,502 applications to drive educational improvement towards 116 children in Indonesian remote area for one year
• Identified opportunity to achieve education outcomes for children through organizing 3 regency events and providing the first creative teaching method training to teachers with support of government funding. Worked together as a team which pitched idea to the Indonesian Ministry of Education, initiating the first Kapuas Hulu Children Festive which involved 134 children from 14 districts in Kapuas Hulu