Sarath Babu

Product Marketing Manager

Bengaluru, Karnataka, India6 yrs 10 mos experience

Most Likely To Switch

Key Highlights

Over 6 years of experience in Product & Marketing.
Currently leading product marketing for India's leading fintech platform.
Expert in Go-to-Market Strategy and Product Management.

Stackforce AI infers this person is a Fintech Product Marketing expert with a strong focus on B2B strategies.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyMarketing StrategyProject ManagementProduct ManagementProduct StrategyB2b MarketingOnline MarketingMarketing AutomationMedia StrategyInbound Marketing

Other Skills

A/B TestingAdvertisingAgile MethodologiesAnalytical SkillsAutoCADBehavioral EconomicsBusiness IntelligenceCC++CRMCommunicationContent MarketingContent StrategyCopywritingCustomer Relationship Management (CRM)

About

I've more than 6 years of experience in Product & Marketing. I'm currently leading product marketing for OPEN Money, India's leading fintech platform, and for the AI product stack from OPEN.

Experience

Open financial technologies

Senior Product Marketing Manager

Dec 2024 – Present · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

PMMGo-to-Market StrategySales EnablementPositioning (Marketing)ICPProduct Marketing

Nisa

Marketing Consultant

Jan 2024 – Oct 2024 · 9 mos · London Area, United Kingdom · Hybrid

Marketing AutomationProject ManagementMarketing StrategyAdvertising

Career break

Relocation

Mar 2023 – Dec 2023 · 9 mos · London Area, United Kingdom

Relocated from India to the UK

Tan90

Product Manager (Founding Team)

Oct 2021 – Feb 2023 · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

Agile MethodologiesWireframingMedia StrategyGoogle AnalyticsOnline MarketingProduct Management+6

Open financial technologies

Marketing Manager

Feb 2020 – Sep 2021 · 1 yr 7 mos · Greater Bengaluru Area

B2B MarketingWordPressGoogle AnalyticsOnline MarketingSearch Engine Optimization (SEO)A/B Testing+4

Oceanfrogs

Marketing Manager

Oct 2019 – Jan 2020 · 3 mos · Bengaluru, Karnataka, India

B2B MarketingWordPressGoogle AnalyticsMarketing AutomationOnline MarketingCopywriting+3

Regalix

2 roles

Marketing Manager

Apr 2019 – Sep 2019 · 5 mos · Bangalore

B2B MarketingWordPressMedia StrategyMarketing AutomationOnline MarketingSearch Engine Marketing (SEM)+2

Marketing Intern (Offered a PPO)

Apr 2018 – May 2018 · 1 mo · Bangalore

Designed market research surveys
Worked for improving the 'Inbound Marketing' offerings by the company
Introduced a new CRM and Marketing Automation tool to the company, which eventually improved the sales, reporting process, and campaigns
Was offered a PPO for the performance as an intern

Suntec business solutions

Software Engineer

Jun 2014 – Aug 2015 · 1 yr 2 mos · Thiruvananthapuram Taluk, India

Handled operations of SunTec's most revenue generated project
Product implementation for Standard Bank and was responsible for the updated product releases
Recruited to the core team of SunTec's startup venture (Nuwaza - Software publishing and consultancy)