Jul 2022 – Present · 3 yrs 8 mos

• In my current role at ContactOut, I have successfully navigated dual responsibilities, evolving from a Link Building Specialist to a Senior Partnership Manager. Initially, I conducted list building, lead generation, and targeted email outreach efforts for our SaaS company, cultivating relationships with pertinent websites to acquire high-quality backlinks and enhance our SEO performance.
• Since April 2023, I have been leading the end-to-end execution of Influencer Marketing initiatives across YouTube, TikTok, and Instagram. I engage with potential influencers to form strategic partnerships and conduct weekly OHEM (Observation, Hypothesis, Experiment, Metrics) sessions. These sessions are pivotal in iteratively enhancing and fine-tuning our email pitch strategies, ensuring our outreach is effective and impactful.

Apr 2018 – Jul 2022 · 4 yrs 3 mos · On-site

• Research for relevant link building strategies to help large and small ecommerce businesses increase revenues through effective search engine optimization campaigns. Work closely with writers, graphic designers and web developers in continuous creation, monitoring and improvement of content. Outreach to and collaborate with influencers, journalists, website owners/admins, and bloggers. Monitor and report on link building efficiency and results.
• Key Accomplishments:
• Enabled 16 diverse ecommerce businesses to enhance their Google rankings through adept implementation of targeted link building tactics.
• Successfully navigated various niche markets, spanning medical supplies, automotive, electronics, clothing, skincare, party supplies, hair extensions, custom packaging, spiritual wellness, window cleaning supplies, and custom trophies/plaques/awards.
• Elevated to the role of Digital Marketing Strategist within the Research and Development Team

Oct 2017 – May 2018 · 7 mos · Unit F1 APM Mall, Mabolo

• Acted as liaison between government agencies, banks and others and the company and process and manage documentation involved. Provided assistance in terms of logistics to turn overs, ground breaking and make sure all documentation and requirements necessary are prepared. Assisted the marketing manager and supported the marketing team with marketing activities.
• Key Accomplishments:
• Created a comprehensive Product Knowledge Sharing presentation for real estate brokers and agents that walks through company’s project listings, price strategy and digestible timeline of the selling process