R

Ria M.

Product Marketing Manager

Bengaluru, Karnataka, India8 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in Product Marketing and Growth Strategies
  • Proven track record in Lead Generation and Nurturing
  • Skilled in Content Strategy and Analytics
Stackforce AI infers this person is a Product Marketing expert in the SaaS industry.

Contact

LinkedIn

Skills

Core Skills

Product MarketingGo-to-market StrategyMarket ResearchContent MarketingCustomer AdvocacyFunnel OptimizationSocial Media MarketingTalent Acquisition

Other Skills

AppsFlyerCleverTapCompetitive AnalysisCustomer RetentionEmail MarketingEmployee engagementEmployer BrandingGoogle AnalyticsInfluencer MarketingLead GenerationLead NurturingLeadershipMessagingPositioning (Marketing)Product Adoption

About

A meticulous professional with extensive, hands-on experience in Product Marketing, Growth Initiatives, and Content Strategy - SEO, SEM, Social ads, Campaigns, and Analytics. Some focus areas include Branding, Lead Generation and Nurturing, Funnel Optimisation, Market Research, Competitive Analysis, and Go-to-Market Strategies. Possesses a sharp acumen and passion in all things 'Product & Marketing'.

Experience

Multiplier

2 roles

Senior Product Marketing Manager

Promoted

Apr 2024 – Present · 1 yr 11 mos

Product Marketing Manager

Mar 2022 – Mar 2024 · 2 yrs

  • Responsible for launching new products
  • 1. Market Research
  • 2. Competitor Research
  • 3. Positioning, Messaging, and GTM planning
  • 4. Sales Enablement
  • Own all feature launches and GTM strategy across products (EOR, contractor payments & AOR)
  • New revenue streams
  • 1. Market research on value-added services (BGV, IT assets, Insurance)
  • 2. Evaluating the potential to increase LTV of customers
  • 3. Competitor research (revenue model, integrations, product experience)
  • 4. Partner research (offerings, pricing, reviews, global presence, etc.)
Product AdoptionPositioning (Marketing)Email MarketingProduct LaunchGo-to-Market StrategyCustomer Retention+6

Open financial technologies

Product Marketer

Jul 2020 – Feb 2022 · 1 yr 7 mos

  • Part of the content and growth team that led marketing initiatives for Open Money - the flagship product.
  • Product Launches: Responsible for landing pages, flyers, brochures, explainer videos, UX microcopy, emails, SMS, banners, etc
  • Content Marketing: Created educational and thought leadership content, including blogs, ebooks, whitepapers, and long-form SEO pages
  • Social Media Marketing: Responsible for Open HQ social media calendar; product promotion posts, campaigns, etc
  • Customer Marketing: Published use-case-based customer testimonial videos
  • Projects:
  • Onboarding revamp - KYC completion rate increase: 20%
  • User journey revamp - Bankonnect (white labelled platform)
  • Module-wise (first-time user) videos - Engagement rate: 25%
Social Media MarketingPositioning (Marketing)Email MarketingCustomer AdvocacyProduct LaunchFunnel Optimization+5

Freelance

Freelance Marketing

Oct 2019 – Jun 2020 · 8 mos

  • Campaign management based on RFM analysis (creation, execution & reporting)
  • Influencer marketing - Increased app installs & DAU by 15% and 10% each
  • Content creation for website & app (banner ads, pro tips, guides, etc)
  • Salesforce content writing

Wemantra consulting llp

Business Development & Social Media Marketing

Apr 2019 – Sep 2019 · 5 mos

  • WeMantra is a consulting organisation that focuses exclusively in the area of Diversity Management & Inclusion.
Social Media MarketingLead NurturingLead Generation

Warpdrive tech works

2 roles

People Specialist

Jun 2018 – Feb 2019 · 8 mos

  • WarpDrive is an IT services company that provides CRM (Salesforce) solutions to its clients.
Training and Development (HR)Talent AcquisitionEmployer Branding

Human Resource Intern

May 2018 – May 2018 · 0 mo

Anz

Financial Analyst

Mar 2015 – Jul 2016 · 1 yr 4 mos

Education

Kristu Jayanti College

Master of Social Work — Human Resources Management

Jan 2016 – Jan 2018

Kristu Jayanti College

Bachelor of Commerce - BCom

Jan 2011 – Jan 2014

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