Madhurima Halder

Co-Founder

Kolkata, West Bengal, India7 yrs 8 mos experience

Key Highlights

Founder of Authority Juice, driving organic growth.
Expert in SEO and content strategy for B2B brands.
Experience managing teams and scaling marketing efforts.

Stackforce AI infers this person is a B2B Marketing Strategist with a focus on organic growth and content-driven strategies.

Contact

madhurima@authorityjuice.com LinkedIn

Skills

Core Skills

Organic GrowthContent StrategyContent ManagementDemand Generation

Other Skills

Campaign ManagementContent CreationContent MarketingContent ProductionContent WritingCopywritingEmail MarketingFounder BrandingGo-to-Market StrategyGoogle AnalyticsInfluencer MarketingLeadershipLink BuildingMarket ResearchMarketing Analytics

About

Hi 👋 I’m Madhurima (you can call me Rima). I'm the founder of Authority Juice, where I help B2B brands grow organically without donating half their budget to ad platforms. I build systems that make visibility inevitable — through SEO, content strategy, and founder-driven storytelling that compounds over time. My focus is simple: turn expertise into influence, and influence into consistent inbound growth.For years, I’ve helped B2B companies scale organic reach, dominate search, and earn trust that outlasts trends. Whether it’s building topical authority, rewriting content playbooks, or fixing what bad SEO advice broke...I’ve been in those trenches. Part-time, I'm also diving into AI agents, exploring how automation and intelligence can change the way we build brands, tell stories, and grow companies. Organic growth to me is about showing up, standing out, and staying top of mind. And, in most cases, this doesn't happen in a day or two. If you’re done renting attention from ads and ready to build something that compounds — let’s talk. 📩 madhurima@authorityjuice.com

Experience

Authority juice

Founder & Chief Strategist

May 2025 – Present · 10 mos · Remote

Building 'the' accelerator lab for B2B brands that want to scale sustainably through content, SEO, and founder-led authority, without burning dollars on ads.

SEOContent StrategyFounder BrandingOrganic Growth

Exit five

Member

Feb 2025 – Present · 1 yr 1 mo

The only marketing community I'll ever recommend.

Kula

Growth Marketer

May 2024 – May 2025 · 1 yr · San Francisco Bay Area · Remote

A brief 1-year stint at Kula, which helped me take the most significant leap in my career to date.
Led a team of 6 contractors
Scaled organic growth and brand at Kula for a year.
Managed end-to-end content strategy & SEO revamp
Overhauled their blog home page & internal pages for better content flow, retention, and user experience.
Led the publication of key whitepapers & ebooks.
Conducted webinars & managed Hiring Mavens, a community of 250+ recruiting execs.

Content StrategySEOOrganic GrowthWebinarsTeam Management

Recruit crm

3 roles

Content Manager

Promoted

Apr 2022 – May 2024 · 2 yrs 1 mo · Remote

On a daily basis, I was into:
Managing a team of 6
Content master planners
Influencer marketing
Driving demand to the social media channels and website
Increasing organic conversions (sign-ups, demos, and deals)
Partnerships with HR & recruitment websites
Managing link-building and driving the domain authority of the site
Targeting high-intent keywords
Enabling sales and customer success teams
Content distribution

Content ManagementDemand GenerationInfluencer MarketingLink Building

Content Specialist

Apr 2021 – Apr 2022 · 1 yr · Remote

My role at Recruit CRM evolved to that of a content specialist post completing my internship. I was one of the founding members of the marketing team, working with a team of 5 contractors and the Co-Founder.
I was involved in owning major content processes and laying the groundwork for turning Recruit CRM into a media house for recruiters.

Content CreationContent StrategyTeam Collaboration

Web Content Writer

Sep 2020 – Apr 2021 · 7 mos · Remote

I joined Recruit CRM as a web content writer initially for a 3-month internship period. However, post-performance evaluation, this was extended by the founders beyond 3 months and I continued till the time I completed my graduation and could take on the full-time role.

Content Writing

Daughters of this soil

Features Writer

Mar 2018 – Nov 2020 · 2 yrs 8 mos · Kolkata, West Bengal, India · Hybrid

In the now-defunct NGO, I was responsible for curating and shortlisting articles on women's education and the welfare of children aged 8-16.
Produced content, found my way into non-profit marketing, and managed social media channels for the NGO

Content ProductionSocial Media Management