Aug 2024 – Jul 2025 · 11 mos · Mumbai, Maharashtra, India · Remote

• ReelOn is an AI Video Editing B2B SAAS for Content Creators, social media agencies and Video Editors
• ReelOn converts raw footage into polished short videos with professional-looking FX, Transitions, Subtitles, B-roll & Music in minutes using cutting edge AI Tech.
• Conducted Needgap Analysis and Interviewed 20+ Creators, Editors and Agency Teams that helped in problem identification, product specs and beta launch.

Oct 2020 – Aug 2024 · 3 yrs 10 mos · Mumbai

• Ashish is the co-founder of HappCredit.in and HappyLists.co. Our mission is to make online shopping delightful and trustworthy with product rankings, reviews and rewards.
• Scaled both platforms to 2MN active users in India and US markets.
• Raised seed capital and scaled team to 20.

Aug 2016 – Aug 2018 · 2 yrs · Bengaluru, Karnataka, India

• India's largest professional learning platform with presence in 100+ countries. A true blue MNC from India. Our mission is to impart professional learning in the digital age that creates a lasting career impact.

Aug 2014 – Jul 2016 · 1 yr 11 mos · Bengaluru, Karnataka, India

• FreeCharge is India's leading digital payment OS on a mission to convert all routine cash transactions to cashless.
• I lead marketing at FreeCharge.
• Lead marketing campaigns starting with the launch campaign 'Recharge Nahi FreeCharge' in Aug 2014.
• Sustainable organic growth for the company ~1000% in less than 2 years.
• Campaigns and experiments across categories/features to grow acquisition & retention/reduce churn
• Lead and guide a large network of agency partners and an amazing in-house marketing team.
• Steer the Brand strategy and guidelines continuously to ensure it stays relevant, insightful with a strong brand personality.
• Championing actionable communication insights.
• One of the co-sponsors for Vivo IPL and orchestrated one of FreeCharge's largest integrated campaign - #LoDoKhatamKaro.
• Successfully use content to get people to talk about the brand with others (April fool buzzkill, FreeChargers reading mean reviews)

Dec 2011 – Aug 2014 · 2 yrs 8 mos · Bengaluru, Karnataka, India

• Heading offline marketing for Flipkart.com, main responsibility being increasing the traffic to the website through all offline marketing means.
• Key milestones
• Shopping ka naya address
• Testimonial advertising
• Fashion has a new address
• Women lifestyle launch
• Student activation program

Dec 2009 – Dec 2011 · 2 yrs

• Working on Complan Portfolio as Product Manager.

Jan 2008 – Dec 2009 · 1 yr 11 mos

• Handling the air fresheners portfolio.

Feb 2006 – Jan 2008 · 1 yr 11 mos

Jun 2005 – Feb 2006 · 8 mos

• 9 month stint across all major functions of Dabur India Ltd.