Megha Agarwal

Digital Marketing Specialist

Delhi, India9 yrs 7 mos experience

Highly Stable

Key Highlights

Over 9 years of experience in SaaS and e-commerce.
Proven track record in improving conversion rates by up to 80%.
Expert in collaborating with cross-functional teams for operational efficiencies.

Stackforce AI infers this person is a SaaS and e-commerce marketing expert with strong analytical skills.

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Skills

Core Skills

Conversion Rate OptimizationData AnalysisMarketing StrategyTeam ManagementSearch Engine Optimization (seo)

Other Skills

A/B TestingAdobe Campaign ManagerCC++CSSClient CollaborationCommunicationConversion OptimizationCustomer Relationship Management (CRM)EnglishGoogle AdWordsGoogle AnalyticsGrowth HackingHTMLIndependent Contributor

About

A seasoned professional with over 9 years of experience in SaaS and e-commerce, managing diverse portfolios including marketing (CRM, CRO, social media, paid marketing, influencer marketing, SEO, and direct channels), analytics, and operations management. Proven ability to collaborate with cross-functional teams to enhance processes and drive operational efficiencies.

Experience

Shopclues

3 roles

Senior Marketing Manager

Promoted

May 2021 – Nov 2024 · 3 yrs 6 mos · Gurugram, Haryana, India · On-site

Assistant Marketing Manager

Apr 2019 – Sep 2019 · 5 mos · Gurugram, Haryana, India · On-site

Track and create marketing campaigns and analyse its performance from different channels
(CRM/Social/Direct).
Plan Promotional Campaigns on marketplace level to increase the overall traffic.
Responsible to achieve the business metrics through different set of promotions and target
audience and guide the team to decide merchandising for ongoing campaigns, and launch new
private labels.

Marketing CampaignsTraffic AnalysisPromotional CampaignsTeam GuidanceMarketing StrategyTeam Management

Senior Analyst in Marketing

Oct 2017 – Mar 2019 · 1 yr 5 mos · Gurugram, Haryana, India · On-site

Worked on Search Engine Optimisation (SEO) titles,SEO basics with Google Adword.
Complete Knowledge of Adobe Campaign Manager for Emails, Push Notification & SMS (CRM).
Having a good knowledge on key properties run on homepage and strategies to run multiple
market campaigns.
Using Omniture to track activities of the homepage traffic and optimized multiple processes.

Search Engine Optimization (SEO)Google AdWordsAdobe Campaign ManagerOmnitureData Analysis

Vwo

Senior Optimization Consultant

Sep 2019 – May 2021 · 1 yr 8 mos · New Delhi, Delhi, India · On-site

Responsible for forming strategies to improve the existing Conversion Rate using innovative ideas.
Undertake Quantitative as well as Qualitative analysis to understand the type of visitors visiting the website & figure out the leaks in the website and suggest corrective measures to solve these problems by conducting A/B tests on the website and CRM channels.
Generate and deliver periodic (monthly/quarterly) reports to review the work done & analyze statistics, metrics, & provide recommendations for further improvements
Work closely with clients to improve the overall business, understand & help them track the correct metrics required for their business from the major marketing channels (Direct & CRM)
Helped several types of businesses (e-commerce,logistics) to improve the conversion rate up to 80% and decrease the bounce rate by 50%.

Conversion Rate OptimizationQuantitative AnalysisQualitative AnalysisA/B TestingClient CollaborationReporting+1